SEMrush SEO Fundamentals Certification

1. What Is The Approximate Number Of Google’s Ranking Factors?

• Over 1000
• Over 20
• Over 100
• Over 2000
• Over 200

2. What Does PLA Stand For?

• Priority Listing Ad
• Product Listing Ad
• Paid Listing Ad

3. What Is The Name Of The URL Element That Is Present On Every Page Except The Homepage?

• Subdomain
• Slug
• TLD
• Protocol

4. To Ensure The Highest Google Rankings, It Will Be Enough To Focus Your Efforts On Just Several Main Ranking Factors.

• False
• True

5. What Is Sitemap.Xml?

• A site map intended for users, similar to a table of contents
• A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
• A file with a list of a website’s URLs to be indexed

6. What’s The Difference Between A 301 And A 302 Redirect?

• 301 is used for a temporary page redirection, 302 for a permanent redirection
• 301 is used for a page redirection block, 302 for a permanent redirection
• 301 is used for a permanent page redirection, 302 for a temporary redirection
• 301 is used for a temporary page redirection, 302 for a redirection block

7. Microdata Markup Is An Automatic Method In Which Javascript Adds Schema Annotation Into The The Head Of The Page.

• True
• False

8. Which Of The Following Symbols Should You Use To Separate The Words In The Slug, According To Best Practice?

• Plusses
• Dots
• Hyphens
• Colons

9. Fill In The Blanks: ______ Reviews Are The Source For Your Rating In The Knowledge Panel On Google, While Apple Maps Uses The Review Stars From ______ By Default.

• TripAdvisor, Foursquare
• Google, Facebook
• TripAdvisor, Facebook
• Google, Yelp

10. Which Status Code Tells Us That The Server Is Currently Unable To Handle The Request (“Temporarily Unavailable” Error)?

• 302 code
• 404 code
• 503 code
• 200 code

11. Which Keywords Are Best To Target?

• Those with higher volume and lower competition
• Those with higher volume and higher competition
• Those with lower volume and lower competition
• Those with lower volume and higher competition

12. Which Factors Will Increase The Value Of A Link? Choose Two Answers.

• Links from PBNs
• High authority of the linking domain
• Relevant keywords in the anchor text
• A link with a ‘nofollow’ attribute in the comment section of a blog post

13. When Using This Mobile Site Type, You’ve Got A Single Set Of Files With One Version Of Content, Which Is Shown To A User Regardless Of The Device They’re Using.

• Dynamic serving
• Separate domain
• Responsive design

14. What Does AMP Stand For?

• Agile Main Page
• Advanced Mobile Performance
• Artificial Mobile Presentation
• Accelerated Mobile Pages

15. What Is The Primary Difference Between Mobile Search Results And Desktop Search Results?

• There is no difference
• To ensure better user experience, you should have less content on your mobile website
• Nofollow backlinks count when it comes to mobile SEO
• More focus is made on local results

16. Fill In The Blanks: ______ Is The Manual Method Where You Add In-Line Schema Annotations To The Corresponding HTML Page Elements. When You Use ______, Javascript Fires And Inserts The Markup Into The Head Of The Page.

• Schema.org, Microdata markup
• Microdata markup, JSON-LD
• JSON-LD, Microdata markup
• Microdata markup, Schema.org
• Schema.org, JSON-LD

17. What Are The Main Ways Of Improving Your Mobile Website’s User Experience? Choose Three Answers.

• Making sure your content is easily readable
• Adjusting your page elements to make them easy to click with fingertips
• Using a dynamic serving website to make it mobile-friendly
• Making your content shorter so users can explore your site faster
• Making sure your phone number is clickable

18. What Are The Signals That Help Google See That Your Site Is Targeting A Specific Country? Choose Two Answers.

• You use the country’s ccTLD
• You use the “.com,” “.net,” or “.org” TLD
• A subfolder of your website contains the country’s name
• You use the country’s language in your hreflang directive in the header

19. Which Of The Listed Factors Are Important For Local SEO? Choose Three Answers.

• Mentions of your business name, address, and phone number
• Total number of backlinks from trusted websites
• Links from local websites
• Localized site content
• Follow/nofollow backlink property

20. Which Of The Listed Items Does Search Console Allow You To Do? Choose Two Answers.

• Discover the traffic sources and track users by the sources
• Make sure that Google can crawl your website
• Discover which queries caused your site to appear in certain positions in search results
• Monitor and analyze your site’s audience behavior