1.
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
·
generate many clicks and conversions
·
generate many
impressions and very few conversions
·
contain more than two words in the phrase
·
contain words that are duplicated in a display
campaign duplicated in a display campaign.
2.
What is a benefit of online advertising with
Google AdWords?
·
Advertisers can identify the Internet
Protocol (IP) address of users who are searching for products
·
Ads can
include up to 50 characters for the first three lines of ad text
·
Ads are displayed to users who are searching for a particular
product of service
·
Advertisers can pay to place their websites in
the natural search results
3 . It is beneficial to create multiple ad
groups in order to:
·
opt specific ad groups into various Google
networks
·
break up keywords and
ads into related themes
·
set different budgets for each ad group
·
pause specific keywords if they are not
performing well
4 . What's one benefit of creating multiple ad
groups?
·
You can target specific ad groups into various
Google networks
·
You can break up
keywords and ads into related themes
·
You can set different budgets for each ad group
·
You can pause specific keywords if they are not
performing well
5. Which AdWords settings are specified at the
account level?
·
A daily budget and a set of keywords and
placements
·
Network distribution preferences and a set of
keywords
·
A unique email address,
a password, and billing information
·
Location targeting, cost-per-click (CPC) bids,
and match types
6. An online retail company is based in the
United States but ships to customers all over the world. If this company wants
to serve Spanish language ads to Spanish speaking users, which targeting option
should be refined?
·
Language targeting
·
Regional targeting
·
Ad scheduling
·
Demographic targeting
7.
Which method would be recommended for an advertiser who is trying to
increase the Quality Score of a low-performing keyword?
·
Repeat the keyword as many times as possible in
the ad text.
·
Delete the keyword and add the keyword to the
campaign again
·
Modify the ad associated
with that keyword to direct to a highly-relevant landing page
·
Increase the daily budget for the campaign in
which the keyword is located
8.
An advertiser wants to increase the Quality Score of a low-perofrming
keyword. Which approach would you recommend?
·
Repeat the keyword as many times as possible in
the ad text.
·
Delete the keyword and add the keyword to the
campaign again
·
Modify the ad associated
with that keyword to direct to a highly-relevant landing page
·
Increase the daily budget for the campaign in
which the keyword is located
9.
An advertiser who decides to edit the location targeting of an ad can do
this at the:
·
ad group level
·
keyword level
·
campaign level
·
account level
10.
If your campaign is opted into show ads on the Google Display Network,
and your Display Network ads have a lower CTR than your existing search ads -
how will this impact the quality score of your search campaign?
·
None of these options is correct
·
Your ad performance on
the Display Network does not affect your rank for search ads, so a lower CTR on
the Display Network does not affect the Quality score of your ads for search
·
Your daily budget will be adjusted to account
for a drop in CTR and in increase in the CPCs needed to maintain the existing
Ad Rank of your search campaigns
·
Your quality score will be adjusted to reflect
the average CTR of both your search and display network campaign performance.
11. An advertiser wants to achieve the top
position in paid search results. Which recommendations would improve the
likelihood of top ad position?
·
Improve Quality Score
and increase cost-per-click (CPC)
·
Decrease cost-per-click (CPC) and increase daily
budget
·
Decrease cost-per-click (CPC) and decrease daily
budget
·
Improve Quality Score and decrease
cost-per-click (CPC)
12.
To determine which ad language to target to a user, the AdWords system
refers to that users:
·
Chrome Browser setting
·
Operating system language
·
Home countrys language
·
Google interface
language setting
13. Which budget delivery option is most
appropriate for an advertiser who wants AdWords to distribute ads evenly
throughout the day?
·
Accelerated
·
Optimized
·
Scheduled
·
Standard
14. An
advertiser wants to allocate additional budget to advertising a new product
line. In order to accomplish this goal, the advertiser should create:
·
An ad group specific to the product line with a higher
daily budget
·
Additional text ads that specifically feature
the product line
·
Acampaign with a
separate daily budget specific to the product line
·
An ad group specific to the product line with
targeted ad text
15. Suppose you have created an ad group to
advertise gourmet chocolate, and it includes keywords like "dark
chocolate" and "gourmet chocolate bars." If you opted this
particular campaign into the Google Display Network, what type of targeting
would automatically be used to determine whether your ads might show?
·
Remarketing would be used to automatically
target users who had previously visited sites that related to your keywords.
·
Topic targeting would be used to target all
pages about chocolate, regardless of whether your exact keywords appear on the
page.
·
Managed placements would be used to target
specific sites you had selected as being important to oyur client.
·
Automatic placements
would be used to contextually target sites that share the same themes as the
keywords within your campaign.
16. Which line of ad text would be disapproved
based on Googles advertising policies?
·
Want fast results?
·
Free shipping
·
Best deals- click here
·
Fast, easy, effective
17. How do managed
placements on the Display Network work?
·
Advertisers can guarantee placement on prominent
and popular sites.
·
Advertisers manually
select the desired sites on which their ads may appear
·
Keywords are used to place ads next to content
that matches the ad.
·
Appropriate sites are automatically chosen for
the advertiser by the Google AdWords system
18. According to ad policies, what types of
words, phrases, or characters can not be included in an AdWords text ad?
·
All of these answers are correct
·
Ads can not contain words that are not directly
related to the keyword that the ad is targeting
·
Ads cannot use exclamation points (!) or
question marks (?).
·
Ads cannot use
call-to-action phrases such as "click here" or "See this
site"
19 Your text ad includes
the phrase "Your friend has a crush on you, See more!". Why could
your ad be disapproved according to AdWords policies?
·
Ads can not simulate email inbox notifications
or fake "friends/crush" requests.
·
Ads can not contain that
amount of characters
·
Ads can not contain the phrase "See
more!"
·
Ads can not contain exclamation points (!).
20. Which
formula does Google use to rank keyword-targeted ads on Google Search.
·
(Maximum cost-per-click (CPC) bid + Daily
Budget) / Quality Score
·
Maximum cost-per-click
(CPC) bid x Quality Score
·
(Maximum cost-per-click (CPC) bid x Quality
Score) / Daily Budget
·
Maximum cost-per-click (CPC) bid only
23.
When resetting a password in AdWords, what should a user keep in mind?
·
The new password is now
required to access all other Google products with the affected Google Account
log-in.
·
The new password will work for AdWords and the
old password will work for other Google products.
·
The user will need to enable 2-factor
authentication in order to access their account from any location
·
The password will need to be reset separately on
other Google products that share the Google Account log-in
24.
A keyword with very low clickthrough rate (CTR) will usually receive:
·
more impressions on the Google Display Network
·
impressions only on the Google Search Network
·
a low average cost-per-click (CPC) on Google
search.
·
a low Quality Score on
the Google Search Network
25.
Adding placements to an ad group
·
negatively affects the Quality Score for search
·
does not affect the
Quality Score for search
·
improves the Quality Score on Google
·
improves the Quality Score for search
26.
In the case of a placement targeted ad on the Google Display Network, the
Quality Score portion of calculating Ad Rank is based on:
·
the quality of your image
·
the quality of your landing page
·
the maximum CPC of the
keyword that triggered an ad.
·
your daily budget
27. By adding managed placements to a Display Network campaign
-you can show your ad:
·
on webpages where the Smart Pricing feature
determines there the ad is likely delivery ROI.
·
on specific webpages,
online video games, RSS feeds, and mobile sites and apps that you select
·
on webpages where a contextual targeting
algorithm identified that is a match between your keywords and a publishers
content
·
on Google owned and operated properties such as
Gmail and Google News - that have relevant content for your keywords.
28.
A My Client Center (MCC) account manager wants to grant Standard Access to a linked
client. Before making this change, the account manager should consider that
Standard Access users can:
·
change the access levels of other users.
·
delete the account
·
invite others to access the account.
·
see average
cost-per-click (CPC) costs.
29. What
happens when an advertiser sets a daily budget lower than the recommended
amount, using the "Standard" delivery method?
·
Ads will show when a user searches on the
advertisers keywords, but the ads rank will be reduced.
·
Ads will show each time a user searches on the
advertisers keywords, but only during specified time periods
·
Ads will not show every
time a user searches on the advertisers keywords
·
Ads will never show when a user searches on the
advertisers keywords
30.
The maximum cost-per-click (CPC) bid is the:
·
amount an advertiser is required to pay to
achieve top ad position
·
actual amount an advertiser pays for each click
on an ad
·
most an advertiser is
willing to pay for each click on an ad
·
amount an advertiser must pay to outbid
competitors
31.
If an advertiser improves the Quality Score of a keyword, this keyword may:
·
receive fewer impressions on the Search Network
·
automatically reset its match type to Broad
·
earn the ad a higher
average position
·
be more likely to appear in bold when displayed
in an ad
32.
You can use Display Planner to:
·
see which images and text ads within your
campaign are performing best on the specific websites you are targeting
·
run a report to determine which keywords are
most likely to convert based on the past 30-days of your campaign
·
see potential webpages
where your ad can appear based on your keywords
·
managed CPC bids for contextual campaigns within
your account
33.
When sitelinks are set at both the campaign and ad group level, which will be
displayed?
·
Sitelinks at the ad
group level
·
Sitelinks with the highest ad rank
·
Sitelinks related to the query searched
·
Sitelinks from both the campaign and ad group
34.
Which formula represents how Ad Rank is determined on Google search?
·
Popularity of the website being advertised
·
Historic average position of each ad
·
Maximum cost-per-click
(CPC) multiplied by Quality Score
·
How much an advertiser is willing to spend each
day
35.
An advertiser looking to drive conversions is using manual cost-per-click (CPC)
bidding. Which factor should be most important for this advertiser when keyword
bids are decided?
·
The profit derived from
a paid click
·
The bids of the next closest competitor
·
The cost of the bid
·
The Quality Score of the keyword
36.
What should an advertiser use to organize ad groups?
·
Common themes
·
Number of words per keyword
·
Maximum cost-per-click (CPC)
·
Location targeting
37.
Advertisers on Google search accrue cost in AdWords when:
·
Users click on their ads
·
Their ads appear on the Google search page
·
The user completes a purchase
·
They register a conversion using Conversion
Tracking
38.
A primary benefit of location targeting is that advertisers can:
·
Choose to target a specific Google domain
·
Target any combination
of countries, territories, and regions
·
Target specific users who have already visited
their site
·
Choose to only target websites based in a
specific region or territory
39.
You are managing a campaign where budget is unlimited as long as ROI is
positive, but something still limits how much you are able to effectively
invest. What is it? Choose the most closely related answer
·
Whether your payment method is credit or debit
·
The number of tracking codes installed on your
website
·
The number of websites on the internet
·
The volume of traffic
available for the keywords you are targeting
40. What
is the impact of poor landing page quality on an ad group?
·
The keywords in the ad group will be paused
·
The ads in the ad group will be disapproved due
to low Quality Score
·
The keywords in the ad
group will have a lower Quality Score.
·
The entire campaign will be paused
41.
With the Smart Pricing feature in Display, if our data shows that a click from
a Google Display Network page is less likely to turn into an actionable
business result - such as an online sale, registration, phone call, or
newsletter sign-up - we may:
·
Automatically adjust your daily budget to serve
less ads on Google Display Network pages.
·
Use data from the Display Network auction to
revise the cost of your Search ads
·
Automatically reduce
your cost-per-click bids on the Google Display Network
·
Send notification that your bids should be
adjusted
42.
Quality Score and Ad Rank are calculated:
·
Every time your ad is
eligible to serve on a Display Network page
·
Every time someone does a search that triggers
your ad
·
A few times a day, based on your ad scheduling
settings
·
Every time you change your CPCs within your
account
43.
On the Display Network, all keywords are considered broad match only. This
means that you do not need to:
·
Include location targeting to narrow the reach
of your ads
·
Include plurals,
misspellings, and other variants of your keywords
·
Include negative keywords to refine your
placement
·
Manage your keyword performance at the ad group
level
44.
Higher Quality Scores typically lead to:
·
Higher costs and lower ad positions
·
Lower costs and better
ad positions
·
Less overall impressions
·
Faster delivery of daily budget
45.
Higher Quality Scores typically result in:
·
Higher costs and lower ad positions
·
Lower costs and better
ad positions
·
Less overall impressions
·
Faster delivery of daily budget
46.
An advertiser wants to increase clickthrough rate (CTR). Which would help to
eliminate irrelevant impressions?
·
Assign unique keyword URLs to each keyword
·
Evaluated the site design for improvements
·
Add negative keywords to
the ad group
·
Add more relevant keywords to the ad group
47.
Ad groups should be used to:
·
Organize your ads by a
common theme, such as the types of products or services you want to advertise
·
Manage your daily budget according to which
keywords are a priority
·
Control delivery of your ads so that they appear
only to users in a specific geographic location
·
Control the specific sites that your ad will be
targeted to on the Google Display Network.
48.
When setting up an AdWords account, choose your currency and permanent time
zone carefully because:
·
Time zone and currency will impact ad position
·
These cannot be changed
once you have set up your account
·
Ads are only served in countries using the same
currency as your account
·
By default, ads are only served in the same time
zones as indicated in your account
49. Which are required
components of an ad group running on the Search Network?
·
Frequency capping, daily budget, ad scheduling
·
Placements, keywords, network targeting
·
Default bid, position preference, placements
·
Text ad, keywords,
default bid
49.
Which is a factor that Google uses to target ads to users based on physical
location?
·
Language preferences
·
Internet Protocol (IP)
address
·
Operating system
·
Telephone number
50. Someone using
the Google Russian search domain (Google.ru) changes the language to Englishon
the "preferences" page. This user may see ads targeted to:
·
English speakers in the United States
·
Russian speakers in Germany
·
English speakers in
Russia
·
Russian speakers in the Czech Republic
51. Jims restaurant is
launching a new campaign and would like greater exposure on mobile devices to
attract users on the go. How can this be done?
·
Create a dedicated campaign for each mobile
device targeted.
·
Use the same bids across all devices.
·
Enable a bid adjustment
to bid more aggressively on mobile devices.
·
Enable a bid adjustment to bid less aggressively
on mobile devices.
52. Which is a benefit of
Manager Defined Spend (MDS)?
·
Automatic bidding adjustments for Conversion
Optimizer users
·
Control over managed
account budgets for My Client Center (MCC) account-users
·
Advanced permissions control for billing
preferences in multi-user accounts
·
Payment flexibility for accounts currently on
prepay billing
53. A benefit of My Client
Center (MCC) is the:
·
Increased Quality Score enjoyed on shared
keywords.
·
Dashboard that provides
summaries of statistics for all client accounts.
·
Ability to link multiple accounts with Google
Analytics.
·
Ability to edit campaign settings across
multiple accounts simultaneously.
54. Which is a best practice
for creating effective ad text?
·
Use a home page for every URL.
·
Include prices,
promotions, and exclusives.
·
Use the same ad text for every ad in the ad
group.
·
Use multiple exclamation points to grab
attention.
55. A My Client Center (MCC)
account functions primarily as:
·
A separate AdWords account with its own keywords
and campaigns.
·
A dashboard that allows clients view-only access
to AdWords reports.
·
An umbrella account that
allows for access to individual accounts with a single log-in.
·
A bid management system for AdWords clients
managed by resellers and agencies.
56. An advertiser creates a new
ad group in a campaign that is set to run on all relevant sites across the
Google Display Network. If both keywords and placements are added to the ad
group, they would work together to:
·
Determine the target return on investment (ROI)
for a given ad group.
·
Impact the time of day that the ads are eligible
to show.
·
Restrict the ads to
specific sites and show them only when the content of that sites page is
relevant to the keywords.
·
Impact search results and cost-per-click (CPC)
on the Google Display Network.
57. It is important to identify
special offers like "free shipping" before building an AdWords
campaign in order to:
·
Choose effective CPC bids.
·
Secure an effective daily budget.
·
Create compelling ad
text.
·
Choose effective language targeting.
58. The Opportunities tab with
AdWords can be used to:
·
Create and edit campaigns, ads, keywords, and
campaign settings.
·
See an overview of how your campaigns are
performing.
·
Find account reporting tools that will help you
manage your daily budget.
·
Find keyword, bid, and
budget ideas that can help improve your campaign performance.
59.
A bilingual user searches on Google.com (the Google U.S. domain) and has set
Spanish as the preferred Google interface language. In order to target this
particular user, which campaign language setting should an advertiser use?
·
Portuguese.
·
Spanish.
·
Bilingual.
·
English.
60. Why should you avoid adding
duplicate keywords across ad groups?
·
Identical keywords will compete against each
other, and because both ads may serve - it may increase your CPCs.
·
None of these options are correct.
·
Identical keywords are not allowed in AdWords
and your ads will be disapproved.
·
Identical keywords
compete against each other, and the better-performing keyword triggers your ad.
61. Which best describes
keyword contextual targeting?
·
Ads are targeted to groups of websites based on
their site categories
·
Themes of selected placements determine related
websites where ads will appear
·
Ads are targeted only to websites related to
specific businesses
·
Themes of keywords are
matched to relevant content on websites where ads will appear
62.
An advertiser adds negative keywords to an ad group within a search campaign.
This means that the ad will not show if the negative keywords:
·
Also appear in the ad text
·
Have low maximum cost-per-click (CPC) bids
·
Appear in another campaign within the account
·
Appear in a users search
query.
63.
Quality Score on Google search is evaluated?
·
Every 48 hours
·
Every time someone does
a search that triggers your ad
·
None of these answers is correct
·
Every 24 hours
64. The main goal of automatic
cost-per-click (CPC) bidding is to
·
Generate as many clicks
as possible within an advertisers target budget
·
Achieve the target ad position specified by the
advertiser
·
Generate as many conversions as possible within
an advertisers target budget
·
Achieve the target average CPC specified by the
advertiser
65. Location extensions can:
·
Help show product information in a visual manner
within your ad unit
·
Help exclude locations where you do not have
available stores.
·
Help reduce your CPC bids depending on the
location of a user
·
Help nearby consumers
find or call your nearest storefront
66.
Which can be controlled at the ad-group level of an AdWords account?
·
Daily budget
·
Placements
·
End dates
·
Geographic targeting
67. Which is a benefit of
AdWords for search marketing?
·
Increase position in organic search results
·
Acquire potential
qualified customers
·
Understand how customers navigate websites
·
Collect contact information automatically from
potential customers
68. When a campaign is
showing as "Pending" within AdWords, it is:
·
Inactive because it is past its scheduled date
·
Active, but showing ads only occasionally due to
budget constraints
·
Inactive because your prepaid account balance
has run out
·
Inactive but scheduled
to begin at a future date
69. Negative keywords can help
advertisers refine the targeting of their ads, and potentially increase:
·
The number of relevant
Display Network placements
·
Their campaigns daily budget recommendations
·
The clickthrough rate (CTR) of their ads
·
The amount of impressions served
70. If the cost-per-thousand
impressions (CPM) option is not available for a campaign, the most likely
reason is that the campaign:
·
·
has used CPM pricing before
·
is only opted into the Google Display Network
·
has never used CPM pricing before
·
is only opted into the
Google search and the Search Network.
72.
Which is an example of a consideration an advertiser should make when
establishing AdWords advertising goals?
·
Payment options available
·
Competitors cost-per-clicks (CPCs)
·
Website load time
·
Target market
73. By
monitoring ad campaign performance, an advertiser may obtain the information
needed to:
·
create additional AdWords accounts for
low-performing keywords
·
create duplicate ad groups with identical
keywords and different ad variations
·
compare campaign performance to that of
individual competitors
·
determine if campaigns
are meeting overall marketing and conversion goals
74. What type of bidding method
is used to manage image ads on the Google Display Network?
·
CPA
·
CPM only
·
CPC only
·
CPM and/or CPC
75.
What happens as a result of a search campaign consistently meeting its daily
budget?
·
Accelerated ad delivery
·
Higher average cost-per-clicks (CPCs)
·
Fewer sites targeted at once
·
Missed potential ad
impressions
76. What happens when a
campaign consistently meets its average daily budget?
·
Ads in that campaign will stop showing for the
rest of the billing cycle
·
Average cost-per-click (CPC) bids will be
lowered
·
Your budget is automatically adjusted
·
Ads in that campaign
will show less often than they could.
77.
What best describes Enhanced Cost-Per-Click (ECPC)
·
ECPC is a separate bid set for ad groups using
the Conversion Optimizer
·
ECPC is a CPC bidding
feature that automatically bids more aggressively in auctions more likely to
result in a conversion
·
ECPC is a Quality Score boost for advertisers
using ad extensions
·
ECPC is the discount applied to your Max CPC to
determine actual CPC
78. Grouping similar keywords together in an ad
group will:
·
ensure that the ads and keywords in that ad
group are approved
·
allow an advertiser to creae ads relevant to
those keywords
·
keep an advertisers
average cost-per-click (CPC) within a narrow range
·
allow an advertiser to use only broad match
keywords
79. If your ad serving option
is set to "optimize" and there are multiple variations of your text
ads within the same ad group, AdWords will:
·
Automatically try to
show the best performing ad more often
·
Automatically increase your quality score based
on the average CTR of the ad group
·
Automatically serve the ad with the highest
maximum CPC the most often
·
Automatically lower your bids according to your
CPA goal
80. You have been targeting the
entire United States in your scuba diving equipement ad campaign, but you know
that much of the scuba equipment that is sold to customers in Hawaii. What
would be the most efficient way to optimize your campaign and measure the
impact of an optimization?
·
You add the keywords "Hawaii" to all
of your ad groups, so that your ad will stop serving on searches that are not
specific to Hawaii
·
You delete all of the keywords that have not
been performing well, and start over with a new set of keywords and campaigns
that uses location targeting to show only to users in Hawaii
·
You create a separate
campaign targeting only Hawaii so you can easily see how your campaign performs
in that state, and adjust your budget
·
You adjust your ad scheduling so that your
campaign is only showing during business hours for the time zone that Hawaii is
in
81. With social extensions, how
are +1s calculated for your ad and Google+ page
·
Any +1 on your ad is displayed as a part of your
display campaigns, but has no bearing on oyur quality score or AdRank
·
Any +1 on your ad applies to your Google+ Page
as well. All +1s from your Google+ Page are also applied to your AdWords ads
·
Only +1s from your
Google+ page are showing in the count that is visible on your ad
·
Only +1s from your ads are calculated, your
Google+ page is considered a separate campaign
82. Which potential factor does
Google use to calculate a search campaigns recommended daily budget?
·
Impressions
·
Conversions
·
Transactions
·
Placements
83. A lower CPA does not
necessarily indicate higher profit. Why?
·
A lower CPA may be due to changes in CPC bidding
·
A lower CPA may also
have lower sales volume, reducing overall profit
·
A lower CPA may be due to additions in negative
keywords
·
A lower CPA may be due to changes in network
distribution
84. Which best describes the
"Optimize" ad rotation setting in AdWords?
·
The "Optimize" ad rotation setting
allows your campaign to show ads more often, which can increase impressions
·
The "Optimize" ad rotation setting
allows your campaign to automatically show the most relevant display URL for
each ad
·
The "Optimize"
ad rotation setting allows the AdWords system to automatically show the better
performing ads more often
·
The
"Optimize" ad rotation setting allows two of the ads from the ad
group to show to a user on the same page
85. In order for cost-per-click
(CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each
other in the same auction on the Google Display Network, the AdWords system
converts the CPC ads bid to:
·
A CPM
·
An effective CPM
·
An effective CPM
conversion
·
A CPM conversion
86. Advertising on TV, print,
and radio typically requires a predetermined budget. What key differences
enable some online advertising campaigns to invest with more flexibility
without a predetermined budget in mind?
·
AdWords budgets can only be set once annually
and require a fixed commitment
·
Online campaigns are
highly measurable and can often automate a positive ROI. It can be strategic to
capture all traffic without a predetermined budget as long as ROI is positive
·
Online campaigns generate clicks, whereas other
channels generate exposure
·
Budgets cannot be applied to online campaigns
due to constant changes in traffic
89. Your client is interested
in switching from TV, print, and radio advertising. What are the return on
investment (ROI) benefits of online advertising campaigns over traditional
media advertising?
·
AdWords budgets can only be set once annually
and require a fixed commitment
·
Traditional media is not
always measurable, but online campaigns are highly measurable and you can
analyze your click data
·
Online campaigns generate clicks, whereas other
channels generate exposure
·
Budgets cannot be applied to online campaigns
due to constant changes in traffic
90. Your ad is live on Google
search, and you want to continue to check it over time to see if it is still
running. Why is it advised that you use the AdPreview and Diagnosis took,
instead of doing searches to find your ad on Google.com?
·
By performing searches that trigger your ad, you
are inflating the amount of predicted impressions on the search keywords, which
may impact your organic search ranking
·
By performing searches
that trigger your ad, you will be automatically be charged for the impressions
and may use all of your daily budget too quickly
·
None of these options are correct
·
By performing searches that trigger your ad, you
will rack up impressions without clicks, which can lower your clickthrough rate
and prevent your ad from appearing as often as it should
91. You are starting a new
campaign with the goals of achieving a positive ROI and extending to all
profitable traffic. How can the AdWords average daily budget setting help when
starting out?
·
It can help direct traffic to different landing
pages to discover which performs best
·
It can help aim for a desired average position
during testing
·
It can help limit your
costs and exposure while profitability is achieved
·
It can help limit exposure to only the
geographical areas you support
92. When optimizing your
campaign, you can get ideas for negative keyword and placement exclusions lists
through which AdWords tool?
·
List suggestor
·
Ad experiments
·
Placement performance report
·
Keyword aggregator
93. You are focused on reaching
viewers with video content, and are looking to pay only when a user views your
ad (CPV model). Which form of AdWords video advertising would be most
appropriate?
·
TrueView video formats
·
YouTube homepage ads
·
Click-to-Play video ad formats
·
CPM Video ad formats
94. How often does the AdWords
system run an auction to decide which ads to show on the Google search page
·
Ads are shown above the search results as well
as to the right of the search results
·
Ads are shown when users search on relevant
variations of keywords in the campaign
·
Ads are only shown when there is a higher
likelihood that users will click on them
·
Ads are shown as
frequently as possible until the budget is exhausted
95.
If you have set a maximum CPC bid of $1 for your ads, and if the next most
competitive bid is only $0.50 for the same ad position, what is the maximum CPC
you would need to pay to show your ad - assuming your ad is similar in all
other aspects?
·
1.01
·
0.5
·
0.51
·
1
96. All other things being
equal, if you've set a maximum CPC bid of $1.00 for your ads, and if the next
most competitive bid is $0.50 for the same ad position, what is the actual
amount you'd pay for that click?
·
1.01
·
0.5
·
0.51
·
1
97.
Which is a benefit of search advertising with Google AdWords?
·
Ability to pay for specific placement in top ad
positions
·
Extended reach to search partners
·
Better position in
natural search results
·
Ability to view competitors bids for keywords
98. An advertiser creates a new
search campaign with the goal of driving traffic to a new website. The
advertiser wants to spend very little time setting and managing individual
keyword bids. Which is the best bidding option for this advertiser?
·
Cost-per-thousand impressions (CPM)
·
Automatic cost-per-click
(CPC)
·
Manual cost-per-click (CPC)
·
Cost-per-Acquisition (CPA)
99. Amy, a new account manager
at Bobs agency, will be working with three specific accounts underneath a My
Client Center (MCC) account. Which is the best way for Bob to limit her access
to only those accounts?
·
Combine the campaigns from each account into a
single AdWords account. Grant Amy access to that single account so she can
manage all campaigns from one place.
·
Invite Amy as a
read-only user on the MCC level, so she can view reports for the accounts she
needs to see
·
Create a new MCC account linked to the original
MCC account, and then move the three accounts into that MCC. Grant Amy access
ot that sub-MCC only.
·
Set up a direct login emails to each of the
three accounts, so Amy will log in to each account individually without gaining
access to the other accounts linked to the MCC
100. Data shows the audience
for a client's running shoe store is women ages 35 to 50. How can you optimize
this client's Display Network campaign based on your research?
·
Use frequency capping to limit thenumber of
times men ages 40 to 65 see your client's ads
·
Increase cost-per-click (CPC) bids and
experiment with variations of ad text that includes running tips
·
Add demographic and age
targeting to show ads to people in this audience
·
Set up a remarketing list to show ads to women
who have previously visited your client's website
101. Data shows that the
audience for a client's running shoe store is women ages 35 to 50. How can you
optimize this client's Display Network campaign based on your research?
·
Use frequency capping to limit thenumber of
times men ages 40 to 65 see your client's ads
·
Increase cost-per-click (CPC) bids and
experiment with variations of ad text that includes running tips
·
Add demographic and age
targeting to show ads to people in this audience
·
Set up a remarketing list to show ads to women
who have previously visited your client's website
102. Your client wants to
increase the number of people visiting his website. When analyzing the data for
Search campaign, which metric do you most want to improve?
·
Clickthrough rate (CTR)
·
Converted clicks
·
Impressions
·
Conversion rate
103. When setting up a Search
Network campaign for a client, you want to maximize the number of clicks her
ads can get. Which bidding strategy should you use to achieve this goal?
·
Cost-per-thousand impressions (CPM)
·
Cost-per-acquisition (CPA)
·
Automatic cost-per-click
(CPC)
·
Manual cost-per-click (CPC)
104. When setting up a Search
Network campaign for a client, you want her ad to get as many clicks as
possible within her budget. Which bidding strategy should you use to achieve
this goal?
·
Cost-per-thousand impressions (CPM)
·
Cost-per-acquisition (CPA)
·
Maximize Clicks
·
Manual cost-per-click (CPC)
105. Your client wants to
improve her ad position. What would you recommend?
·
Improve the ad quality
and increase bid amount
·
Add more keywords and increase daily budget
·
Improve Quality Score and decrease bid amount
·
Make the ad headline longer and more descriptive
106. Which client would you
advise to advertise on the Google Search Network?
·
Jim, who wants to reach people on social
networks interested in poetry
·
Suzy, who wants to reach people browsing travel
websites about China
·
Bill, who wants to reach
people looking for plumbing services
·
Carol, who wants to reach people watching
YouTube videos
107. When reviewing the Search
terms report for one of your client's campaigns, you notice several terms that
aren't relevant to what they're advertising. How can you use this information
when refining the campaign's keywords?
·
Add the terms as exact match keywords
·
Add the terms as phrase match keywords
·
Add the terms as
negative keywords
·
Add the terms as keywords
108. An e-commerce client wants
her campaign to be more profitable. After calculating this client's total
profits from AdWords, what can you do to start maximizing results for profit?
·
Test different
cost-per-click (CPC) bids
·
Test only one version of your ad text
·
Lower the cost-per-click (CPC) bids and increase
the budget
·
Delete keywords that are generating t
109. Data for your client
shows that more estimated total conversions are coming from mobile devices
versus computers and tablets. How can you use this data to optimize your
client's bidding strategy?
·
page results
·
Set a mobile bid adjustment to increase bids for
searches on mobile devices
Set a mobile bid adjustment to decrease bids for searches on
computers and tablets
·
Use enhanced cost-per-click (ECPC) to increase
bids that are likely to result in conversions from mobile devices
·
Use target search page location to help get your
client's ads to the top of mobile search
110. Belinda's boutique
just started carrying 3 new designer labels. She wants to show an image ad
announcing the new collections to people who are browsing websites about
designer clothing. Which campaign is a good fit?
·
"Display Network
only - All features"
·
"Shopping"
·
"Search Network only - All features"
·
"Search Network only - Standard"
111. Which of these
metrics is especially important to clients who are running a branding campaign?
·
Clickthrough rate (CTR)
·
Average cost-per-click (avg. CPC)
·
Impressions
·
Phone call conversions
112. On the Google Display
Network, your ad is eligible to show on a webpage if your:
·
keywords match that webpage's content
·
ad text matches that
webpage's content
·
landing page matches
that webpage's content
·
website matches that
webpage's content
113. When reviewing your client's
Search Network campaign, you notice that the ads in one of the ad groups have a
low average position. Which flexible bid strategy should you use to help
improve the position of these ads?
·
Maximize clicks
·
Enhance cost-per-click (CPC)
·
Target return on ad spend (ROAS)
·
Target search page
location
114. Keyword Planner can help you
build a new Search Network campaign by:
·
organizing potential placements into ad groups
·
suggesting landing pages for your ads
·
multiplying keyword
lists together
·
creating new ads based on your keywords
115. Nadia manages a local gym and
is running an ad to drive more free trial memberships. What could she include
in her ad text?
·
A prominent headline like "TRIAL MEMBERSHIPS
AVAILABLE"
·
A call-to-action like "Visit our gym
now"
·
Add a promotion like "20% off fitness
classes"
·
Add a call-to-action
like "Sign up for a free trial"
116. If you want to direct people
to specific pages on your website from an ad, you can create an ad that uses:
·
sitelink extensions
·
previous visit extensions
·
callout extensions
·
location extensions
117. A standard AdWords text ad is
made up of:
·
A display URL and description text
·
a headline, image, and description text
·
a headline and description text
·
a headline, a display
URL, and description text
118.
Research for a client who owns used car dealerships shows that people who visit
his website also visit certain popular car blogs. Which targeting method would
you use to reach these people?
·
Remarketing
·
Keywords
·
Topics
·
Placements
119. An advertiser looking
to drive conversions is using manual cost-per-click (CPC) bidding. Which factor
should be most important for this advertiser when deciding keyword bids?
·
The profit dervied from a paid click
·
The bids of the next closest advertiser
·
The average profit per
conversion
·
The Quality Score of the keyword
120. Every time your ad is
eligible to show, AdWords calculates its Ad Rank using your bid amount,
components of Quality Score, and:
·
the daily budget you've
set
·
your historical conversion rate
·
the expected impact of extensions and other ad
formats
·
the search ranking of your website
121. Which is the best
bidding option for an advertiser who wants to drive more clicks from mobile
devices?
·
Mobile bid adjustments
·
Target return on ad spend (ROAS)
·
Target search page location flexible bidding
strategy
·
Cost-per-acquisition (CPA)
122. How can you see if
people are searching for your client's services during the early morning and
evening hours?
·
Monitor reach and frequency data
·
Run a keyword diagnosis
·
Segment performance
statistics by time
·
Run a search terms report
·
Dashboard that provides
summaries of statistics for all client accounts.
·
Ability to link multiple accounts with Google
Analytics.
·
Ability to edit campaign settings across
multiple accounts simultaneously.
