1.Using Tracking Code, Google Analytics Can Report On Data
From Which Systems?
- E-commerce platforms
- Mobile Applications
- Online point-of-sales systems
- Systems not connected to the Internet
2. To Collect Data Using Google Analytics, Which Steps Must
Be Completed?
- Install Google Analytics desktop software
- Create an Analytics account
- Add Analytics tracking code to each webpage
- Download the Analytics app
3. The Analytics Tracking Code Can Collect Which Of The
Following?
- Language the browser is set to
- Type of browser
- User’s favorite website
- Device and operating system
4. When Will Google Analytics End A Session By Default?
- After 30 minutes, regardless of user activity on your website
- Once the user opens another browser window
- When a user is inactive on your site for 30 minutes or more or closes a browser window
- At noon every day
5. Once Google Analytics Processes Data, It’s Stored In A
Database Where It Can’t Be Modified.
- True
- False
6. Which Represents The Hierarchical Structure Of A Google
Analytics Account From Top To Bottom?
- View > Account > Property
- Property > Account > View
- Account > View > Property
- Account > Property > View
7. A User With “Edit”? Permissions At The Account Level Will
Automatically Have “Edit”? Permissions At Which Other Levels?
- User
- Property
- View
- Product
8. To Locate A Property’s Analytics Tracking Code, Which
Sequence Of Steps Should Be Followed?
- Admin > Tracking Code > Tracking Info
- Admin > Tracking Info > Tracking Code
- Reports > Audience > Tracking Code
- Audience Reports > Settings > Tracking Code
9. To Use Analytics To Collect Website Data, What Must Be
Added To The Website Page HTML?
- Google campaign parameters
- Google Analytics terms and conditions
- Google Analytics tracking code
- A permissions button
10. Where Should The Analytics Tracking Code Be Placed In
The HTML Of A Webpage To Collect Data?
- Immediately after the opening <head> tag of your website
- Immediately before the closing </head> tag of your website
- Immediately after the opening <body> tag of your website
- Immediately before the closing </body> tag of your website
11. When A New View Is Created, What Data Will Be Included?
- Data from before the view was created
- Data from after the view was created
- Data from before and after the view was created
- No data
12. A Deleted View Can Be Recovered By Account
Administrators Within How Many Days?
- 35
- 65
- 95
- 125
13. What Are The Options For Filtering Data In Google
Analytics?
- Exclude data from a view
- Include data in a view
- Modify how data appears in your reports
- All of the above
- To ensure you can always access the original data
- In order to configure Goals
- In order to use a filter for multiple views
- There is no reason to have an unfiltered view
15. In Which Order Does Google Analytics Filter Data?
- Alphabetical order by filter name
- The order in which the filters were last edited
- The order in which the filters are applied
- Randomized order
16. When A Filter Is Applied To A View, What Data Is
Affected?
- Data from before the filter was created
- Data from after the filter was created
- All the data available in a view
- None of the data available in a view
17. What Feature Would Be Used To Compare Two Date Ranges In
A Report?
- Hourly, Day, Week, Month views in the time graph
- Real-time reports
- Date range comparison
- Account selector
18. What Does The “Users”? Metric Measure?
- The total number of visits to your website
- Users that had at least one session on your site in the given date range
- Users that landed on the homepage of your website
- Users who have signed up to an email newsletter on your website
19. What Is The “Bounce Rate”? In Google Analytics?
- The number of times unique users returned to your website in a given time period
- The percentage of sessions in which a user exits from your homepage
- The percentage of total site exits
- The percentage of visits when a user landed on your website and exited without any interactions
20. What Is A “Dimension”? In Google Analytics?
- The total amount of revenue a business has made in a given date range.
- An attribute of a data set that can be organized for better analysis.
- A comparison of data between two date ranges.
- A report that offers information about your audience.
21. What Is A “Metric”? In Google Analytics?
- A dimension that can help you analyze site performance.
- The dates in your date range.
- A segment of data separated out in a report for comparison.
- The numbers in a data set often paired with dimensions.
22. What Is A “Secondary Dimension”? In Google Analytics?
- An additional widget you can add to a dashboard for more specific analysis.
- An additional metric you can add to a report for more specific analysis.
- An additional dimension you can add to a report for more specific analysis.
- A visualization that allows you to understand the impact of your data.
23. Which Google Analytics Visualization Compares Report
Data To The Website Average?
- Pivot view
- Comparison view
- Performance view
- Percentage view
24. How Can The Amount Of Data In A Sampled Google Analytics
Report Be Increased?
- Apply additional filters
- Remove the Secondary Dimension
- Choose “Faster response”? in the sampling pulldown menu
- Choose “Greater precision”? in the sampling pulldown menu
25. When Selecting “Share Template Link”? In The Dashboard,
What Will Be Shared?
- Dashboard only
- Data only
- Dashboard and data
- Neither dashboard nor data
26. When A Dashboard Is Shared, Users Can Edit The Dashboard
Configuration.
- True
- False
27. What Setting Must Be Enabled To View Data In
Demographics And Interests Reports?
- Content Grouping
- Advertising features
- User permissions on the view
- In-Page Analytics
28. What Report Would Best Help Identify Potential Browser
Issues With Website Traffic?
- The Active Users report
- The New vs Returning report
- The Browser & OS report
- The Source/Medium report
29. What Report Shows What Mobile Devices Were Used To View
A Website?
- The Exit Pages report under “Site Content”?
- The Landing Page report under “Site Content”?
- The Engagement report under “Behavior”?
- The Devices report under “Mobile”?
30. Which Traffic Source Dimensions Does Google Analytics
Automatically Capture For Each User Who Comes To Your Site?
- Source, Keyword, Campaign name
- Source, Medium, Keyword
- Source, Medium, Campaign name
- Medium, Keyword, Campaign name
31. Which “Sources”? Are Available In Google Analytics?
- googlemerchandisestore.com
- (direct)
32. Which “Mediums”? Are Available In Google Analytics?
- organic
- cpc
- mail.google.com
- referral
- Organic Search
- Device
- Display
- Direct
- Location
- Content Drilldown
- Frequency and Recency
- Top Events
35. What Report Lists The Website Pages
Where Users First Arrived?
- Events > Pages
- All Pages
- Exit Pages
- Landing Pages
36. What Report Should Be Used To Check If
Users Are Leaving From Important Pages On Your Website?
- Landing Pages report
- All Pages report
- Exit Pages report
- Pages report under Events
- Medium, Source, and Content
- Medium, Source, and Campaign
- Campaign, Content, and Term
- Source, Content, and Term
38. Which Tags Are Standard Google
Analytics Campaign Parameters?
- utm_adgroup
- utm_source
- utm_medium
- utm_content
- The Measurement Protocol
- The Segment Builder
- The URL Builder
- The Goal Selector
40. Which Formats May Be Used To Add A
Custom Campaign Parameter To A URL?
- www.googlemerchandisestore.com/?utm campaign = fallsale
- www.googlemerchandisestore.com/?utm_campaign=fallsale
- www.googlemerchandisestore.com/?utm_campaign=fall_sale
- www.googlemerchandisestore.com/?utm_campaign = fall sale
41. Which Are Examples Of Goals In Google
Analytics?
- Making a purchase
- Signing up for a newsletter
- Completing a successful Google search
- Submitting a contact information form
42. When Creating A Goal In Google
Analytics, Which Are Required?
- Goal Name
- Goal Type
- Goal Slot ID
- Goal Funnel Visualization
43. If The Google Merchandise Store Sets
Up A URL Goal Of “/Thankyou”? And A Match Type Of “Begins With”?, Which Of The
Following Pages On Www.Googlemerchandisestore.Com Will Count As Goals?
- /thankyou.html
- /thankyou.php
- /thankyou/receipt.php
- All of the above
44. Google Ads Lets Users Advertise On
Which Properties?
- Google Search
- Google Display Network
- Campaign Manager
- Google AdSense
45. Enabling Auto-Tagging Does What?
- Adds Analytics tags to campaign URLs
- Adds Google Ads tags to campaign URLs
- Adds campaign hyperlinks to website pages
- Adds Analytics tracking code to website pages
46. What Google Ads Report In Google
Analytics Can Show Which Bid Adjustments Resulted In Higher Conversions?
- Campaigns
- Keywords
- Bid Adjustments
- Destination URLs
