Creative-Certification

1.When A Feed Contains A Column Of Dynamic Clickthrough URLs, What Function Will A Hand-Coded Creative Use?

• Enabler.exit()
• Enabler.clickthrough()
• Enabler.exitOverride()
• Enabler.exitOnQuery()

2. Which Two Settings Determine Which Dynamic Content Is Selected By The Ad Server To Send To The Creative? (Select Two)

• Reporting dimensions in Studio
• Code within the creative
• Targeting rules in Studio
• Rotation options in Studio

3. Which Three Feed Types Can Be Used For Importing Data Into Dynamic Campaigns In Studio? (Select Three)

• Google Spreadsheets
• CSV
• XLS
• Google Merchant Center

4. When Should The Code From “Step 4: Generate Code” Be Called By A Hand-Coded Dynamic Creative?

• BEFORE the Enabler has been initialized and dynamic content is accessed
• AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
• BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed
• AFTER the Enabler has been initialized, and AFTER dynamic content is accessed

5. Which Three Components Are Available In Google Web Designer? (Select Three)

• Counters
• Tap Area
• Maps
• YouTube Video Player

6. Which Two Variables Can Be Used To Optimize The Rotation Of Dynamic Creatives? (Select Two)

• Designated weights
• Impression-to-view rate
• Click-through-conversion rate
• Click-through rate (CTR)

7. When Working On A Profile With A Ranked Combination Of Rules, What Feature Should Be Used At The Manage Rules Stage?

• Weighted rotation
• Prioritized rules
• Sequential rotation and prioritized rules
• Optimized rotation

8. In What Section Of Studio Are Creative Images And Videos Stored?

• Admin
• Creative
• Dynamic Content
• Assets

9. Which Two Campaign Manager Attributes Can Be Used As Filters In A Dynamic Feed? (Select Two)

• Canonical geolocation
• Floodlight ID
• Placement ID
• Site ID

10. What Field Type Is Used For Data Pass Targeting In A Dynamic Profile?

• Display & Video 360 Line Item Id
• Remarketing Value
• Custom value
• Campaign Manager Site ID

11. Which Two Targeting Types Are Supported In Studio For Dynamic Creatives? (Select Two)

• Language targeting
• Audience targeting
• Geo-targeting
• Device targeting

12. In What Product Are Dynamic Targeting Keys Created?

• Campaign Manager
• Studio
• Search Ads 360
• Display & Video 360

13. When Using Creative Dimension Filtering, What Steps Must Be Taken To Generate Dynamic Previews Correctly?

• Enter the creative sizes as comma-separated values, select the corresponding creative sizes, and click “Apply”
• Enter the creative size and click “Apply”
• Enter one creative size, select the creative for that size, and click “Apply”
• Select all creative sizes and click “Apply”

14. Which Types Of Assets Can Be Used In Studio? (Select Two)

• .png
• .jpg
• .eps
• .tiff

15. What Are Three Benefits Of Using An Existing Google Merchant Center Feed For Dynamic Creatives In Studio? (Select Three)

• Built-in abilty to use Google’s recommendation engine
• Updates to the Google Merchant Center feed are automatically synced in Studio
• Ability to apply additional filtering logic to the Google Merchant Center feed
• No row limit for the Google Merchant Center feed

16. What Dynamic Strategy Allows Flight Scheduling Of Dynamic Creatives?

• Start and end date scheduling
• Weighted rotation
• Campaign Manager Placement ID
• Dynamic targeting keys

17. To Build An Expanding Creative, Which Three Panels Must Be Included In The HTML? (Select Three)

• Collapsed
• Expanded
• Auto-expand
• Main

18. What Feature Allows Users To Create A Dynamic Field Without Needing To Upload A Feed?

• Profile field
• Constant matching
• Feed scheduling
• Filter by feed row ID

19. In The Dynamic Workflow After Managing The Data And Rules, What Is The Next Step To Set Up A Dynamic Creative?

• Publish the creative to Campaign Manager
• Generate the code
• Set up the reporting dimensions
• Review the preview sheet

20. How Many Studio Profiles Can A Dynamic Creative Be Linked To?

• 1
• 2
• 3
• Unlimited

21. Where Is The Dynamic Path For An Asset Found?

• In the Details section of the selected asset
• In the Account Summary page
• In the General Info section
• In the Creatives section

22. How Can A Studio Profile Be Edited Without Impacting The Live Campaign?

• Edit the feed
• Create a draft version of the profile
• Create a new profile using the existing feed
• Retransform the feed

23. What Are Three Benefits Of Filtering By Creative Dimensions? (Select Three)

• Easier to remove and add creative sizes in the feed
• Lets dynamic campaigns scale as more creative sizes are added
• Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
• Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

24. What Does Optimization Prioritize When Used For Dynamic Creatives?

• The best performing rows in the feed
• The best performing creative in Campaign Manager
• The best performing columns in the feed
• The best performing placement in Campaign Manager

25. Which Two Columns Are Required In A Feed? (Select Two)

• Unique ID
• Clickthrough URL
• Reporting label
• Headline text

26. What’s The Most Efficient Way To Target One Headline To 10 Different Audience IDs In A Feed?

• Add 10 rows and 10 columns with an audience ID in each row and column
• Add 10 comma-separated audience IDs into one cell
• Add 10 columns with a different audience ID in each column
• Add 10 rows with a different audience ID in each row

27. To Create A Dynamic Profile, What Steps Must Be Taken In The Dynamic Content Section?

• Under the advertiser, click “New Profile,” update the name then click “Create”
• Add the dynamic Enabler code from the Generate Code section to the creative
• Go to Studio Campaign, upload a dynamic creative, and click “Save”
• Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”

28. To Preview A Creative On A Blank Page, What Option Should Be Selected From The Dropdown?

• Custom URL
• Sample website
• On screen
• Blank page

29. What Are Two Creative Elements That Can Be Dynamic? (Select Two)

• Text
• Clickthrough URLs
• Ad border
• Creative type

30. What Steps Should Be Taken Under Manage Data To Upload A New Feed To The Studio Profile?

• Select an existing source and update the content with the new feed
• Select New Feed and then click “Start import”
• Select “New profile field” and enter a name in the text field
• Select New Content, then Content source, and click “Start import”

31. What User Access Level Allows Read And Write Access To Create Or Edit A Dynamic Profile And Feed?

• Dynamic Content User
• Content Reader
• Content Writer
• Content Owner

32. What Is The Asset Library File Size Limit Per Upload For Video Files?

• 60MB
• 80MB
• 50MB
• 100MB

33. Which Two Methods Can Be Used To Connect Dynamic Data To An Element In The Creative? (Select Two)

• Custom JavaScript
• Binding in Google Web Designer
• Binding in Campaign Manager
• Custom Floodlight variables

34. When A User Generates A Dynamic Preview And Receives The Error “Can’t Show A Preview Because You Haven’t Set A Default Creative Or Your Applied Filters Don’t Match Any Feed Rows,” What First Step Should Be Taken To Troubleshoot The Error?

• Retransform the feed
• Check if the correct feed filtering parameters were applied in the preview panel
• Confirm the feed is complete with no warnings
• Re-upload the feed

35. Which Two Methods Can Be Used To Build Dynamic Creatives For Studio? (Select Two)

• Adobe Edge Animate
• Google Web Designer
• Hand-coded HTML + JavaScript
• Libraries such as jQuery or CreateJS

36. What Step Must Be Taken Before Initiating A Fullscreen Expansion?

• Establish a connection to your dynamic feed
• Add a polite loader
• Check that the Enabler has been initialized
• Determine the size of the screen

37. Which Three Creative Types Are Allowed When Using VPAID Creatives? (Select Three)

• Interstitial
• Full-screen expanding
• Banner
• HTML5 non-linear

38. When Should The Dynamic Creative Be Uploaded To Studio?

• AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
• AFTER creating the feed and publishing the Studio profile
• AFTER creating the feed and Studio profile, but BEFORE publishing the profile
• AFTER creating the feed, but BEFORE creating and publishing the Studio profile

39. What Do “Counters” Measure In Studio?

• Number of users that did not interact with a creative
• Elapsed time interacting with a creative element
• Number of times an action is taken within a creative
• Length of time a video creative is played

40. To Target Multiple Campaign Manager IDs Within One Cell Of A Feed, What Character Is Used To Separate IDs?

• Comma (“,”)
• Pipe (“|”)
• Semi-colon (“;”)
• Percent sign (“%”)

41. Which Three Elements Are Required For A Dynamic Creative? (Select Three)

• Asset Library
• Studio creative
• Studio profile
• Dynamic content

42. When An Asset Is Selected In The Asset Library, Which Three Attributes Appear In The Asset Details Section? (Select Three)

• Creatives that use the asset
• A preview of the individual asset
• Asset dimensions
• Dynamic path

43. What Values Are Included In The Targeting Column Of A Remarketing Feed?

• Third-party cookie values
• Floodlight custom variable (“u-var”) values
• The advertiser’s cookie values
• Floodlight audience list IDs

44. In What Section Of Studio Can Users Create And Manage Dynamic Profiles?

• Creative
• Dynamic Content
• Assets
• Admin

45. What Action Occurs When Assets Are Uploaded To The Creative Section?

• Creatives are delivered to Campaign Manager for trafficking
• Assets are automatically resized
• Assets are shared across all advertisers in the Studio account
• Assets are copied to the Asset Library

46. What Type Of Creative Appears Within A Set Of Borders And Doesn’t Expand Or Cover A Website’s Content?

• Floating creative
• Expandable creative
• Interstitial creative
• Banner creative

47. Which Three Rotation Settings Are Available In Studio? (Select Three)

• Optimized
• Random
• Sequential
• Weighted

48. In What Section Of Studio Can Users Upload And Manage Ad Files?

• Dynamic Content
• Admin
• Creative
• Assets

49. How Can A Dynamic Preview Sheet Be Removed From A Studio Profile?

• Delete the preview sheet
• Open the preview sheet and click “Undo”
• Archive the preview sheet
• Edit permissions to the preview sheet

50. Which Two Types Of Creatives Either Float Above A Webpage Or Fill An Entire Mobile Screen? (Select Two)

• Interstitial creative
• Floating creative
• Expandable creative
• Banner creative

51. The HTML5 Enabler Should Be Added To Which Tag In A Creative’s HTML File?

• <script>
• <div>
• <head>
• <body>

52. Which Two Data Types Are NOT Supported As Dynamic Elements? (Select Two)

• HTML5 animations
• Text
• Decimal numbers
• Numerical fractions

53. What Profile Setting Allows Studio To Match More Than One Row On Impression?

• Dependent selection
• Profile field
• Auto-filter
• Quantity

54. Where Are Dynamic Profiles Located?

• In the Creatives tab when viewing a dynamic creative
• In Advertisers under Advertiser association
• In the Dynamic Content tab next to advertiser name
• In the Assets tab under Account Details

55. Which Two Preview Types Can Be Used To Generate A Dynamic Preview? (Select Two)

• Filter by feed element name
• Filter by dynamic criteria
• Filter by reporting label
• Filter by row ID

56. What Dynamic Strategy Uses A Naming Convention To Replace Numeric Campaign Manager IDs?

• Data pass
• Display & Video 360 line item filtering
• Remarketing
• Dynamic targeting keys

57. What Method For Using Custom Fonts Is NOT Supported For Dynamic Text?

• Any fonts uploaded with a creative in Studio
• Fonts added to Asset Library and linked to a creative in Studio
• Fonts stored on a File Transfer Protocol (FTP)
• Fonts loaded from Google Fonts

58. When You Have Multliple Images To Support Different Creative Sizes Within A Single Profile, What Action Should Be Taken?

• Upload the images to Asset Library to generate the different creative sizes
• Create one feed per ad size
• Use a single image and Studio will resize automatically
• Create one feed and filter by creative dimensions

59. What Is The Minimum Number Of Exits Required For A Creative?

• 3
• 1
• 2
• 0

60. Echo Remarketing Uses Dynamic Content From What Source?

• The creative code
• A feed
• Custom Floodlight variables
• Dynamic rules

61. What Is The Asset Library File Size Limit Per Upload For Non-Video Files?

• 20MB
• 5MB
• 15MB
• 10MB

62. What Tool Makes It Possible To Preview A Creative On A Mobile Device That’s Linked To A Studio Account?

• QA Helper extension
• Creative Preview app
• IAB VAST tag tool
• Google Web Designer

63. What Is The Proper Format For Geo-Targeting A Location In A Feed?

• Los Angeles,United States
• Los Angeles,United States,California
• Los Angeles,California
• Los Angeles,California,United States

64. What Feature Can Be Used To Target Multiple Columns In A Feed One At A Time?

• Trafficking rules
• Prioritized rules
• Feed priority
• Rotation priority

65. What Are Two Benefits Of Using Dynamic Creatives In Studio? (Select Two)

• Ability to test different ad formats within one creative
• Ability to test different sizes within one creative
• Ability to test different content within one creative
• Ability to build and traffic only one creative per ad size

66. In What Section Of Studio Is User Access Managed?

• Dynamic Content
• Assets
• Creative
• Admin

67. What Is The Method Most Often Used To Define The Dynamic Content For A Creative?

• External API
• Code within the creative
• Spreadsheet
• Campaign Manager

68. Which Two Options Must Be True To Use Open Optimization? (Select Two)

• In “Step 3: Manage Rules” rotation must be set to “Optimized”
• More than one row in the feed must be eligible to serve
• The dynamic feed must include a row with “optimize” in the cell
• Only one row in the feed must be eligible to be served

69. Which Two Video Formats Can Be Built As Rich Media In Studio? (Select Two)

• YouTube TrueView
• Video Ad Serving Template (VAST)
• In-banner video MPU
• Video Player-Ad Interface Definition (VPAID)

70. Which Two Capabilities Are Possible With Dynamic Preview Sheets? (Select Two)

• External sharing to stakeholders without Studio access
• Editing within the preview sheet
• Bulk dynamic previews via .csv import
• Ability to download and share as a PDF file