Google-Digital-Garage-Quiz

1. The Increased Use Of The Internet Presents A Lot Of Potential For Which Types Of Businesses?

• All businesses
• Small business owners
• International businesses
• Local businesses

2. Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?

• Sending flyers with your web address to customers
• Creating a business listing in online local directories
• Increasing print and billboard advertising
• Building a team of digital advertising experts

3. Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?

• Getting a free ‘taster’ of one of your products when they sign up to receive emails
• Listening to an audio file that auto plays whenever someone visits your site
• Browsing your product pages and reviewing the Frequently Asked Questions page
• Reading the terms and conditions for your products on your site

4. What Is A Key Benefit Of Having An Online Presence For A Business?

• The ability to sell products directly to customers through social media
• Being visible when people search for a business like yours
• Sending users emails to update them on new products
• Being able to offer new customers promotional discounts

5. Which Tool Helps You Measure The Success Of Your Website?

• Keyword Planner
• Ad Gallery
• Analytics
• Ad Preview Tool

6. Which Of The Following Statements Is True When It Comes To Taking A Business Online?

• Stick to what you are doing and don’t make changes
• The same content works across online and offline platforms
• Use analytics to make informed decisions
• Use analytics to track your customers across the Internet

7. Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?

• E-commerce
• Display advertising
• Search engine marketing
• Pay per click

8. Which Of The Following Statements Is True When Marketing Your Business Online?

• You need a website to show up in search results
• You’ll reach a similar client base to the one you have in the real world
• Social media is a great way to engage your audience
• You’ll be seen by the same volume of customers whether you use search advertising or not

9. Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?

• Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
• Building a new website requires a large budget
• Mobile apps enable your customers to purchase your products without being on your website
• All businesses must have a website to sell products

10. What Is A Web Server?

• The customer service representative you can call when you have questions about your website
• The answer you get when you search a term on the web
• A computer connected to the Internet with software that allows it to host all the components of your website
• The device that determines the speed of your mobile connection

11. Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.

• Hyperlink
• Return link
• Menu bar
• Breadcrumb

12. Which Of The Following Is Something You’ll Probably Want To Exclude From Your Website?

• Prices
• A lot of deep scientific information and detailed statistics
• Special offers
• Certifications to show you’re qualified to provide a service

13. Which Of The Following Is An Example Of A ‘Call To Action’ On A Website?

• A list of phone numbers customers can use to get in contact with you
• A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
• An icon button that takes the customer to your social media accounts
• A hotline phone number that helps users complete their purchases

14. What Should You Consider When Developing Your Website Content?

• What your customers are looking for
• Your latest promotions and discounts
• Your brand values
• Whether the content will go viral or not

15. What Is The First Step In Creating An Online Business Strategy?

• Identifying business goals
• Understanding what the competition is doing
• Knowing the market
• Aligning goals to the strategy

16. What Is The Purpose Of The ‘See, Think, Do, Care’ Framework?

• To help determine a marketing strategy
• To help a business understand the customer journey online
• To help a business reach a global audience
• To give insight into specific customer groups

17. Why Is Optimising Customer Touchpoints Online Beneficial For Businesses?

• It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
• It gives businesses the opportunity to save money on online advertising
• It provides customers with value every time they come into contact with a brand, helping build trust
• It gives businesses an opportunity to collect more data from potential customers

18. Once You’ve Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-Term Online Strategy?

• Incorporate it within marketing materials across all channels to help raise customer awareness
• Create an email campaign letting your customers know why you are unique
• Film a video explaining your unique selling point and send it to employees
• Create a press release and distribute it through your channels

19. What Type Of Information Can KPIs Provide?

• Audience segmentation
• Long-term projections
• Financial viability
• Board decisions

20. Why Are Search Engines A Great Place For A Business To Be Found?

• People pay to use search engines, so there is a wealthy customer base there
• People who search are actively looking for information, products or services
• Search engines are a big trend these days
• Search engines guarantee new customers

21. What Technology Do Search Engines Use To ‘Crawl’ Websites?

• Androids
• Interns
• Bots
• Automatons

22. Which Of The Following Can Help A Search Engine Understand What Your Page Is About?

• The date it was published
• The number of images used
• The title tag
• The total number of words

23. Fill In The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.

• Organic search results
• The search results page
• Business directories
• Display advertising networks

24. Which Of These Is An Important Factor In The Paid Search Auction System?

• How famous your brand name is
• How cool your logo is
• How relevant your ads are
• How long your business has been around

25. Which Of These Can Google Search Console Help You To Do?

• It helps you increase your social media following
• It helps you optimise your Google My Business listing
• It helps you understand which keywords people are searching for on Google
• It helps you run A/B tests on your home page

26. Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?

• Colour scheme
• Recycled content
• Site popularity
• Inspiring business name

27. What Should Be The First Step Of A Structured SEO Plan?

• Identifying your ad budget
• Buying an analytics software
• Keyword research
• Setting up your presence on social media sites

28. When It Comes To Search Ads, Which Of The Following Could Dictate How An Ad Will Perform Against A Competitor?

• Social media following
• Bid value
• Domain authority
• Average number of visitors to the company’s website

29. Fill In The Blank: Short Strings Of Specific Keywords With Low Search Volume Are Called ___________.

• Long-hair keywords
• Long-tail keywords
• High-relevance keywords
• Top-tail keywords

30. Which Of The Following Would Be An Ideal Goal For An SEO Plan?

• Increasing social media likes and follows
• Increasing how many relevant people visit your website
• Showing your website to as many people as possible
• Being in first place in SERP for any keyword

31. Which Of The Following Page Titles Would Be Most Suitable For A Website Page Describing A Store’s Return Policy?

• How to Send Stuff Back
• [Company Name’s] Return Policy
• Return Policy
• Company Policies

32. Which Of The Following Is A Good Way To Get Other Websites To Link To Your Site?

• Keep linking to them until they link to you
• Building relationships with similar sites
• Send them emails until they link to you

33. When Expanding A Business Internationally, Which Of The Following Is Most Important To Provide On Your Website?

• Products and delivery details in the correct currency
• Time and dates written in the local format
• Exchange rate information
• Free giveaways for local customers

34. Search Engine Marketing Can Also Be Called What?

• Pay-per-click advertising
• Organic advertising
• Search box marketing
• One-click advertising

35. In An SEM Auction, Your Quality Score Is Based On Which Aspect Of Your Ad?

• Bid
• Relevance
• Wit
• Length

36. Fill In The Blank: It’s Possible To Determine How Well A/An ___________ Will Perform Without Bidding On It.

• Auction
• Website
• Keyword
• Advert

37. What Should Your Search Ad Have In Order To Promote More Clicks?

• A call to action
• A catchy headline
• A close-up photo
• A social media link

38. Which Of The Following Is A Benefit Of Using Relevant Ads And Landing Pages?

• Increased cost for ad placements
• Higher ad positions on the search results page
• Higher cost per clicks on your ads
• Ads that will ensure more purchases

39. When It Comes To Search Ads, Which Description Best Describes ‘Negative Keywords’?

• Keywords with no association to your site
• Keywords with a poor search volume
• Keywords that are excluded from a campaign
• Keywords that are typed incorrectly

40. Fill In The Blank: If You Use __________ Keywords When Building Your Search Ads, Minor Variations, Like Plurals, Can Still Trigger The Ad.

• Exact Match
• Random Match
• Direct match
• Close match

41. What Can Conversion Tracking In Search Help You Measure?

• How many transactions are completed on your site overall
• How many people click on your SEM ad and end up browsing your site
• How many people visiting your site from a search ad end up completing a purchase
• How many customers your ad has converted into brand ambassadors

42. How Can You Improve A Business’s Visibility To People Located Near You Geographically?

• Translate your website into at least two more languages
• Offer free phone support during business hours
• Make sure your phone number, address and business hours are easy to find
• Ensure you have good analytics on your website

43. Which Of The Following Is An Example Of A Local Search?

• “bike shop near me”
• “bike shop in UK”
• “local bicycle shop”
• “bike shops”

44. Which Of The Following Is A Benefit Of Registering Your Business In Online Local Listings?

• Discounted pricing on your search advertising campaigns
• Increased likelihood of being discovered through search engines
• More mentions on social media platforms
• Guaranteed sales to local customers

45. Which Three Pieces Of Information Are Essential To Include First In Your Local Directory Listing?

• Business address, website, telephone numbers
• Business name, business address, telephone numbers
• Website, telephone numbers, email address
• Business name, email address, website

46. Which Of The Following Factors Help Search Engines Determine If Your Business Is Local?

• Location details on the website, quality content and how mobile friendly the website is
• Location details on the website, list of shops local to you and a contact form
• Quality content, list of local suppliers and location details
• Location GPS tags on photos, quality content and how mobile friendly the website is

47. When Looking To Attract A Local Audience, Why It Is Important To Optimise Your Website And Content For Mobile Users?

• Because local users tend to use their mobile devices when they’re out of the house
• Because mobiles will replace desktop computers
• Because all online users browse on mobile devices these days
• Because marketing for mobile is more cost effective

48. Which Of The Following Can Help You Gain Visibility In Search Engines?

• Adding relevant content that highlights the location of your business
• Including your address on your Twitter account
• Optimising your site for desktop devices only
• Adding a list of shops local to you on your website

49. Which Of The Following Can Businesses Achieve By Using Social Media?

• Attract new audiences
• Build a good reputation with customers
• Meet sales goals
• Increase traffic to their website

50. Fill In The Blank: Businesses Should Focus On Social Media Platforms With _______.

• The biggest reputation
• The most expected engagement
• A relevant audience
• The most users

51. Which Of The Following Is An Example Of A Social Media Goal?

• Acquire genuine reviews on products
• Drive more traffic to your store
• Develop one-way communication with customers
• Mimic your competition’s approach

52. Which Details Should You Look To Include On A Business Profile Page On Social Media?

• Details about the CEO
• Link to a local listing site you’re on
• Description of the business
• Cost of products and services

53. A Robust Social Media Plan Includes Which Of The Following?

• A list of content that mimics competitor content
• All of your online business goals
• A long-term schedule identifying when to post content
• A list of friends who can post on the accounts

54. What Is The Best Way To Put Your Social Content In Front Of People Who Don’t Already Follow You?

• Increase your email marketing campaigns
• Ask people to share your content to their networks
• Use paid promotion to reach new audiences
• Put links to your social on your website

55. What Can Social Media Analytics Tools Help You Measure When Assessing Campaign Results?

• Whether the campaign was more successful than your competitors
• Whether the visitors liked the social campaigns or not
• Whether a visitor called the store after seeing a social post
• Whether the visitor clicked on a paid ad or organic listing

56. Which Of The Following Is A Pitfall When Using Social Media For Business?

• 2-way conversation with customers
• Not being present on every social media platform
• Not having the resources to respond to comments and questions in a timely manner
• Spending too much time reviewing social media analytics

57. When Looking To Ensure Your Website Is Easily Accessible By Mobile Users, What Should You Focus On Doing First?

• Redesign your website colour scheme
• Optimise your site
• Create a mobile app
• Shorten your website content

58. What Does Responsive Design Mean?

• Your visitors can manually adjust the size of your website
• Your website will adapt to suit whichever device it is being viewed on
• Your customers can provide feedback on the design of your site
• Your website will respond to clicks faster

59. When It Comes To Optimising Your Website’s SEO For Mobile Users, Which Of The Following Is A Crucial Factor To Keep In Mind?

• Short content and fewer images
• Performance and usability
• Usability and short content
• Less video content

60. What Can A Business Use To Send Messages To Users Who Have Already Downloaded Their App?

• Text messages
• Pull notifications
• Push notifications
• Email notifications

61. When Considering How Mobile Users Will Search For Your Business, Which Types Of Keywords Should You Focus On?

• Long tail keywords
• Shorter keywords and phrases
• Longer keywords and phrases
• Exact match keywords

62. Before Running Search Ads, You Should Make Sure Your Site Is Mobile-Friendly. Which Scenario Best Describes A Mobile-Friendly Experience For A Customer?

• The business has a mobile app instead of a website
• The site include business phone numbers
• The site works on different mobile devices
• The site does not include any videos so it loads quickly

63. Which Of The Following Can Be Used To Target An Audience When Using Some Social Media Ads?

• People’s names
• People’s address
• People’s relationship status
• People’s pet names

64. When Making Video Content For Your Display Ads, What Is Most Important To Ensure?

• Videos are entertaining, long and include a CTA
• Videos are relevant, short and include a CTA
• Videos are relevant, long and include a URL
• Videos are short, informative and include a phone number

65. Which Of The Following Is An Accurate Definition Of What A Content Marketing Campaign Involves?

• Creating and posting content ad-hoc when you have the time
• The creation of time-sensitive content that can be published through various channels
• The creation and promotion of online materials with the goal of increasing interest in a product or service
• Regularly emailing customers with news about a business’s products or services

66. What Does The Following Definition Describe? ‘The Division Of An Audience Into Groups Of Who They Are And What They Like, With A Goal Of Identifying A Group Most Interested In Your Product/Service.’

• Marketing channels
• Demographics
• Audience segmentation
• Group dynamics

67. Fill In The Blank: When Describing The Purpose Of Content, What Is Missing? ‘To Entertain, To Inspire, To _______ And To Convince’.

• Humour
• Please
• Educate
• Surprise

68. Which Of The Following Best Describes Why Approaches To Writing Need To Be Adapted For Online Content?

• Online readers have a reduced attention span, due to being flooded with information
• Certain blogging platforms have a limit on the word count you can publish
• Online readers only like to engage with long-form pieces of content
• Online audiences are typically younger, so the language used needs to reflect this

69. What Are ‘Highlighting Key Dates’ And ‘Considering Multiple Channels’ Best Practices Of?

• Creating a content calendar
• Designing illustrations to support content
• Segmenting your audience
• Identifying social media influencers

70. Which Of The Following Metrics Could Help You Understand Which Blog Post Is Resonating The Most With Your Audience?

• Session duration
• Page views
• Referral traffic
• Unique page views

71. Which Of The Following Will You Need To Start An Email Marketing Programme?

• A collection of email templates
• A ‘Contact Us’ form
• A way to collect people’s email addresses
• A set budget

72. Which Of The Following Is A Common Feature Of Email Marketing Platforms?

• Personalised, custom templates
• A free list of email addresses you can target
• A feature allowing users to unsubscribe from your emails
• Automation of your search ad campaigns

73. Which Of These Is A Good Practice To Keep In Mind When Sending Emails To Your Contacts?

• Run an A/B test on your subject line to determine which one works best
• Send the same generic and simple message to your entire contact database
• Include enough content in the email so there is no need for them to click away to read further elsewhere
• Only include a call-to-action on the landing page you’re linking to in the email

74. If The Open Rate Of Your Emails Seems Low, Which Of The Following Could Help You Fix That?

• Redesign your website
• Change the colour of the buttons inside your email
• Adjust the subject line of your email
• Send your emails to more contacts

75. Which Of The Following Statements Is True When It Comes To Running Email Campaigns For A Business?

• There’s no need to use sponsored ads within your email marketing
• There’s no need for analytics when it comes to email marketing
• You need to include personal contact details
• You can use any imagery, despite copyright

76. If You Own A Film Blog, Which Type Of Customer Can You Expect To Reach With Display Advertising?

• People who use ad-blockers and are interested in your subject
• People who haven’t read your blog before but are interested in your subject
• Only people who have read your blog previously
• Only people interested in films and movies

77. Fill In The Blank: The Ads On Search Engines Are Usually Made Up Of ________.

• Audio
• Video
• Text
• Images

78. When Using Search Engine Marketing, Where Can Your Ads Appear?

• Only on search engines
• Only on websites
• On search engines and websites
• On websites and social media

79. When Setting Up Display Advertising Campaigns, Who Can You Target?

• People with specific names
• People who speak different languages
• People who already own specific products
• People with a specific address

80. In What Way Can Display Advertising Be Effective?

• It guarantees more visitors to your site
• It guarantees increased sales
• It drives traffic to your website
• It improves your ranking in search engines

81. Which Of The Following Is An Example Of The Type Of Data That Advertising Networks Automatically Collect And Share With Businesses?

• The number of sales you make from the ad
• The cost of each ad you publish
• The cost of creating the ad
• A prediction of sales you can make from your ad

82. Which Of The Following Is True When Purchasing Ad Placements On An Advertising Network?

• You always need to contact the owner of the website to buy ads on their page
• The network provides data on the click-through-rate
• The network provides names of the people who click your ad
• The network will continue to show your ad for 7 days once your budget has expired

83. If A Person Adds A Product To A Shopping Cart But Then Leaves The Website – Which Of The Following Tactics Is Most Likely To Encourage That Person To Return And Purchase The Product?

• Retargeting with a display ad encouraging newsletter sign-up
• Redesigning your website
• Retargeting with a display ad that has a discount coupon
• Creating a Facebook page for your business

84. What Is The First Step Of Display Retargeting?

• Sourcing keywords
• Defining your audience
• Writing content
• Setting a call to action

85. When Incorporating Videos Into A Digital Strategy, Which Of The Following Tactics Provides Value To Customers?

• Setting up live streams of the business’s physical shop on their website
• Publishing a how-to video on their website
• Producing sale campaign videos
• Sharing personal vlogs

86. What Can Using Video As Part Of Your Online Presence Help You Create?

• Content that will go viral
• A channel to engage with customers
• A variety of different brand perceptions
• An online following and fanbase

87. Fill In The Blank: As A Small Business, Creating Videos To Showcase Your Business Or Product Requires Only ______.

• An agency, professional crew and equipment
• Creativity, lots of experience and a large budget
• Creativity, planning and any budget
• Creativity, planning and high-quality equipment

88. Using Videos In Email Marketing And Social Media Is An Effective Way To Do What?

• Increase word of mouth referrals
• Engage and grow your audience
• Guarantee sales of your product or service
• Lower the cost of developing content

89. How Can You Take Advantage Of Video For Your Product/Services Without Actually Making A Video?

• This isn’t possible
• Advertise on other people’s videos
• Use images with a call to action instead
• Share other people’s videos

90. When Looking At Your Video Analytics, You Discover People Are Only Watching The First Few Seconds Of Your Video. What Should You Do?

• Consider removing the video from the platform
• Consider re-shooting your video based on comments
• Consider updating your preview images, video titles or descriptions
• Consider asking people to watch the whole video in the description

91. Fill In The Blank: Website Analytics Can Tell You _____________.

• What time of day your website gets the most traffic
• How many mentions or likes you get on social media
• How well your competitor’s ad campaigns are doing
• The email addresses of visitors to your landing pages

92. Analytics Can Give You Immediate Valuable Information About Which Type Of Customers?

• Previous and current customers
• Current and future customers
• Previous and future customers
• Offline and online customers

93. If Your Key Business Goal Is To Get People To Book Rooms At Your Guesthouse, What Data Are You Most Likely To Be Interested In?

• How long people spend on your ‘How To Find Us’ page
• Which day of the week is most popular for bookings
• How many people visiting your site book a room with you
• Whether your funny Tweet goes viral

94. Most Web Analytics Tools Can Tell You What Information About The User?

• Their contact details, their behaviour and their operating system
• Their location, type of device they’re using and pages visited
• Their location, type of device they’re using and contact details
• Their interests, when they delete their browser cookies and their location

95. Fill In The Blank: If An Ad Is Not Performing Well, One Effective Tactic Is To _____________.

• Try a different search engine
• Tweak the ad’s copy and analyse the results
• Hire a professional ad agency
• Delete the ad and try again

96. Which Section Of Google Analytics Can Tell You Whether Visitors Have Found Your Website Via Social Media?

• Site search
• Acquisition
• Behaviour
• Search Console

97. Which Type Of Data Relates To A Metric That Can Be Represented With A Number?

• Quantitative
• Qualitative
• Holistic
• Customer

98. What Makes The Data Cycle Useful?

• It helps you make the most of the data collected from marketing activities
• It helps you evaluate your competition
• It provides information about what users like about your website
• It presents collected data in a visually appealing way

99. Fill In The Blank: Actionable Insights Can Be Described As Explaining The ______ Of An Online Marketing Campaign.

• ‘Why’
• ‘How’
• ‘When’
• ‘Who’

100. Which Of The Following Is A Benefit Of Using Spreadsheets?

• Vast quantities of data can be stored, sorted and analysed quickly
• Data can only be accessed when all users are online
• Valuable customer and market insights can be delivered quickly
• Spreadsheets are the only way to collect data and extrapolate results

101. If You Needed To Showcase Which Parts Of A Website Are Being Clicked On The Most, Which Presentation Type Should You Consider?

• Bar chart
• Pie chart
• Heat map
• Table

102. What Would Be Beneficial To Include On A Product Description Page?

• Previous versions of the product
• Links to other suppliers
• Reviews of the product
• Price comparisons

103. Which Of The Following Is An Advantage Of E-Commerce?

• More relaxed checkout procedure
• Low operational costs
• Minimal interaction required with the customer
• Segmentation of audiences

104. To An Owner Or Administrator, What Is A Functional Benefit Of Having An Online Store?

• It collects the addresses of your online store visitors
• It provides a backend system with order management
• It provides a quicker checkout process than a physical store
• It allows you to feature more sales and discounts than a physical store

105. What Is The Name Of The Process That Describes What Happens When A Customer Is Taken To A Separate Site To Complete A Transaction Before Being Sent Back To The Original Site Again?

• Second-party payment processing
• Third-party payment processing
• External payment processing
• Internal payment processing

106. Which Of The Following Is A Sign That Customers Are Having Trouble Using A Particular Device To Make Purchases?

• Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
• A specific product is not selling much compared to your other products
• You get a lot of questions about your return policy
• People are having trouble using a promo code for a current sale

107. What Is An Example Of Product Merchandising?

• Running an ad for your products
• Adding a way for customers to filter your products
• Displaying very specific, featured products on your home page
• Cross-selling products in the checkout process

108. Which Of The Following Statements Is True When Describing How Retargeting Ads Work?

• Retargeting ads are visible to people who haven’t been on your website yet
• Once a user visits your site, the code drops an anonymous browser cookie
• Once your customer purchases, you can not turn off the retargeting ad
• Retargeting will always drive customers to your site

109. What Is The Best Way To Translate The Content On Your Website For A New Market?

• Google translate
• Native speakers
• Translation software
• Language guide

110. Before Starting To Promote Products To Other Countries Online, What Could You Use To Gauge Demand For Your Product In That Specific Market?

• Translation software
• Keyword planning tools
• Interviews with people from that country
• A range of search ads in different countries

111. When Adapting Your Website For Customers Who Speak A Different Language, What Should You Do?

• Have a ‘translate’ button that pulls a translation from an external provider
• Translate your content with consideration to particular words and phrases
• Translate your content directly, word for word
• Localise the name of the business owners

112. Which Of The Following Is Primarily Meant To Target New Customers Online?

• Email marketing
• Print advertising
• Search advertising
• Retargeting advertising

113. What Should A Business Do First, When Considering Going Into A New Market?

• Hire an agency to translate its website into the local language
• Open a new office in the capital city
• Determine its ability to deliver products and review all tax and legal information
• Invest in major ad campaigns to raise brand awareness

114. When Selling To People In Different Countries, What Payment Form Should You Consider Using If You Aren’t Already?

• Debit cards
• Credit cards
• Paypal or Worldpay
• Bank transfers

115. Which Of The Following Options Is Important To Research When Planning To Expand Delivery Of Products And Services To Customers Across The Globe?

• What times of the day international shoppers are online
• The legal and tax considerations in that market
• Which social channels are popular in that market
• Which couriers offer the cheapest services for global shipping