1.Which Of Following Ad Manager “Target Window Options” Will
Make Ads Open In New Window?
- _open
- _top
- _blank
- _new
2. Which Of The Following Ad Manager Terms Describes The
Process To Set Up And Manage Ad Campaigns By Creating Orders, Line Items, And Creatives,
And Then Targeting Them?
- Trafficking
- Inventory
- Tagging
- Reporting
- Forecasting
3. To Run A New Campaign Through Ad Manager, You Will First
Need To Create A(N) _____________.
- order
- statement
- code
- query
- report
4. With Dynamic Allocation Enabled, Which Of The Following
Line Items Will Serve?
- Standard line item (Priority10) with $6.50 temporary CPM
- AdSense (Priority 12) with $7 CPM
5. Violation Of The Google Ad Manager Partner Guidelines
Could Lead To The Suspension Of The Publisher’s Account.
- False
- True
6. One Of The Most Important Optimizations A Publisher Can
Do Is To Have At Least One Ad Unit Above The Fold.
- False
- True
7. One Domain Cannot Be Classified To More Than One Child
Publisher.
- False
- True
8. Which Ad Size Performs Best When It Is Placed Within An
App’s Text Or Other Content, Usually Appearing After The User Has Scrolled
Below The Fold?
- 728×90
- 300×250
- 468×60
- 320×50
9. A Temporary CPM ____________.
- is lower the further behind it is from meeting its delivery goal
- is used to compete only with other, contending remnant line items
- is given to a guaranteed line item to compete with Ad Manager/AdSense
- must be set up manually by the user in Ad Manager
10. What Account Capabilities Are Available With Your Mobile
In-App Inventory? Select All That Apply.
- Target phones running an Android operating system
- Block sensitive categories of ads from showing, like ‘Weight Loss’ ads
- Run reports to analyze the performance of your Mobile In-App Inventory
- Create Preferred Deals and Private Auctions
11. Which Of The Following Are ‘Mobile Inventory’ Report
Dimensions? (Select All That Apply)
- Devices
- Inventory Sizes
- Settings rules
- Bandwidth
- App names
12. A Preferred Deal Is A Feature That Allows Ad Manager
Sellers To Offer Inventory To Buyers At A Fixed, Pre-Negotiated Price Before
The Inventory Is Made Available To Other Buyers In The General Auction.
- True
- False
13. (True Or False) In A Private Auction, You’re Able To Set
Minimum CPMs For Different Buyers.
- True
- False
14. After You Create A New Line Item In A Ad Manager Order,
A Creative Set Must Be Added. If The Video Player You’re Using Is Not
Integrated With Google’s IMA SDK, Which Creative Set Type Must Be Used?
- “Linear
- Redirect
- Overlay
15. To Use The Dynamic Allocation Feature In Ad Manager,
AdSense And/Or Ad Manager Backfill Must Be Enabled.
- True
- False
- Skippable instream
- Standard instream
- Overlay
17. Ad Manager Program Guidelines Allow Up To __ Display Ads
Per Page On A Desktop Website.
- 6
- 3
- 5
- 4
18. After 30 Days Of Becoming An Ad Manager NPM Partner, Ad
Requests From Unclassified Domains Will Not Deliver Any Ads.
- False
- True
19. Which Of The Following Does Not Comply With The Scaled
Partner Management Policy?
- Network Partners are bound by the same program guidelines as all Ad Manager publishers.
- Publishers must declare all domains before they can be served ads, including both their own domains and their network partners’ domains.
- Publishers should always be aware of the content their Network Partners are monetizing.
- Publishers must have a direct, but not necessarily contractual, relationship with a network partner to run Ad Manager ads on their site.
Network Partners are not allowed to further subsyndicate and
monetize inventory not owned by them.
20. Which Of The Following Is NOT An Example Of A Sensitive
Category Found In Protections?
- Dating
- Weight Loss
- Education & Training
- Politics
- Religion
21. A Publisher Wants To Increase The Number Of Users That
Become Loyal And Return To The Site Regularly. Which Of The Following Would NOT
Help Them Achieve This Goal?
- Make it easy for users to connect with them via social networks and then push out their most popular content to drive return visits.
- Create a section that links users to popular content on the same subject to drive more engagement.
- Give users the option to subscribe to their email list for updates and/or a newsletter.
- Prohibit users from viewing the site’s full content unless they visit the site at regular intervals.
- Constantly provide new, high-quality content and showcase it on their top landing pages.
22. It’s Commonly Seen That Wider Ad Sizes Outperform Their
Taller Counterparts, Due To Their Reader-Friendly Format.
- False
- True
23. When Using Dynamic Allocation, Ad Manager Selects The
Best Line Item That Can Serve To The Impression By Comparing Their CPCs
(Cost-Per-Click).
- False
- True
24. For Buyers, Your Publisher Profile Will Be Associated
With All Of The Following Except …
- Direct offers
- Private auctions
- Tags
- Open offers
- IMA Adapter
- Direct SDK
26. Which Of The Following Is Correct?
- Positioning ads next to violent content is allowed.
- Positioning ads next to pornographic or mature content is allowed.
- Using artificial means to inflate impressions, conversions and/or clicks are not allowed under specific circumstances.
- Placing ads in webmail applications is allowed.
27. A Channel With A Semi-Transparent Branding Type Will
Reveal The Publisher ID To Potential Buyers In A Bid Request.
- False
- True
28. If Your Video Player Is Not Integrated With Google’s IMA
SDK, The Following Ad Manager Line Item Priority Types Are Available To Use
Except …
- Ad Manager
- Network
- Bulk
- Standard
29. In Order To Show Ads For Your Mobile In-App Inventory,
What Must Be Implemented Into Your App?
- The DoubleClick Ads Software Development Expansion
- The Google Mobile Ads Digital Software Kit
- The Ad Manager Mobile Implementation Kit
- The Google Mobile Ads Software Development Kit
30. Estimated Revenue Is The Exact Amount A Publisher Will
Be Paid In The Next Eligible Payments Cycle.
- True
- False
31. Which Standard Instream Ad Position Might Be Compared To
A Commercial, Meaning The Ad Will Show At Some Point Between When The Feature
Video Starts Playing And Before It Ends?
- mid-roll
- post-roll
- pre-roll
32. In Ad Manager, Google Collects Payments From Buyers And
Pays The Seller, But Does Not Take On The Collection Risk. Therefore If Google
Does Not Collect From The Buyer, The Seller Will Not Get Paid.
- False
- True
- Diagnostic Queries
- Owned by me
- System Queries
34. Above-The-Fold Ads That Are Placed At The Very Top Of
The Page Have A Higher Viewability Rate Than Those Placed Just Below The Top
Navigation Bar.
- False
- True
35. (True Or False) A Private Auction Is No Different From
The Open Auction.
- True
- False
36. A Publisher Is Looking For Ways To Increase Their
Revenue. All Of The Following Are Appropriate Actions To Consider, Except
________.
- place up to three ad units per page
- using bigger ad formats
- place ads in iframes
- identify the best placements for ad units
- opt-in to text and display ads
37. The Following Describes The Ad Manager Marketplace,
Except ________________.
- Where Ad Manager buyers see your Publisher Profile to learn about your value.
- A tool to provide a shopping-like experience to help buyer’s discover publishers, and strike deals.
- A section of the Ad Manager buyer user interface
- A section of the Ad Manager seller user interface.
38. A Publisher Has A Text-Only Leaderboard On Top Of A
Page, And A Text-Only Small Square Ad Slot Within The Content Of That Page. The
Small Square Ad Slot Has A Higher A CTR, But The Leaderboard Has High CPCs. Is
There Anything The Publisher Can Do To Try And Increase Their Earnings? Select
All That Apply.
- Yes, the publisher should opt in Image ads to both of ad units.
- Yes, the publisher should change small square ad unit into large rectangle ad unit.
- Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.
39. When Creating Ad Units, Which Ad Type Should Publishers
Choose To Maximize Revenue And Why?
- “Display Only” because this allows for rich media ads as well as images, which will bring in maximum revenue.
- “Text Only” because those have the highest click-through-rates.
- “Text and Display” because this creates the most competition in the ad auction and generates maximum revenue.
40. A Publisher Runs A Site Focused On Finding Housing
Options For Adult Professionals. This Publisher Is Considering Blocking The
Entire “Real Estate” Category To Avoid Advertising For Any Competitors. How
Might This Action Affect The Publisher’s Revenue?
- Revenue will most likely decrease.
- Revenue will most likely increase.
