1.Which Of These Statements Best Describe First View?
(Select All That Apply.)
- It is best suited for lower-funnel campaign objectives.
- It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
- It can only be purchased by one advertiser per day, per geography.
- It includes a Twitter Brand Survey.
- 2s/50% video view, 3s/100% video view, 6s video view
- 3s/100% video view, 10s/100% video view, 30s/50% video view
- 6s video view is the only bid unit for Promoted Video View campaigns
- 3s/100% video view is the only bid unit for Promoted Video View campaigns
- Showing people or talent at the start of the video
- Using nothing but text in the first few seconds
- Not including your logo immediately
- Adding music that reminds them of their childhood
- MACT
- Your Twitter Client Partner
- Ads Manager
- Bid
- You need a graphic designer to create original assets for your brand
- You need help with photography for an upcoming product launch
- You are looking for staff augmentation
- You need a custom animation for an upcoming video campaign
- Team #Live Brand Studio
- Team #Influencers
- Team #BlueBrush
- Team #Optimization
- True
- False
- Neither Broadcast nor Event Page
- Broadcast
- Event Page
- Both Broadcast and Event Page
- Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
- Add redaction to your Tweet copy automatically
- Customize what your audience sees based on their age
- Filter on demographics
- Align with influencers who have controversial opinions
- Drive conversions on their website
- Build loyalty by listening to their audience’s opinion
- Involve their followers in brand or content decisions
- Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
- Use extremely loud music: Loud noises attract attention and can help give your ad more views.
- Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
- Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.
- Trend #Hashtag
- Companion Tweets
- Trend Description
- Animated Trend GIF
- People don’t read the copy on Twitter
- 47% of sales are attributed directly to creative
- Ads with better creative are often Retweeted by celebrities
- You aren’t directly in control of it
- Curated, relevant, engaging, and brand-safe
- Only shown to people over the age of 18
- Always longer than 30 seconds and unskippable
- The best way to take over the Explore tab on Twitter for a day
- Pre-roll ads before live video
- Pre-roll ads on highlight clips
- Brand integrations
- Sponsored Moments
- Video ads that run in front of near-live feeds. (2)
- Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
- Video ads that run before live feeds. (1)
- A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)
- The mood of your audience
- Sales of your products
- Unaided brand recall
- The amount of Direct Messages you receive after a campaign
- Pre-roll before live video
- Promoted Trend
- Pre-roll ads on highlight clips
- Sponsored Moments
- False
- True
- Fixed Rate
- Demo Guarantee
- Biddable
- Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
- Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1)
- Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)
- Good creative
- Ads longer than 6 seconds
- Twitter copy
- Brand recognition
- Influencers only get paid when you sell a product on Twitter.
- Influencers cost less than hiring a professional actor.
- An influencer’s authentic voice may help make your brand more relevant.
- Influencers can often create content faster than brands can.
- What do you want consumers to think?
- How do you want them to feel?
- What do you want them to do?
- Link or Hashtag (3)
- Video (2)
- Active Statement (1)
- You’re concerned about the cost of producing mobile-first video content
- You need a custom animation for an upcoming video campaign
- You want to optimize assets you already have
- Your content is underperforming
- Branding, video length, strong visuals
- Use of captions, audio volume, color accuracy
- Use of influencers, spelling and grammar, video quality
- Use of large logos, including animals, exporting at a high frame rate
- First View and Promoted Trend may not be purchased together.
- It is not recommended to use First View and Promoted Trend together.
- Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
- When paired together, First View and Promoted Trend drive higher key ad metrics.
- Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
- Twitter uses Twitter Polls to collect user feedback on video inventory.
- Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
- Twitter only runs ads on user generated content offering limited brand safety.
- Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
- Showcase longer video > 30 seconds, or share feature-length content with brand followers
- Generate brand lift with video content
- Align brand messages with a single publisher
- Maximize watch time with a format typically watched longer than other Twitter timeline formats
- Drive wesbite traffic and lower-funnel objectives
- Be the first thing people see when they open Twitter, when memory response is highest
- Drive a higher brand and message recall
- A type of Promoted Video that links directly to a website
- An In-Stream Video Ad that gathers feedback using an opinion card
- A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
- A Conversational Video Ad sends text messages to a mobile phone
- True
- False
- Promoted Trend + Spotlight
- Takeover Ads + Twitter Emoji
- First View + Promoted Trend
- Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
- Potentially double ad breakthrough during an upcoming event or launch. (1)
- Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)
- Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
- The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.
- Promoted Trend Spotlight is another name for Twitter emoji.
- Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content
- False
- True
- False
- True
- Don’t do or can’t afford traditional TV sponsorships
- Already sponsor TV programming
- Want to target a competitor’s TV sponsorship
- Want to drive traffic or sign-ups on a website
- Settings tab
- In “Mentions” under notifications
- Explore tab
- Direct Message inbox
- Don’t use music because it is distracting.
- Keep your content short and simple.
- Brand your video within the first few seconds.
- Use In-Stream Ads to set up other content.
- Promoted Video
- Video Website Card
- Twitter Poll
- Conversational Video Ad
- It moves customers through the funnel toward an end goal, such as a purchase. (2)
- It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
- It collects feedback and gives people the chance to weigh in on questions. (3)
- It encourages people to engage with and spread campaign messages. (4)
- They display only in a creator’s profile page.
- They only display in the timeline if they are forwarded or liked by someone you follow.
- They display within the timeline as normal Tweets (although marked as Promoted).
- They display within the timeline as normal Tweets and are not marked as Promoted.
- True
- False
- Video, Conversational Video
- Video, GIF
- Video, GIF, Conversational Video
- Video only
- A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
- A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
- A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
- An In-Stream Video Ad that gathers feedback using an opinion card
- Make an impact early
- Put your brand front and center
- Keep it short and simple
- Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
- The sweet spot for a video ad is about 6 seconds. (3)
- Include your branding prominently throughout your creative. (2)
- The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
- One specific time at the day of the campaign, as chosen by the advertiser
- Specific times throughout the day of the campaign, as chosen by the advertiser
- Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
- Broadcast
- Both Broadcast and Event Page
- Neither Broadcast nor Event Page
- Event Page
- Nielsen Demo Guaranteed (US only)
- Fixed Pricing
- Twitter “Best Price” matching algorithm
- Through the Auction — Biddable
- Feature professionally produced videos (no user-generated content)
- Require Tweet copy
- Are billed only when someone follows your account
- Offer pre-roll video across 200+ of the top premium publishers within one campaign
- To remarket to their existing customer base
- To drive increased conversation with their audience
- To increase their app installs
- To optimize the existing assets
- Within the timeline, on someone’s profile, and at the top of relevant search results pages
- Only within the timeline
- On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
- The Trends section, the login screen, and the profile settings page
- Earnings calls
- Product launches
- Fashion shows
- Shareholder proxy votes
- First View
- Promoted Video Carousel
- Video Website Cards
- Promoted Trend
