Waze Ads Fundamentals Assessment

1.Which Waze Offering Is A Data Exchange Program In An Effort To Form Partnerships With Local Governments Around The World?

• Waze Carpool
• Connected Citizens Program
• Waze Ads
• Waze for Brands

2. Waze Is A _____ Movement Company, With The Power To Move People To You.

• Car
• Traffic
• GPS
• Human

3. Passing The “Toothbrush Test” Means That Drivers Use Waze ____ Times Per Day.

• 1
• 2
• 1.5
• 0

4. In The U.S., On Which Of The Following Popular Branding Platforms Do People Spend The Most In-App Time Per Month, On Average?

• Waze
• Pinterest
• Snapchat
• Twitter

5. What Type Of Additional Support Do Preferred Partners Receive?

• Client acquisition support
• Training materials
• Dedicated Account Manager
• All of these

6. Pricing For Plus Starts At $____/Day?

• $1,000
• $500
• $169
• $400

7. Which Solution Is Meant For Businesses With 1 To 10 Locations?

• Brands
• Starter
• Plus
• None of these

8. In 2017, Ads On Waze Generated How Many Navigations To Local Businesses Around The World?

• 4 million
• 10 million
• 14 million
• 24 million

9. Is There A Minimum Investment To Become Certified?

• Yes
• No, but Fundamentals Certification is required
• No, but Advanced Certification is required
• None of these

10. Pricing For Waze Ads Is Based Upon What Type Of Model?

• CPM
• Flat rate
• Yearly subscription
• Monthly budget

11. In The U.S., Wazers With How Many People In Their Household Make Up 65% Of Overall Users?

• 0
• 1
• 2 to 4
• 5 to 10

12. What Business Information Does A Branded Pin Provide When A User Clicks On The Info Button?

• Business locations and store hours
• Phone number and special deals
• Store hours and phone number
• Business location, store hours, phone numbers, and special deals.

13. What Do All Three Ad Formats Help Businesses Achieve?

• Differentiation from similar businesses in their area
• Improved location awareness
• Increased navigations to their locations and in-store traffic
• All of these

14. What Can Advertising On Waze Local Help Businesses Of All Sizes Achieve?

• Raise their profile
• Increase location awareness
• Drive in-store traffic by turning their location into a destination
• All of these

15. Which Waze Partner Program Service Level Requires Waze Ads Advanced Certification And A Minimum Quarterly Investment?

• Waze Certified
• Preferred Partner
• Both
• Neither

16. In The U.S., Nearly Half (46%) Of All Waze Users Have A Yearly Household Income Of What Amount (USD)?

• $50K or less
• $75K
• $90k
• $100K or more

17. What Do Waze Ads Include That Traditional OOH, Billboards, And Other Ad Platforms Lack?

• Business name and logo
• Business address
• Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
• Business phone number

18. Which Ad Formats Does The Plus Solution Offer?

• Branded Pins and Promoted Search
• Zero-Speed Takeover
• All of these
• None of these

19. If You Plan To Spend Less Than $169/Day, Which Solution Is Most Suitable For Your Business?

• Starter
• Plus
• Brands
• None of these

20. Waze Uses Insights To Effectively Target Drivers _____?

• When they are at work
• When they are at home
• When they are near your business or visiting your competitors
• When they are not using Waze

21. What Is The Most Recent Waze Offering?

• Connected Citizens Program
• Waze Ads
• Waze Carpool
• None of these

22. In The U.S., Almost ⅓ Of The Wazers You Reach On Waze Live Within How Many Miles / Km Of Your Business?

• 6 / 10
• 10 / 16
• 12 / 19
• 15 / 24

23. How Many People Use Waze Around The World Each Month?

• 20 million
• 50 million
• 75 million
• > 110 million

24. How Many Crowdsourced Reports On Routes And Road Conditions Does Waze Receive Each Month?

• 10 million
• 13 million
• 27 million
• 53 million

25. Name The Level(S) Of The Waze Partner Program.

• Certified
• Partner
• Certified and Preferred Partner
• Waze Local Partner

26. How Does The Waze Dashboard Define The Navigations Performance Metric?

• The number of Wazers who search for your business
• The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
• The number of Wazers who see your ad
• The number of Wazers who click on your phone number

27. What Additional Features Are In The Plus Dashboard?

• Ad Downloads
• Inbox Impressions
• Inbox Action Clicks
• All of these

28. Which Agency Partner Service Level Requires Advanced Certification And A Minimum Quarterly Investment?

• Waze Certified Partner
• Waze Preferred Partner
• Both
• Neither

29. More Than What Percentage Of Drivers Using Waze Are Between 25 And 54 Years Old?

• 25%
• 50%
• 75%
• 99%

30. On Which Of The Following Popular Branding Platforms Do People Spend The Most In-App Time Per Month, On Average?

• Waze
• Pinterest
• Snapchat
• Twitter

31. On Which Platform Can Small And Medium-Sized Businesses Or National Brands Seeking Localized Campaigns Advertise?

• Waze for Brands
• Waze Local
• Waze Ads
• None of these

32. What Is The Newest Waze Offering?Connected Citizens Program

• Waze for Brands
• Waze Local
• Waze Carpool

33. Pricing For Both Starter And Plus Is Based Upon What Type Of Model?

• CPM
• Flat rate
• Yearly subscription
• Monthly fee

34. Pricing For Waze Local Starter Begins At As Little As $ ____/Day, While Waze Local Plus Starts At $____/Day?

• $10 / $1,000
• $100 / $500
• $2 / $100
• $1/$500

35. Insights And Data Allow Waze Local To Effectively Target Drivers By Knowing What?

• When drivers are visiting your competitors
• When drivers are near your business
• When drivers are near your business or visiting your competitors.
• When drivers are at home or work

36. Nearly Half (46%) Of All Waze Users Have A Yearly Household Income Of What Amount?

• $50K or less
• $75K
• $90k
• $100K or more

37. How Many Hours Per Month Do Wazers Average On The App?2

• 5
• 6
• 10.5

38. Name The Level(S) Of Waze Agency Partnership?

• Certified Partner
• Preferred Partner
• Certified Partner and Preferred Partner
• Waze Local Partner

39. What Do All Three Ad Formats Help Small And Medium-Sized Businesses Or National Brands Seeking Localized Campaigns Achieve?

• Differentiation from similar businesses in their area
• Improved location awareness
• Increased navigations to their locations and in-store traffic
• All of these

40. In 2017, More Than ______ Drivers Visited Local Businesses In The U.S. Advertising On Waze?

• 0.3 million
• 1.3 million
• 2.3 million
• 3.3 million

41. What Does Promoted Search Offer?

• Priority in drivers’ search results
• Business name, logo, and address
• All of these
• None of these

42. How Are Waze Routes Developed To Be As Efficient As Possible?

• Crowd-sourcing
• Collective GPS tracking
• Both of these
• Neither

43. What Is Our Company’s Mission Statement?

• Outsmarting traffic, together
• Encouraging carpooling
• Promoting ride-sharing
• Take 50% of cars off the road

44. Almost ⅓ Of The Wazers You Reach On Waze Local Live Within How Many Miles Of Your Business?

• 6
• 10
• 12
• 15

45. Zero-Speed Takeover Displays Ads When Drivers ________?

• Check their phone
• Come to a complete stop for more than 4 seconds
• Search for a business
• Begin driving

46. If You Plan To Spend Less Than $100/Day, Which Solution Is Most Suitable For Your Business?

• Waze Local Starter
• Waze Local Plus
• Both
• Neither

47. On Average, What Navigational Increase Do Businesses Experience When They Advertise On Waze Local?

• 2%
• 9%
• 10%
• 20%

48. What Is The Minimum Investment Requirement For Preferred Partners?

• $15k per month for three consecutive months
• $45k in the last three months
• Either of these
• Neither

49. What Does The Waze Dashboard Allow You To Do?

• Manage your account settings
• Track the performance of your campaign
• View your Creatives
• All of these

50. Which Waze Offering Is A Data Exchange Program That Offers Waze Vital Insights On Proposed Road Closures And Detours?

• Waze Carpool
• Connected Citizens Program
• Waze Local
• Waze for Brands

51. How Many Times Per Day Do Drivers Feel They Must Use Waze In Order To Pass “The Toothbrush Test”??

• 1
• 2
• 1.5
• 0

52. In What Year Did Google Acquire Waze?

• 2005
• 2008
• 2013
• 2017

53. Wazers With 2 To 4 People In Their Household Make Up What Percentage Of Overall Users?

• 25%
• 50%
• 60%
• 65%

54. Which Additional Ad Format Does Waze Local Plus Offer?

• Branded Pins
• Promoted Search
• Zero-Speed Takeover
• None of these

55. What Can Advertising On Waze Local Help Small And Medium-Sized Businesses Or National Brands Seeking Localized Campaigns Achieve?

• Raise their profile
• Increase location awareness
• Drive in-store traffic
• All of these

56. What Do Waze Local Ads Offer That Traditional OOH And Billboards Lack?

• Business name and logo
• Business address
• Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
• Business phone number

57. What Type Of Additional Support Do Waze Preferred Partners Receive?

• Client acquisition
• Training materials
• Dedicated Account Manager
• All of these

58. What Business Information Do Branded Pins Provide When A User Clicks On Them?

• Business locations and store hours
• Phone number and special deals
• Store hours and phone number
• Business locations, store hours, phone numbers, and special deals.

59. How Do You Calculate An Ad’s Click-Through Rate (CTR)?

• Ad Unit Clicks/Impressions
• Impressions/Ad Unit Clicks
• Navigations/Ad Unit Clicks
• None of these

60. What Is The Waze Key User Benefit?

• Save drivers 30 seconds per day
• Save drivers 1 minute per day
• Save drivers 2 minutes per day
• Save drivers 5 minutes per day

61. How Many People Use Waze Around The World?

• 20 million
• 50 million
• 75 million
• 100 million