1.Which Feature In Ad Exchange Allows You To Discover
Inventory And Make Deals With Publishers Directly?
- Real-time-bidding (RTB) Breakout
- Marketplace
- Pretargeting
- Query Tool
2. Dave’s Client Wants To Run A Campaign Where The Deal Is
Between Themselves And One Publisher. They Want To Pay A Fixed Price To Serve
10,000 Impressions. Which Deal Is Best Suited For Dave’s Client?
- A programmatic guaranteed deal
- A private auction deal
- A preferred deal
3. Your Real-Time-Bidding (RTB) Breakout Is Showing A Low
Number Of Available Impressions, Inventory Matches, And Bid Requests. How Do
You Address This To Ensure You’re Getting The Inventory You Need?
- Adjust your bidding strategy
- Check with your publisher to ensure there are no overlapping deals
- Review your creatives
- Check RTB Breakout details for filtering
4. The Dimension “Web Property Name” Provides You With Data
On What Aspect Of Your Account’s Performance?
- The seller’s network name on which ads are served
- The devices or platforms on which ads are served
- The content categories of the pages on which ads are served
- The mobile apps on which ads are served
5. While Your Bids Are Transacting And Making It To Auction,
You Discover That You’re Not Winning The Volume That You Require. What Action
Can You Take To Improve Performance?
- Checking pretargeting configurations to ensure that the “All Deals” criterion in the “Deals” category is included.
- Make specific changes on sellers with whom you have a low win rate.
- Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
- Ensure you do not have any overlapping deals.
6. You’ve Executed Your Search In Marketplace And Have Found
A Publisher With Inventory Offers. You Want To Tailor Your Own Offer And Send
It To The Publisher. How Would You Do This?
- Keep searching for offers more suited.
- Edit one of the existing offers from the publisher.
- Create a proposal under the publisher in question.
- Send the publisher a message.
7. Helen’s Clients Require A Report Of Their Top Sellers
Delivered To Them On The First Of Each Month. What Is The Most Time-Efficient
Way For Helen To Deliver Them This Report?
- Schedule the report to automatically run on a monthly basis.
- Copy an existing query each month. (no)
- Every month, update the query to slice performance breakout by month. (no)
- Set a default query to run every time she opens the Query Tool. (no)
8. You’ve Been Invited To An Auction To Bid For Inventory
Against Other Buyers. Which Transaction Type Best Describes These Attributes?
- A private auction
- A programmatic guaranteed deal
- A preferred deal
- Open auction
