1. Which of the following is not a required parameter in the URL builder?
·
Campaign Name
·
Campaign Medium
·
Campaign Content
·
Campaign Source
·
All of these are
required
2. Which of the following metrics would most strongly
suggest a poorly performing landing page?
·
Bounce Rate > 90%
·
% New Visits > 90%
·
Session Duration > 5 minutes
·
Bounce Rate < 90%
·
None of these answers
3. Your
business objective is to maximize the number of sales through your website.
Which of the following metrics would most directly help you measure performance
against this objective?
·
Visits
·
Ecommerce Conversion Rate
·
Page Value
·
Bounce Rate
·
Pages / Visit
4. The Measurement Protocol is a
standard set of rules for collecting and sending hits to Google Analytics.
Using the Measurement Protocol you can:
·
send data to Google Analytics from any
web-connected device
·
send data to Google Analytics from a kiosk or a
point of sale system
·
upload aggregated data tables to Google
Analytics
·
A and B only
·
A, B, and C
5. Which of the following is a hit
type tracked by Google Analytics?
·
page tracking hit
·
event tracking hit
·
ecommerce tracking hit
·
all of these are hit
types tracked in Google Analytics
6. Which of the following could be
measured by defining a goal in Google Analytics?
·
the
percentage of visits that contain only one page view
·
the
percentage of visits that result in a site registration
·
conversion
rate
·
the
percentage of visits during which visitors spent at least two minutes on the
site
·
All of these could be
measured by defining a goal in Google Analytics
7. Which of the following would prevent
destination goal conversions from being recorded?
·
There
was a misspelling in the URL of the goal definition.
·
The
tracking code is missing from the conversion page.
·
The
match type in the goal definition is incorrect.
·
All of these would
prevent a destination goal from recording
8. True or False: The order in which
filters appear in your view settings matters.
·
False:
Filters are no necessarily executed in the order in which they appear.
·
True: Filters are
executed in the order in which they appear.
9. Which of the following questions can
be answered using the goal flow report?
·
Do
visitors usually start my conversion process from the first step or somewhere
in the middle?
·
All of these can be
answered using the goal flow report.
·
Is
there a place in my funnel where traffic loops back to the beginning of the
conversion process to start over?
·
Are
there any steps in my conversion process that don’t perform well on mobile
devices compared to desktop devices?
·
Are
there a lot of unexpected exits from a step in the middle of my conversion
funnel?
10. True or False: When you share a link
to a custom report, you share the data in the report.
·
True.
Sharing a link to a custom report shares the data in the report.
·
False. Sharing a link to
a custom report only shares a template for the report.
11. Which of the following attribution
models would be useful for evaluating ads and campaigns that are designed to
create initial awareness about a brand?
·
Last
Interaction model
·
First Interaction model
·
Linear
model
·
Last
Non-Direct Click model
12. The Solutions Gallery allows you to
import or share which of the following reporting tools or assets?
·
Goals
·
Segments
·
Custom
reports
·
B
and C only
·
A, B, and C
13. You launched several new marketing
campaigns and want to be notified if any of the campaigns lead to over a 10%
increase in goal conversions on a given day. Which tool in Google Analytics
would you use to set up this alert?
·
Annotations
·
Intelligence Events
·
Real-Time
·
Secondary
Dimensions
·
Advanced
Segments
14. In the Multi-Channel funnel reports,
which of the following metrics would be most useful in measuring how many
conversions were initiated by Paid Search?
·
Assisted
Conversion Value
·
Conversion
Rate
·
First Interaction
(Click) Conversions
·
none
of these metrics
15. Your Multi-Channel Funnel reports have
no data. What is the most likely reason?
·
You haven't implemented
Goals or Ecommerce
·
You
haven't enabled demographic data
·
You
are not using Google Tag Manager
·
You
are not using Content Experiments
·
You
haven't set up Goal Funnels
16. Which reporting or data collection
feature(s) do you get access to by activating Advertising Features in Google
Analytics?
·
Remarketing
·
Interest
Categories
·
Demographic
reporting
·
B
and C only
·
A, B, and C
17. Your company runs a holiday email
campaign for the month of December to drive newsletter signups. Which of the
following metrics would be the most indicator of the campaign’s success?
·
bounce
rate
·
session
duration
·
pageviews
·
conversion rate
18. True or False: Once a view is deleted
it cannot be restored.
·
True:
Deleted views cannot be restored at any time.
·
False: You have 35 days
to restore a view after it is deleted.
19. What is the URL parameter that
autotagging appends to an AdWords destination URL?
·
userid=
·
_ga=
·
gclid=
·
clickid=
·
utm=
20. You decide to run an email campaign
that includes a link to your website. What would you need to do in order to
track traffic to your site from this email campaign?
·
Email
traffic will always appear as referral and cannot be tracked separately
·
Email is default
medium in Google Analytics and will automatically appear in your reports(এক জায়গায় এটা আছে)
·
Email traffic can be
tracked using manual tagging with UTM parameters
21. Which of the following features allows
you to join the data generated by your offline business systems with the online
data collected by Google Analytics?
·
Custom
dimensions
·
Goal
tracking
·
Data import
·
Custom
channel groupings
22. You can adjust the report sample size
in Google Analytics by:
·
adjusting
the session timeout control
·
adding
a segment to your report
·
any
of these actions will adjust the sample size
·
adjusting a control in
the reporting interface
23. Which report would you use to
determine the percent of your site traffic that has already been to your site
before?
·
Behavior
– New vs returning report
·
Behavior – Frequency
& Recency report
·
Interests
– Affinity categories report
·
All
traffic – Referrals report
·
Ecommerce
– Sales performance report
24. True or False: If a user views one
page of a website, completes an Event on this page, and then leaves the site,
this session will be counted as a bounce in Google Analytics.
·
True:
A session is considered a “bounce” if the user views one page of the site and
then leaves.
·
False: Because there was
more than one interaction hit in the session (pageview hit and event hit) this
session would not be considered a bounce.
25. What analysis tool would you use to
analyze the behaviour of new customers vs. returning customers on your website?
·
Real
Time reporting
·
Segmentation
·
View
filters
·
Multi-channel
funnels
26. Which of the following reporting
dimensions would be useful to reference if you were rebuilding a website to
improve accessibility?
·
Browser
·
All of these dimensions
·
Device
Category
·
Language
·
None
of these dimensions
27. Using filters, you can _____
·
exclude
data from a view
·
change
how the data looks in your reports
·
All of these answers
apply
·
include
data in a view
28. Which of the following are measures of
traffic volume?
·
Visits
·
Bounce
Rate
·
Margin
·
Time
on Site
29. You want a second view of your data
where you only see traffic to a specific subdirectory. What is the best way to
set this up?
·
Create
a second Google Analytics account, and apply the new tracking code to the pages
in the subdirectory
·
Create a duplicate view
and add a filter: Select “Include only traffic to a subdirectory” from the
Filter Type drop down, and specify the subdirectory
·
Create
a new web property and add the new tracking code to the pages on the
subdirectory
30. Which of the following would be most
useful in measuring how many days passed between the first visit to a site and
the eventual conversion?
·
Path
Length
·
Time Lag
·
Conversion
Value
·
Top
Conversion Paths
·
Assisted/Last
Interaction Conversions
31. Which of the following technologies on
your site influence how you implement Analytics? Select all that apply.
·
responsive
web design
·
query
string parameters
·
All answers are correct
·
Flash
and AJAX events
·
server
redirects
32. Which of the following attribution
models would be useful for evaluating ads and campaigns that are designed to
create initial awareness about a brand?
·
First Interaction model
·
Linear
model
·
Last
Non-Direct Click model
·
Last
Interaction Model
33. You want to know whether button X is
clicked more often than button Y? Which of the following would be more useful?
·
Intelligence
·
Events
·
Annotations
·
Real-Time
34. Which of the following should you NOT
collect with the Google Analytics commerce JavaScript?
·
product
SKU(s)
·
credit card number
·
billing
city
·
tax
amount
·
purchase
amount
35. Which of the following techniques
would you use to exclude rows with fewer than 10 visits from a report table?
·
Use
a pivot table with two dimensions
·
Apply a table filter
·
Add
a primary dimension
·
Add
a secondary dimension
·
Sort
the table by sessions from highest to lowest
36. Your company has a website and a
mobile app, and you want to track each separately in Google Analytics. How
should you structure your account(s)?
·
one
account, one property, one view
·
one
account, no properties, two views
·
one account, two
properties, two views
·
one
account, one property, no views
37. For each user who comes to your site,
Google Analytics automatically captures which of the following Traffic Source dimensions.
·
Source, medium, campaign
and Ad content
·
Source
and Medium
·
Campaign
and Ad Content
·
Campaign
and medium
38. Google Analytics can recognize
returning users:
·
Google
Analytics cannot recognize returning users on any device
·
on websites, IOS mobile
apps, Android mobile apps
·
on
websites only
·
on
websites, Android mobile apps
39. Which of the following are dimensions?
·
Screen
resolution
·
Bounce
rate
·
Region
·
%
new visits
40. You need to immediately need to find
out whether people are viewing the new content that you just added today. Which
of the following would be most useful?
·
Annotations
·
Real-Time
·
Intelligence
Alert
·
Secondary
Dimensions
41. You want to see conversion rates for
Windows visits coming from London. Which of the following dimensions would you
need to select?
·
City
and Goal Conversion Rate as a secondary dimension
·
Operating System and
City as a secondary dimension
·
Goal
Conversion Rate and City as a secondary dimension
·
Anyone
of these options
42. Which of the following would be valid
segment to consider using to analyze traffic pattern in your data?
·
Traffic
by marketing channel
·
Traffic
by geography
·
Traffic
by time of day
·
Traffic
by device category
·
All of these answers are
correct
43. Which of the following metrics shows
the number of times your ads were displayed?
·
Clicks
·
CTR
·
Pageviews
·
Visits
·
Impressions
44. You publish articles by many different
authors on your site. You want to create a report that shows the total number
of page views for each author. Which of the following features will allow you
to?
·
Annotations
·
Custom
Reports
·
Segments
·
Analytics
Intelligence
·
Dimension Widening
45. You should add Analytics tracking code
to your site________
·
At
the beginning of your fiscal year only
·
Before
documenting business objective
·
After
implementation planning
·
During measurement
planning
46. Specifying a goal value allows Google
Analytics to calculate _______
·
Revenue per Click
·
Bounce
Rate
·
Ecommerce
Revenue
·
Average
Order Value
47. What is the purpose of the URL
Builder?
·
Using
the URL builder is required in order to track Adwords visits
·
To
generate URL tracking parameters that need to be appended to an organic search
result
·
To generate a URL with
tracking parameters
·
To
optimize landing page
·
48.
Your web property is
“www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of
“Begins With”. Which of the following URLs will count as goals? Select (পাই নাই)
·
example.com/thankyou/receipt.php
·
example.com/thankyou.php example.com/thankyou.html
·
All of these would count
as goal
49. What is the first step of analytics
planning?
·
Create
your implementation plan
·
Document
your technical infrastructure
·
Implement
Google Analytics
·
Define your overall
measurement plan and business objectives
50. The URL for the homepage of your site
is example.com/index. You would like this particular page to appear as “/home”
in your pages report. How can this be achieved?
·
Use
the Search and replace custom filter on the Request URI field where Search
string is www.example.com/index and replace string is www.example.com/home
·
Use a Search and Replace
custom filter on the Request URI field where Search string is “/index” and
Replace string is “/home”
51. Which of the following is a session
level interaction?
·
Ecommerce
transaction
·
Event
·
All of these answers are
correct
·
Pageview
·
Social
interaction
52. Which of the following would most
quickly allow you to determine whether the Google Analytics code snippet is
working on a specific website?
·
Annotations
·
secondary
dimensions
·
Analytics
Intelligence
·
Real-Time
53. Which of the following would you use
to set up a custom alert?
·
Real-Time
·
Conversion
·
Content
·
Intelligence
54. Which of the following are possible
uses of views within a single Google Analytics account?
·
to
look more closely at traffic to a specific part of a site (a page or selection
of pages)
·
to
track domains that belong to another account
·
to
look more closely at traffic to a specific subdomain
·
to
limit a users access to a subset of data
·
all of these are
possible uses of views
55. Which of the following are tracked
by Site Speed reports?
·
page-load time for a sample of page views on your site
·
how quickly images load
·
how quickly the browser parses a page and makes it available for user
interaction (এইটা পাই নাই)
·
button click response time
·
All answers are correct
56. Which of the following is a valid
tagged custom campaign
·
example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
·
example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
·
example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
·
example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
·
All of these are valid
57. Which of the following is a benefit of
using segments in your data analysis?
·
You
can compare behavior metrics for groups of users like Converters vs non
Converters.
·
You
can analyze your users and/or their sessions according to single or
multi-session conditions.
·
You
can isolate and analyze specific conversion paths using conversion segments.
·
You
can permanently modify the data in your view, for example excluding internal or
bot traffic.
·
A,B, and C only
·
A,B,C
& D
58. You have defined goal X such that a
particular PDF download qualifies as a goal conversion. A user comes to your
site once and downloads this PDF 5 times. How many goal conversions will be
recorded?
·
1 (Confusion)
·
5
·
C)
2
·
D)
0
59. What is the best analysis tool to use
in order to see a traffic comparison of Converters vs. Non Converters?
·
View
filters
·
Advanced Segments
·
Report
filters
·
Custom
Dimensions
60. Which of the following is an advantage
of implementing Google Tag Manager?
·
You
can add Google Analytics tags to your site without editing site code.
·
You
can add AdWords tags to your site without editing site code.
·
You
can add non-Google tags to your site without editing site code.
·
You
can change configuration values in your mobile app without rebuilding a new
binary.
·
All of these answers are
correct.
61. Which Analytics API allows you to
access your Google Analytics account configuration data?
·
Core
Reporting API
·
Embed
API
·
Management API
·
You
cannot access this data with an API
62. What does the Time Lag report
indicate?
·
Time
lag between goal completions
·
Lag
on the load time of the site
·
Time lag between the
original session and a goal completion
·
Time
lag between page views in the goal funnel
63. Which dimension is not included in the
Adwords reporting section of Google Analytics?
·
Bid
adjustment
·
Keyword
·
Invalid click
·
Destination
URL
·
TrueView
Video ad
64. A visitor comes to your site but stops
looking at pages and generating events. Which of the following will occur by
default?
·
Google
Analytics does not keep track of sessions by default
·
The
visitor’s session expires after 5 minutes of inactivity
·
The visitor’s session
expires after 30 minutes of inactivity
·
The
visitor’s session expires once the visitor has exited your site
65. You define a Destination URL goal by:
·
creating
a new dashboard to report only on the goal page
·
adding
the conversion ID to the tracking code on the goal page
·
editing the view Goals
and specifying the request URL of the conversion page
·
adding
the ecommerce code to the goal page
66. Each dimension and metric has a scope
that aligns with a level of the analytics data hierarchy — user, session, or
hit-level. In most cases, it only makes sense to combine dimensions and metrics
in your reports that belong to the same scope. Which of the following is a
valid dimension / metric combination?
·
Session
(metric) + Page (dimension)
·
Bounce
rate (metric) / Event Action (dimension)
·
Sessions (metric) / city
(dimension)
·
All
of the above are valid dimension / metric combination
67. When analyzing the goal flow report,
you see that many users are dropping off after the second step in the funnel.
With this information you can infer that:
·
You
are possibly targeting the wrong audience who is not as interested in your
product
·
The
navigation between the second and third steps of the purchase process could be
improved
·
You
should consider directing traffic through a different entrance point of your
goal
·
all of the above
68. You recently set up a new AdWords
campaign and you are interested in using Smart Goals to optimize your
performance. Which of the following is a prerequisite to using Smart Goals?
·
The
linked AdWords account must have sent at least 1000 clicks to the selected
Google Analytics view over the past 30 days .
·
You
must modify your tracking code to support Smart Goals data collection.
·
You
must enable “Smart Goals” in your property settings.
·
The selected Google
Analytics account must have at least 500 sessions over the past 30 days.
69. What is the main purpose of the
Mutli-Channel funnel report?
·
To
show which goals are bringing in the most revenue
·
To evaluate the
interaction and contribution of multiple channels in the conversion/purchase
cycle for your site
·
To
analyze the funnel steps for multiple goals
·
To
see which channels resulted in the highest number of pageviews
70. The User ID feature is commonly used
with which of the following website layouts?
·
Users can create an
account on your website and log in on all types of devices
·
Users
can navigate between your website and multiple subdomains within one session
·
Users
must navigate to a 3rd party shopping cart domain to complete a purchase
·
You
have content that displays on another domain through an iFrame
71. True or False: When a new view is
created, it will show the historical data from the first view you created for
the property.
·
True:
Any new view will include all historical website data.
·
False: Views will report
data from the day they are created.
72. Why would it be useful to assign a
value to your goal in Google Analytics?
·
Assigning a goal value
allows you to track revenue from your conversions.
·
Assigning
a goal value allows you to compare goal conversions and measure changes and
improvements to your site.
·
Assigning
a goal value allows you to use the Funnel Visualization report to analyze the
conversion funnel on your website.
73. How would you determine the mobile
ecommerce conversion rate for paid traffic (CPC)?
·
Go
to Audience > Mobile > Overview. Add a secondary dimension showing
Traffic type in order to see the traffic coming from paid search
·
Go
to Acquisition > All traffic > Channels. Add a secondary dimension
showing device category in order to see the paid search traffic coming from
mobile
·
Both A and B are correct
steps for determining the mobile ecommerce conversion rate for paid traffic
·
In
Analytics you can only see traffic coming from desktop or from Mobile/tablet
together. There is no way you can see mobile traffic only
74. The User ID feature lets you associate
engagement data from multiple devices and different sessions with unique IDs.
In order to use the User ID feature in Analytics you must:
·
use
Google Tag Manager for your Analytics tracking
·
be able to generate your
own unique IDs
·
create
a new Analytics account for User ID reporting
·
all
of the above
75. The Google Analytics SDK or tracking
code sends campaign and traffic source data through a number of different
field. Which of the following is one of the fields used to sends campaign or
traffic source data?
·
Location
·
Campaign medium
·
Device
category
·
Interest
category
76. When you create a new Channel Grouping
in a view, you can:
·
immediately
select it in the Acquisition Overview and Channel reports
·
apply
it retroactively and see historical data classified by our new channel
definitions
·
change
how reports display your data, without changing the data itself
·
A
and C only
·
A,B, and C
77. When should you use manual tagging?
·
You
should use manual tagging in order to track all of your advertising campaigns,
like AdWords or Facebook.
·
You should use manual
tagging for any non-AdWords custom campaign.
·
You
should use manual tagging to track only AdWords campaigns.
78. Which of the following metrics is
available when Site Search tracking is enabled?
·
Sessions
with Search: The number of sessions that used your site’s search function at
least once.
·
Search
Exits: The number of searches made immediately before leaving the site.
·
Time
after Search: The amount of time users spend on your site after performing a
search.
·
Search
Refinements: The number of times a user searched again immediately after
performing a search.
·
All of the above
79. What reports would you use to
determine if you should consider expanding your advertising to new markets?
·
Location and Language
reports
·
Frequency
and recency reports
·
Intelligence
events
·
Source/Medium
report
80. Scenario: The Google Merchandise Store
recently launched a mobile responsive website and started a few new ad
campaigns. When looking at their overall traffic in Google Analytics, they
noticed that they have a bounce rate of 85%. Which of the following dimensions
would be useful when analyzing their traffic to determine the cause of this
high bounce rate?
·
Device
Category
·
landing
page
·
Campaign
·
A
and C only
·
A, B, and C
81. Which report would give you insight
into how many Display conversions were assisted by Search paid traffic?
·
Ecommerce
reports
·
Multi channel funnels
reports
·
Interests
report
·
Goals
reports
·
Campaigns
reports
82. What is a benefit of using Google
Analytics for Remarketing?
·
You
can target customers who have previously been to your site with customized
creatives.
·
You
can create remarketing lists without making any changes to your existing GA tag.
·
You
can create remarketing lists based on custom segments and targets, for example,
users who’ve been to your site more than once in a 30 day period.
·
A
and C only
·
A, B, and C
83. True or False: If you have updated
your tracking code to analytics.js, then no additional configuration is
required to track subdomains.
·
True: With analytics.js
you can track across your domain and subdomains with no additional
configuration.
·
False:
You must always set up cross domain tracking in order to track subdomains.
84. You
receive an intellgence alert notifying you that there has been an unexpected
spike in your traffic. Which of the following could be possible reasons for
this spike?
·
The
tracking code has been altered and is reporting incorrectly
·
There
is a new referral source that is directing a lot of new traffic to the site
·
There
is unidentified referral traffic that is likely bot traffic
·
New
pages or subdomains have been recently indexed in organic search
·
All of the above
85. Google Analytics uses which model by
default when attributing conversion values in non-Multi-Channel Funnel reports?
·
First
Interaction model
·
Last
Interaction model
·
Last Non-Direct Click
model
·
Linear
model
86. Which of the following statements is
true about Multi-Channel Funnel (MCF) reports?
·
You
can create your own custom channel grouping in addition to the default MCF
Channel grouping.
·
The
channel labels that you see in Multi-Channel Funnels reports are defined as
part of the MCF Channel Grouping.
·
When
you share a Custom Channel Grouping, only the configuration information is
shared. You data remain private.
·
All of these statements
are true.
87. Which reporting dimension would be
useful to reference if you were looking to improve the user experience on your
landing pages?
·
Traffic
type
·
Language
·
Device
Category
·
B and C only
·
A,
B, and C
88. Google Analytics can collect
behavioral data from which systems?
·
E-commerce
platforms
·
Mobile
Applications
·
Online
point-of-sales system
·
A
and B only
·
A, B, and C
89. Auto-tagging is a feature that is used
with which type of traffic?
·
Any
search engine traffic that is not from Google
·
AdWords Campaign traffic
·
Website
referrals
·
Social
media referrals
90. Google Analytics can identify that two
sessions are from the same user if:
·
the sessions happen in
the same browser on the same device
·
the
sessions happen on the same day
·
the
sessions happen in the same browser
·
the
sessions occur within 30 minutes of each other
91. When a report is based on data from a
large number of sessions, you may see the following notice at the top of the
report: “This report is based on N sessions.” You can adjust the sampling rate
of the report by:
·
changing
the sampling rate in your view settings
·
adjusting
the session timeout control
·
adjusting a control in
the reporting interface for greater or less precision
·
You
cannot adjust the sample data
92. Segments are subsets of your Analytics
data. Which of the following statements are NOT true of Analytics segments?
·
Segments are filters
that permanently change your data.
·
Segments
let you isolate and analyze your data .
·
You
can use segments to build custom Remarketing lists.
·
Segments
represent either subsets of sessions or subsets of users.
92. Why can AdWords clicks sometimes
differ from Analytics sessions in your reports?
·
some
visitors may have javascript disabled
·
some
visitors may be blocking cookies
·
clicks
and sessions are different metrics
·
all of the above
93. What is an assisted conversion? (পাই নাই)
·
When
one goal completion leads to another
·
When one traffic source
results in a later goal completion through another traffic source
·
An
AnWords view through conversion
·
When
an AdWords visitors returns to the site directly to convert
94. What is an attribution model in Google
Analytics? (পাই নাই)
·
the
set of rules that determine which AdWords ads are credited with a conversion
·
the
set of rules for assigning sessions to new vs returning users
·
the set of rules that
determine how credit for sales and conversions is assigned to touchpoints in
conversion paths
·
the
set of rules for assigning specific interest categories
95. Adding filters to a view in Google
Analytics allows you to:
·
exclude
visits from a particular IP address
·
replace
complicated page URLs with readable text strings
·
modify
historical data
·
A and B only
·
A,
B, and C
