Waze Ads Advanced Assessment


1.What Are Some Of The Customizable CTAs Offered For The Zero-Speed Takeover Feature?
  • Drive There
  • All of these
  • Save for Later
  • Save Offer

2. Which File Type(S) Can You Use For Your Waze Ad Creative?
  • Jpg
  • Png
  • Both
  • Neither

3. What Types Of Aggregated Performance Reports Can You Receive In The Plus Dashboard?
  • Impressions
  • Engagement
  • Both of these
  • Neither of these

4. Waze Turns Business Locations Into Destinations By Encouraging Wazers’ Drives To Be:
  • Spontaneous
  • Influenced
  • Assisted
  • All of these

5. When Designing Waze Ads, All Brand Messaging And Creative Assets Should Be _______?
  • Short and sweet
  • Simple
  • Contextual
  • All of these

6. What Types Of Account Management Capabilities Does The Starter Dashboard Offer?
  • Add Locations
  • Switch between accounts
  • Change Budget
  • All of these

7. What Additional Performance Tracking Metrics Does The Plus Dashboard Include?
  • Action Clicks
  • Ad Downloads
  • Inbox Impressions
  • All of these

8. Depending On The Advertiser And Their Needs, If A Client Wanted To Reach Drivers During The Afternoon Only, Could They Do This?
  • Yes, with day part targeting
  • No, not on a specific day of the week
  • No, not at a specific time
  • No, Waze ads are random

9. In The U.S., On Average, What Navigational Increase Do Businesses Experience When They Advertise On Waze?
  • 2%
  • 9%
  • 10%
  • 20%

10. What Are Some Of The Top Advertiser Categories On Waze?
  • Retail
  • Auto Service
  • Fuel
  • All of these

11. In Designing Your Waze Ads Creative, You’re Encouraged To Think Of Your Waze Ads As Which Of The Following?
  • Newspaper classified or magazine campaigns
  • Repurposed digital ads cut from the Internet
  • Billboards and signs
  • Television commercials

12. What Account Management Capabilities Does The Plus Dashboard Offer?
  • Export performance reports
  • Edit Credit Card Information (only if paid by credit card)
  • Enable / Disable Account
  • All of these

13. Waze Ads Campaigns Should Follow A Recommended Limit Of _______ Characters Or Less.
  • 25 characters or less
  • 60 characters or less
  • 100 characters or less
  • 200 characters or less

14. What Should You Consider To Write A High-Impact, Aligned CTA For Your Waze Ads Ad?
  • Your campaign’s end goal
  • Waze Ads’ CTA
  • Your campaign’s end goal and Waze’s CTA
  • A CTA repurposed from your digital campaigns

15. Waze Ads Interact Directly With Drivers In Motion, Reaching Them Where?
  • At their point of departure or destination
  • At a static point along the roadside
  • On their way from point A to point B, staying with them as they go
  • None of these

16.Waze Users Spend How Many Minutes Per Day, Two To Three Times Per Day On The App?
  • 2 to 3
  • 5 to 10
  • 5 to 20
  • 20 to 40

17. To Whom Do We Offer Custom Creative For Waze Local Campaigns?
  • Certified Partners
  • Preferred Partners
  • Waze Local Starter advertisers
  • None of these

18. What Are Among The Top Advertiser Categories On Waze Local?
  • QSRs / CDRs
  • Health care
  • Convenience stores
  • All of these

19. When Designing Waze Local Ads, All Brand Messaging And Creative Assets Should Be _______?
  • Short and sweet
  • Simple
  • Contextual
  • All of these

20. What Do The Waze Dashboards Allow You To Do?
  • Manage your Starter or Plus account settings
  • Track the performance of your campaign
  • View your Creatives
  • All of these

21. What Additional Performance Tracking Metrics Does The Waze Local Plus Dashboard Include?
  • Navigation History
  • Save Clicks
  • Inbox Impressions and Action Clicks
  • All of these

22. Almost ⅓ Of The Wazers You Reach On Waze Local Live Within How Many Miles Of Your Business?
  • 6
  • 10
  • 12
  • 15

23. On Average, What Navigational Increase Do Businesses Experience When They Advertise On Waze Local?
  • 2%
  • 9%
  • 10%
  • 20%

24. What Types Of Aggregated Performance Reports Can You Receive In The Waze Local Plus Dashboard?
  • Impressions
  • Engagement
  • Both of these
  • Neither of these

25. Which Of The Following Is NOT Considered A User Action In The Waze Dashboards?
  • Ad Unit Clicks
  • Views (Impressions)
  • URL Visits
  • Navigations

26. Copy For Waze Local Campaigns Should Follow A Recommended Character Limit Of _______?
  • 25 characters or less
  • 60 characters or less
  • 100 characters or less
  • 200 characters or less

27. What Should You Consider To Write A High-Impact, Aligned CTA For Your Waze Local Ad?
  • Your campaign’s end goal
  • Waze Local’s CTA
  • Your campaign’s end goal and Waze Local’s CTA
  • A CTA repurposed from your digital campaigns

28. In Designing Your Waze Local Creative, You’re Encouraged To Think Of Your Waze Ads As Which Of The Following?
  • Newspaper classified or magazine campaigns
  • Repurposed digital ads cut from the Internet
  • Billboards and signs
  • Television commercials

29. Waze Local’s “Billboards With A Digital Backbone”? Reach Drivers Where?
  • At point of departure or destination
  • At a static point along the roadside
  • Throughout the transition from departure to destination and along the journey
  • None of these

30. What Account Management Capabilities Does The Waze Local Plus Dashboard Offer?
  • Switch between accounts
  • Export performance reports
  • Edit business / location information
  • All of these

31. What Types Of Account Management Capabilities Does The Waze Local Starter Dashboard Offer?
  • Add Locations
  • Edit Business/Location Information
  • Change Budget/Invoice information
  • All of these

32. If A Client Wanted To Reach Drivers For A Wednesday Afternoon Only Campaign, Could They Do This?
  • Yes, with day part targeting
  • No, not on a specific day of the week
  • No, not at a specific time
  • No, Waze Local ads are random

33. Which File Type(S) Can You Use For Your Waze Local Ad Creative?
  • Jpg
  • Png
  • Both
  • Neither



















































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