Google Marketing Platform Certification Exam Answers

1. What is required to track mobile app conversions using Floodlight tags?

·         An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

·         A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

·         A Floodlight tag with the activities set to collect in-app variables, available in DT files

·         A dynamic publisher pixel implemented in the Floodlight tag

2. When would a VPAID asset be used?

·         As a backup for a VAST asset

·         When VAST is not supported

·         For videos served on mobile devices

·         When a video ad contains interactive features

3. What are two benefits of using the INS tag? (select two)

·         Select All Correct Responses

·         Eliminates the need for publishers to add cache-busters

·         More robust Verification data

·         Reduces load latency

·         Serves ads on browsers that don't support Javascript

4. Which two features may be used to log additional information about a click? (select two)

·         Event tags

·         Image source tags

·         Dynamic targeting keys

·         Landing page URL suffix

5. When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

·         HTML5 banner

·         Rich Media

·         Custom Display Interstitial

·         Image

6. To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

·         From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360

·         Contact support using live chat

·         Add the Display & Video 360 partner ID to the Floodlight configuration as an association

·         Create a new association in the advertiser's properties and add the Trafficking code

7. What cost model only calculates cost for impressions measured as viewable by Active View?

·         CPA

·         CPM

·         vCPM

·         CPC

8. Where are Campaign Manager and Display & Video 360 linked?

·         Floodlight configuration

·         Advertiser properties

·         Admin subaccounts

·         Campaign properties

9. When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?

·         Backup image

·         Polite load image

·         .swf file

·         Default ad

10. For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

·         Device ID needs to be passed into the dc_rdid parameter

·         A global site tag (gtag.js) must be used

·         The tag needs to be set as INS tag with mobile capacity

·         The tag needs to be assigned an app ID

11. What happens when a user meets the frequency cap for an ad?

·         Another ad or a default ad is served

·         The placement stops serving to that user

·         Ads serve at a lower CPM

·         Ads stop serving to that user

12. If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

·         Subaccount access

·         User roles

·         User profile filters

·         Google account permissions

13. Which information can be extracted from the data in the Verification tab? (select two)

·         Select All Correct Responses

·         Charts showing all of the errors related to visual performance

·         Issues related to content

·         Conversion and revenue performance

·         Errors for the ad tag related to implementation issues

14. What does an "execution channel" represent in the Planning process?

·         The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

·         A "channel" created between an advertiser and publisher as soon as the RFP is sent

·         An area to enter the user's objectives, budget, and start and end dates

·         The act of sending an RFP to begin the negotiation process with the publisher

15. What targeting rules display an ad to users who have viewed a product, but not purchased it?

·         Positively target all product viewers AND collect purchase IDs using u-variables

·         Negatively target all product purchasers AND collect purchase IDs using u-variables

·         Positively target all product viewers AND negatively target all product purchasers

·         Positively target all product purchasers AND negatively target all product viewers

16. What attribution model uses Floodlight data from both attributed and non-attributed conversions?

·         Time Decay model

·         First Interaction model

·         Data-driven model

·         Linear model

17. In which two tags can the keyword macro (%k) be added? (select two)

·         Select All Correct Responses

·         Impression Event

·         Floodlight

·         Tracking Ad

·         Placement

18.

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

·         Select All Correct Responses

·         Each interaction gets its own row with interactions spread across rows

·         Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted

·         Rows and columns are flipped

·         Each conversion gets its own row with interactions in separate columns

19. Cross-environment conversion methodology takes into account what data sources?

·         Cookies, SDKs, audience data

·         Resettable device IDs, cookies, anonymized Google sign-ins

·         Data pools, cookies, audience IDs

·         Device types, OS, cookies

20. What data is provided in Video Verification?

·         Video player size and view ability

·         Asset and trans coding validation

·         Resolution and bit rate details

·         Information about ads that served on the same page

21. What timezone is used in Data Transfer (DT) timestamps for impression and click files?

·         The advertiser's timezone

·         Coordinated Universal Time (UTC)

·         Eastern Time (ET)

·         The user's time zone

22. What report shows how long it takes for a customer to convert after interacting with an ad?

·         First Interaction

·         Path Length

·         Time Lag

·         Path to Conversion

23. What ad setting limits the number of times that ad can be shown to a particular user?

·         Hard cut-off

·         Priority

·         Frequency cap

·         Impression ratio

24. When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

·         Allocate more budget to building better video creatives

·         Target remarketing lists for all image creatives

·         Create a sequential rotation with the Rich Media creative set first

·         Assign the ad's frequency cap to one impression per day

25. When using a placement media cost cap, what will happen once the cap is reached?

·         Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward

·         Ad-serving fees won't be charged

·         Reports will not reflect the impressions and click metrics

·         The placement will be paused until the cap is removed

26. What feature can be used to combine log-level impression and click data for a custom reach analysis?

·         Attribution conversion segments

·         Data Transfer

·         Line item filtering in Studio

·         GRP Insights

27. Which functionalities are available to manage conversion data using the API? (select two)

·         Select All Correct Responses

·         Run

·         Update

·         Insert

·         Delete

28. At what level can landing pages be managed across campaigns?

·         Advertiser

·         Creative

·         Placement

·         Ad

29. When a "plan" is executed in Planning, what information is pushed to Campaign Manager?

·         A dynamic feed that can be quickly implemented into Studio

·         TrueView placements for running on YouTube properties

·         A list of placements you intend to purchase and the publishers you're buying inventory from

·         A list of creative specifications for implementing the deals in Display & Video 360

30. When is an impression counted in Reporting?

·         After the creative is served and viewed on the site

·         After the browser begins loading the webpage

·         After a user’s device indicates that the creative download has begun

·         As soon as a creative is requested from the publisher

31. What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

·         Run the script: gs://[bucket_name]/[username]

·         Add the team member's email to the Google Group associated with the Cloud Storage bucket

·         Set up an automated email for the team member to receive daily reports

·         Associate the team member with a User Profile designated for Google Cloud access

32. What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

·         A single Floodlight activity

·         A parent/child relationship

·         An account/advertiser relationship

·         Shared billing profiles

33. In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

·         Select All Correct Responses

·         Device Usage

·         Creative Type

·         Video Player Size

·         Paid Search Ad

34. Which metric is NOT available in Data Transfer?

·         Cross-environment conversions

·         Designated Market Area (DMA) ID

·         Active View: % of Completed Impressions Visible

·         % Invalid Clicks

35. Where would purchased inventory for a campaign be entered in Campaign Manager?

·         Floodlight tags

·         Landing pages

·         Placements

·         Campaigns

36. What is the limit to retrieve log data from a Data Transfer Google Bucket?

·         1 year

·         30 days

·         60 days

·         Unlimited

37. Which three workflows can be used to make bulk edits? (select three)

·         Select All Correct Responses

·         The DCM/DFA Reporting and Trafficking API

·         Campaign spreadsheet upload

·         The Edit Multiple button

·         The Campaign Manager filtered view

38. What Floodlight conversion counting method would report the first visit for each user within a given day?

·         Per session

·         Transactions

·         Unique

·         Standard

39. What report tracks Floodlight attribution in Reporting?

·         Path to Conversion

·         Insights

·         Cookie Reach Overlap

·         Floodlight impressions

40. Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

·         Adding an HTML5 creative at the campaign level

·         Adding a rich media creative at the campaign level

·         Adding an image creative at the campaign level

·         Adding an image creative at the advertiser level