1. How Do You Get Charged With PPC?
- You pay when a user clicks on your
ad that leads to your website.
- You pay when ads are shown to a user.
- You pay when a user clicks on your ad that leads to your
website and makes a purchase.
2. Which Is Not True About Display Advertising?
- Your target audience for display advertising is not limited
to the number of people looking for you on the web.
- Display traffic is both cheaper and more plentiful.
- It brings traffic with the strongest
buyer’s intent.
3. True Or False? An Effective PPC Strategy Should Consider
The Ads Themselves; The Steps That Users Take On Your Website In Order To
Convert To Clients Is Not A Part Of This Strategy.
4. Which Part Of The Sales Funnel Has The Most Users?
- The middle
- The beginning
- Same number throughout
- The end
5. Which Step In The Decision Making Funnel Do Most People
Fit In.
- Action
- Awareness
- Desire
- Interest
6. What Does Tracking Performance Down A Sales Funnel Enable
You To Do? Choose 3 Answers.
- Know how much to pay per click
- Understand the cost for each of the
conversions along the funnel.
- A/B test different ads for highest CTR
- A/B test different variations of
stages along the funnel
7. More Sales Copy Helps Sell To Users That Are:
- To both groups
- Higher up on the decision making funnel
(first becoming aware)
- Lower on the decision making funnel (ready to take action
and buy)
8. How Do You Get More Meaningful Statistics Without
Spending More Money? Choose 3 Correct Answers.
- Add keywords
- Limit your advertising to fewer
products
- Target fewer keywords
- Focus on fewer users
9. With Search Advertising, What Are Advertisers Competing
With Each Other For?
- Higher conversion rate
- Ad position
- Number of ad clicks
10. Google Ads Hierarchy, From Largest To Smallest, Is:
- Campaign ->Account -> MCC -> Ad Group
- Account ->MCC -> Campaign -> Ad Group
- MCC -> Account -> Campaign
-> Ad Group
11. What Are Google Search Partners?
- Websites that aren’t Google
properties, but have a search box which delivers Google’s search results
- Websites that belong to Google
- Advertising agencies that manage Google search campaigns
12. The Negative Exact Keyword ‘-[Beach Chair]’ Will Exclude
The Following Search Term:
- Beach chairs
- Best beach chairs
- Best beach chair
- Beach chair
13. Fill In The Blank: It Is Important To Take Into
Consideration The Decision Making Funnel When Conducting Keyword Research So
That You Focus On More Actionable Words That Will Help You Deliver A
__________CTR With Google And ________ Better.
- Maximum, show up
- Higher, convert
- Lower, sell
14. Which Two Statements Are Not True About Google Ads
Keyword Planner?
- It helps forecast the search volume.
- It is only available in your current
location.
- keyword ideas.
- It is a not a free tool.
15. True Or False? A Feature That The SEMrush Keyword Magic
Tool Offers Which The AdWords Keyword Tool Lacks Is The Ability To List
Attributes Along Side Roots.
16. What Is The Primary Metric For Determining A Winning Ad?
- Clicks
- Lowest cost per click
- CTR
- Ad position
17. What Does PLA Stand For?
- Priority Listing Ad
- Product Listing Ad
- Paid Listing Ad
18. True Or False? Uploading A CSV Of Your Data Feed From
Your Computer Will Allow You To Set An Automated Schedule.
19. Fill In The Blank. Display Advertising Allows You To
Reach Users At The ___________ Stage Of The Decision Making Funnel.
- Interest
- Awareness
- Desire
- Action
20. True Or False? Frequency Capping Sets Limits On How Many
Times The Same Person Can See An Ad.
21. How Many Ad Sizes Are There On The GDN?
22. Which Example Of Display Targeting Is Not One That
Targets Users By Content?
- Remarketing
- Contextual Targeting
- Targeting Topics
- Placement Targeting
23. Fill In The Blank. The Best Practice For A/B Testing Two
Different Calls To Action For A __________ad Is To Test Banners That Are
__________in Every Way, With The Exception Of The Call To Action.
- banner, identical
- text, different
- text, identical
- banner, different
24. Ads For Universal App Campaigns Are Created:
- Automatically in the Merchant Center
- Automatically from the Google Play
store listing
- In the Google Ads UI
25. True Or False? It Is Important To Track In-App Actions
To Optimize For Users That Are Engaged In Completing Valuable Actions Within
The App, Not App Installs.
26. How Much Budget Should You Set When Launching Your
Universal App Campaigns?
- 50 times that of your target cost
per installation
- 25 times that of your target per cost installation
- The most you’re willing to lose to gather stats until you’re
profitable
27. If A Keyword Has A 2% Conversion Rate, And The Value Of
A Conversion Is $100, What Is The Value Per Click Of That Keyword?
28. Which Is Not An Example Of A Dimension?
- Days of the week
- Visitors
- Devices
- Cities
29. Conversion Optimizer Works By:
- A/B testing your landing page for higher conversion rates
- Automatically adjusting bids
keywords as well as other dimensions in a campaign
- Automatically finding targeting that will be more likely to
convert into users
- Running your campaign during hours where users will be more
likely to convert
30. True Or False? Your Campaign Should Be Limited By Its
Budget Setting When You Want To Limit Losses On Unprofitable Campaigns That Are
Being Optimized.
31. True Or False? Building An Attribution Model Helps You
To Attribute Appropriate Credit To Multiple Marketing Channels That Contributed
To A Single Sale.
32. When You Have Dedicated Landing Pages, Who Is The Home
Page Meant To Serve?
- Users that do not know you
- Both groups
- Users that already know who you are
33. Which Is Not A Consequence Of The Situation When You
Don’t Bid On Your Brand Name?
- Losing users who are specifically searching for your brand
- Losing positions in organic SERP
- Losing sales from people that are ready to buy, but research
you first
34. Fill In The Blank. Branded SEO Is _______ Because SEO Is
About Being _______ And Nobody Is More _______ For Your Brand Than You Are.
- easy, visible, visible
- easy, relevant, relevant
- complicated, relevant, irrelevant
35. How Should Remarketing Lists Be Segmented? Choose Two
Options.
- Number of visitors to your landing page
- Value of the users on the list
- Different ad messages that could
work best with them
