1. If You Have Universal Event Tracking (UET) Enabled, You
Can Use It To Verify And Create Your Store In Microsoft Merchant Center (MMC).
True Or False?
2. Microsoft Advertising Supplies The Curated List Of
Potential Customers For In-Market Audiences. True Or False?
3. With The Microsoft Audience Network, The Only Targeting
Option Available Is Keyword Targeting. True Or False?
4. Microsoft Advertising Includes Robust Research And
Reporting Tools To Help You Identify Potential Areas For Campaign Improvement.
What Is It Called When You Improve Your Campaign Based On The Results Of These
Tools?
- Targeting
- Pay-per-click
- Optimization
- Incremental keyword bidding
5. Keyword Planner Is A Keyword Research Tool That Provides
Which Kinds Of Insight?
- Search capabilities by landing page URL
- Compare your ad impression share to your competitors
- Customize your individual ad group and keyword
- Look at keyword search volume for a specified time
- All of the above
6. Microsoft Advertising Editor Allows You To Work And Make
Changes Offline And Online. True Or False?
7. Search Syndication And Distribution Is When A Search
Engine Provides Its Services To A Third-Party In Need Of Search Capabilities
For Their Digital Properties. True Or False?
8. How Might Using Multi-User Access For Sign Up Be Useful
For Your Agency Or Business?
- To grant partner access to files
- To onboard new clients who are not in Microsoft Advertising
- To perform an exit interview with a former client
- To intake and host necessary data
- All of the above
- None of the above
9. Microsoft Advertising Multi-User Access Lets You Use One
Username To Access Multiple Customer Shells. True Or False?
10. An Expanded Text Ad Can Contain 2 Ad Titles, 2 Ad Copies
And URL Paths. True Or False?
11. You Can Serve Ads On The Microsoft Audience Network
(MSAN) From Search Campaigns. True Or False?
12. Microsoft Advertising Scripts Are JavaScript-Based Actions
You Can To Build To Analyze, Change, Or Delete Items In Your Account Based On
Custom Criteria. True Or False?
13. What Are Two Best Practices For Monitoring Performance
In Syndication Networks? (Select 2)
- Study your ads’ performance
- Adjust as needed
- Check your budget once a month
- Don’t pay attention to fraudulent clicks
14. Choose 2 Targeting Options That Would Allow You To
Better Serve Ads To Potential Customers Who Meet Specific Criteria.
- Age/gender
- In-Market audiences provided by Microsoft Advertising
- All time zones
- All countries
15. The Microsoft Audience Network Supports Which Two Kinds
Of Ad Formats? Choose All That Apply.
- Image-based ads
- Shopping cart ads
- Feed-based ads
- Facebook ads
- All of the above
16. You Cannot Copy Campaigns From Google Ads Into Microsoft
Advertising Using The Google Import Tool. True Or False?
17. Microsoft Advertising Will Not Use
Your Google Ads Sign-In Information For Any Purpose Other Than The Import
Process. True Or False?
18. You Want To Track Your Search
Advertising Budget And Spend. Which Report Group Should You Select?
- Billing and budget
- Targeting
- Delivery
- Editorial
19. What Are Some Microsoft Advertising
Guidelines To Use In Order To Avoid Common Editorial Disapprovals?
- Intellectual
property & counterfeit, pharmacy and health care & adult content
- Gambling and
contests, online fraud & financial products
- Weapons and
weapon-related products, political ads & under 18 users
- None of the
above
- All of the above
20. You Can Now Receive Billing Alerts And
Monthly Invoices Via Email. True Or False?
21. What Is The Key Tactic In Optimizing
Your PPC Ads?
- Keyword
optimization
- Ad
optimization
- Targeting
optimization
- None of the
above
- All of the above
22. Which Ad Extension Will Help Boost Ad
Performance By Highlighting Products And Services? Choose All That Apply.
- Callout
Extensions
- Structured
Snippet Extensions
- Review
Extensions
- All of the above
23. A Custom Audience Is A Type Of
Remarketing List. What Is NOT Required To Set This Up?
- Universal Event Tracking
- Data
management provider access
- First-party
customer data
- Software
integration
24. Exclusions You Set At The Campaign
Level Will Always Cascade Down To All Of The Ads In Your Campaign, Regardless
Of Ad Group Settings. True Or False?
25. Device Investment (Desktops/Laptops,
Tablets And Smartphones) Can Be Controlled By Bid Modifiers Of: (Select 2)
26. What Is The Main Advantage Of Using
Dynamic Text In Your Ads?
- Allows you to
exceed the character limits for Microsoft Advertising ads.
- Helps you
find synonyms for the keywords you’ve chosen.
- Displays ads
only to customers most interested in purchasing.
- Turns generic ads into custom ads.
27. What Are The Campaign And Image Limits
With Google Import For Audience Campaigns?
- 10,000
campaigns and 2,000 images per import operation
- 20,000 campaigns and 3,000 images per import operation
- 5,000
campaigns and 1,000 images per import campaign
- 30,000
campaigns and 4,000 images per campaign
- None of the
above
28. What Bid Strategies Are Currently
Available For Bid Optimization? Choose All That Apply.
- Manual
- Enhanced CPC
- Target CPA
- Maximize
Clicks and Conversions
- All of the above
29. You Want To Determine Which Ads Lead
To Clicks And Conversions, And Which Are Not Performing. Which Type Of Report
Should You Select?
- Campaign
report
- Ad report
- Keyword
report
- Search term
report
- Ad group
report
30. Looking At Traffic History Is One Way
To Improve Your Bidding Strategy. True Or False?
31. To Optimize Your Product Feeds No
Matter The Priority Or Filter, You Must Make Sure To Take The Following
Actions: (Select 2)
- Regularly upload product, price and promotion updates in
your product feed
- Use generic
labels
- Use high quality images
- Use negative
keywords
32. You Can Adjust Your Bidding So Ad
Spend Will Go Toward The Best Performing Devices. True Or False?
33. What Do You Call Words Or Phrases That
Trigger Ads When They Match A Customer’s Search Query?
- Keywords
- Targeting
criteria
- Ad group
- None of the
above
34. Microsoft Advertising Editor Allows
Customers To Use The Google Import Tool To Schedule And Sync Imports From
Google Ads Campaigns Automatically. True Or False?
35. Which Microsoft Advertising
Functionality Policies Must Advertisers Adhere To?
- Video
- Images
- Audio
- None of the
above
- All of the above
36. How Do Bid Adjustments (Modifiers)
Affect The Display Of Your Ad?
- They trigger
the display of your ad when terms in your keyword appear in any order in the
search query.
- They cause a
word or phrase to be inserted at display time into the ad.
- They affect
the number of times your ad is displayed in a given month.
- They increase the likelihood that your ads are displayed in a
better position to customers who meet your targeting criteria.
37. In Order For LinkedIn Profile
Targeting To Work, People Must Meet Which Criteria? (Select 2)
- User must be on Bing
- User must be
on Facebook
- User must have a LinkedIn ID
- User must
work for a large corporation
- User must
work in advertising
38. Page Feeds Can’t Support URLs For
Dynamic Search Ads Campaigns In A Spreadsheet Format. True Or False?
39. Which Ad Extension Report Allows You
To Track How Your Business Attracts Customers Across PCs, Tablets And Mobile
Devices? Choose All That Apply.
- Ad extension by keyword
- Ad extension by ad
- Ad extension details
- Call
forwarding detail
- All of the
above
40. Audience Remarketing Is A Good Way To
Select The Appropriate Customers To See Your Ad. True Or False?
41. The Negative Keywords Conflicts Report
Provides Useful Information About How Negative Keywords May Be Reducing
Campaign Effectiveness. This Report Returns Which Of The Following Information?
(Select 2)
- Determine if
your ad and keyword are receiving impressions
- How many
impressions were lost because of the conflict
- Which keywords and
negative keywords are conflicting
- Whether the conflict is at the campaign or ad group level
42. Trey Research Sells Vegetable Seeds
And Does Not Want Its Ad To Display When A Customer Searches For Flower Seeds.
To Avoid Displaying An Ad When A Customer Searches For Flower Seeds, Which
Microsoft Advertising Option Should They Select?
- Broad match
- Audience
targeting
- Param 3
- Negative keyword
43. A Tracking Tag (UET Tag) Is Designed
To Help Advertisers Target Their Audience For Which Purpose? Choose All That
Apply.
- Target audiences using remarketing in paid search.
- Exclude audiences based on website behavior
- Increase ad
spend
- Validate a
tag
44. With Search Advertising, What Happens
When A Customer Clicks Your Ad? (Select 2)
- You are
charged if the customer makes a purchase.
- You are charged for the click.
- The user lands on your website
- The user
lands on your competitor’s website
45. What Microsoft Advertising Feature
Allows You To Specify How Closely A Customer’s Search Query Must Match Your
Keyword Before Your Ad Is Displayed?
- Website
exclusions
- Keyword match types
- Targeting
- Incremental
bidding
46. The Competition Tab In Reporting Gives
You What Two Functionalities? (Select 2)
- Product title
naming
- Auction Insights
- Recommendations
- Bidding
- Google
Import
47. Which Column In The Microsoft
Advertising Data Summary Table Tells You The Pre- And Post-Auction Delivery
Status Of Your Campaign?
- Status
- Impressions
- Click-through
rate
- Delivery
48. When Using Microsoft Advertising
Intelligence, You Should Include What Metrics In Running A Report?
- Quality Score
- LP User
Experience
- Quality
Impact (for keywords with QS of 5 or less)
- None of the
above
- All of the above
49. What Are Two Ways To Import A File?
(Select 2)
- Excel
- CSV file
- Google Ads
- Default
settings
50. A Broad Match Modifier Tells Microsoft
Advertising That A Specific Word Or Words Must Not Be Present In Order For Your
Ad To Display. True Or False?
51. A Best Practice For Updating UET Tags
On Your Website Is:
- Apply
sitewide tagging of your UET tag (including all ad landing pages)
- Use only the
JavaScript version of your UET tag
- Don’t place
your UET tag within an iFrame
- Incorporate
all relevant event parameters into your UET tag
- All of the above
52. Which Elements In The Microsoft
Advertising Quality Score Formula Should You Use To Determine The Best Ways To
Optimize Your Ads?
- Expected
click-through rate
- Ad relevance
- Landing page
experience
- All of the above
53. Which Of The Following Audience
Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.
- Location
- Time
- Date
- Device type
- All of the above
54. How Many Tags Must You Place On Your
Site To Track Multiple Campaigns?
- One tag per
campaign
- One tag per
Ad Group
- One tag per
Account
- One tag per website
55. The Microsoft Audience Network Is An
Advertising Solution Powered By The Microsoft Graph And Artificial
Intelligence. True Or False?
56. You Can Find Your PPC Quality Scores
In Your Performance Reports And In Your Keywords List. True Or False?
57. Which Delivery Status Is Given To Ads
Or Keywords That Violate The Microsoft Advertising Policies?
- Ad paused
- Pending
editorial review
- Disapproved
- Eligible
58. Dynamic Search Ads Are Most
Appropriate For Which Two Types Of Advertisers? (Select 2)
- Google Ads
specialists
- New account
managers
- Advertisers who have a large catalog of webpages
- Advertisers who are not familiar with search advertising
59. Which Of The Following Might Generate
Invalid Clicks? (Select 2)
- Trademark infringement
- Search engine robots
- Fraudulent activity
- Increased
clicks due to recent news about your company
60. With Pay-Per-Click Search Advertising,
When Are You Charged?
- Each time
your ad is displayed on the search results page.
- Each time a
customer makes a purchase from your website.
- When your ad
goes live.
- Each time a customer clicks your ad.
61. What Is The Main Benefit Of
Syndication?
- You can
expand your reach and get more clicks with a new, high-quality audience.
- You can reach
more customers through a growing network.
- Microsoft
Advertising has controls in place to help keep the quality you expect.
- CPCs on the
Microsoft Advertising syndication partner network are generally lower.
- All of the above
62. The Multi-User Access Bulk Workflow
Prevents You From Setting Up Multiple Consolidated Logins At Once. True Or
False?
63. How Many Managing Customers Can You
Grant Access For On Your Account? (And Likewise Remove?)
64. Where Might Your Microsoft Audience
Ads Be Displayed?
- Google.com
- Web destinations like MSN, Microsoft Edge, and Microsoft
Outlook
- Bing.com
- Anywhere
online
- None of the
above
65. What Is A Keyword Bid?
- Specifies the
number of times your ad is displayed in a given month.
- Specifies the maximum price you are willing to pay each time
someone clicks your ad.
- Specifies how
closely a search query must match your keyword.
- Specifies
what price you must pay for your keywords in order to reach position one.
66. Before You Create Product Ads In A
Shopping Campaign, You Must First Do What? Choose All That Apply.
- Create a Product Catalog
- Claim your domain name and verify your URL
- Import your
Excel file
- Export your
CSV file
67. Where Can You Select Different Options
Depending On Whether You Have One Or Multiple Accounts?
- Accounts tab
- Payment Methods tab
- Campaign tab
- Opportunities
tab
- None of the
above
68. With Google Import, You Can Decide If
You’d Like To Import All Existing And New Campaigns From Google Ads Or Just
Specific Campaigns. True Or False?
69. What Are The Benefits Of Having An
Upgraded URL?
- They separate
the landing page URL from the tracking or URL parameters.
- Your ad
doesn’t have to go through another editorial review.
- The character
limits are increased.
- You can add
URL parameters and custom parameters to your tracking template.
- All of the above
70. Automated Rules Can Only Be Applied At
The Campaign Level. True Or False?
71. Microsoft Advertising Editor Does Not
Allow You To Import Your Google Ads Campaigns Directly Into The Editor, Make
Changes, And Post Them. True Or False?
72. In Microsoft Advertising, Which
Customer Actions Are Considered Conversions? (Select 3)
- Completing a transaction
- Performing a
search query on Bing
- Purchasing a product or service
- Filling out a registration form
- Viewing an ad
73. What Are The Three Categories Of
Attributes For Ad Customizer Feeds?
- Custom, targeting, standard
- Location,
device, search query
- Gender,
geographical location, purchasing pattern
- Tracking,
bids, UET tag
74. It Is Possible To Bulk Edit And Manage
Multiple Accounts Using A Mac. True Or False?
75. You Can Create A New Campaign By
Copying An Existing Campaign From One Account To Another. True Or False?
76. Recent Updates To The Microsoft
Advertising Editor Are The Following:
- Label support
& in-market audience support
- Audience
exclusions & structured snippet extensions
- Account level
extension associations & dynamic search ad support
- None of the
above
- All of the above
77. The Keyword Research Feature Can Help
You:
- Expand
keyword or negative keyword lists
- Target the
most relevant audience
- Get bid
estimates
- All of the above
78. With LinkedIn Profile Targeting, You
Can Target Customers Based On What Criteria?
- Company
- Job
- Industry
- All of the above
79. The Microsoft Advertising Intelligence
Keyword Planner Tool Is A Paid-Subscription Tool That Builds Keyword Lists.
True Or False?
80. LinkedIn Profile Targeting When Used
With ‘Bid Only’ Target Setting Will Narrow Your Ad’s Audience. True Or False?
81. What Needs To Happen Before You Import
Your Custom Audiences Into Microsoft Advertising For Search Remarketing?
- You must
first click on the Audiences tab.
- You must
decide between Bid only or Target and bid in settings.
- Your data management provider must connect to the Microsoft
Advertising custom audience feature.
- You must
adjust the Default bid adjustment.
- None of the
above
82. If You Set A Daily Accelerated Budget
Too Low For The Traffic Generated By Your Keywords What Might Happen?
- Microsoft
Advertising will automatically recalculate a higher daily budget for your
campaign
- Microsoft
Advertising might not allow you to change your daily budget and keyword bids
- You might deplete your campaign’s daily budget before the end
of the day
- Your ads will
continue to show regardless of the daily budget cap.
83. Each Campaign You Create Will Have Its
Own ___________.
- Budget
- Account
- Incremental
bid
- Dynamic text
84. With Microsoft Advertising, You Can
Export Which Kinds Of Campaigns?
- Entire
account
- Individual
campaigns
- Specific ad
groups
- All of the above
85. Price Extensions Are A Pay-Per-Click
Extension That Display Your Products Or Services. True Or False?
86. What Are Two Ways You Can Advantage Of
Audience Targeting? (Select 2)
- Set up your In-Market audiences
- Associate your Custom audiences
- Manage your
Shopping campaigns
- Create a UET
tag
87. If You Are Unable To Find Your Ad In
The Microsoft Advertising Network Results Pages, Why Should You First Examine
The Impressions Column In The Microsoft Advertising Data Summary Tables?
- It tells you
why your ad has been disapproved
- It tells you
whether your campaign is active
- It shows the
total number of clicks your ad has received
- It tells you if your ad is being displayed, even if you
can’t find it
88. What Should You Do After Accessing The
Opportunities Tab For Further Optimization? Choose All That Apply.
- Configure
devices
- Check out the dimensions tab
- Run performance reports
- Separate
audience campaigns
- None of the above
89. Which Of The Following Can You
Customize In Microsoft Advertising Editor?
- Default
keyword bids at the ad-group level
- Summary Grid
columns
- Demographic
targets for campaigns
- Device
targets for ad groups
- All of the above
90. Which Feature Should You Use To Create
A Custom Filter That Shows Items With Different Attributes?
- Advanced search
- Find and
replace
- Match types
- None of the
above
91. What Key Strategies Might An
Advertiser Use Microsoft Advertising Intelligence For?
- Keyword
expansion
- Webpage analysis
- Cross-border
expansion
- None of the
above
- All of the above
92.In-Market
Audiences Can Be Imported From Google Ads Campaigns. True Or False?
93. You Can Save Time And Effort With The
Google Merchant Center (GMC) Import If You Have _________ Up And Running.
- Microsoft
Shopping Campaigns
- The Microsoft
Graph
- Google Merchant Center
- Microsoft
Merchant Center
- All of the
above
94. The Only Way To Use Hotel Ads Is To
Sign Up With Your Account Manager. True Or False?
95. What Is An Example Of A Remarketing
Exclusion Along With Remarketing Targeting?
- Travel
advertisers: Bid boost my ad to users who (+) added a flight to their cart but
have (-) not yet purchased it
- Banking
advertisers: Show my ad to users who have (-) not logged in as a current
customer
- Retail
advertisers: Bid boost my ad to users who have (+) been to the site in last 30
days but (-) not in the last 7 days
- None of the
above
- All of the above
96. Best Practices For Using Automated
Rules Include The Following: (Select 3)
- Use maximum and minimum CPC limits or bid estimates
- Applying similar rules with different criteria to subsets of
your account
- Use all five
bidding strategies all of the time
- Monitor performance at least once per week
97. Which Of The Following Ideas Should
You Consider Implementing When Writing Your Ad?
- Describe what
sets your product apart.
- List the
price of your product or service
- Include a
call to action
- Enhance your
Expanded Text Ad with ad extensions
- All of the above
98. When Using Dynamic Search Ads, What
Happens After You Create Specific Ad Text For Your Relevant Targets?
- You enter
your URL
- Microsoft Advertising will generate a specific URL landing
page from your target
- You choose
between Categories, All web pages, or Specific web pages
- Microsoft
Advertising will create a remarking list
99. Which Of These Scripts Options Are
Available To You In Microsoft Advertising?
- Reuse your
Google Ads scripts by copying and pasting Finding a predefined script within
the reference documents.
- Enabling
complex operations through writing your own customized JavaScript code
- Manage your
scripts under Logs in the main Scripts page
- All of the above
100. From Where Can You Export Data In
Microsoft Advertising Editor?
- Entire
accounts
- Individual
campaigns
- Specific ad
groups
- All of the above
101. Microsoft Advertising Intelligence
Does Not Allow You To Build Separate Reports. True Or False?
102. Which Components Are Not Required For
A Microsoft Advertising Expanded Text Ad? Choose All That Apply.
- Ad titles
- Company name
- Ad texts
- Targeting
- Final URL
- URL paths
103. Universal Event Tracking (UET) Is A
Mechanism For Advertisers To Do What?
- Determine
your campaign conversion goals.
- Use a UET Tag
Helper to reach your ROI goals.
- Report user activity on their websites to Microsoft
Advertising
- None of the
above
104. Why Is It Important To Choose The
Right Keywords? (Select 2)
- Prevents your
campaign from being paused
- Helps more customers find your ads.
- Drives more relevant traffic to your website.
- Lowers your
incremental bids.
105. How Many Levels Of Organization Are
Contained Within The Hotel Ads Structure?
106. What Is The Best Question To Ask
Yourself When Considering How To Create A Positive Landing Page Experience?
- Is it
relevant?
- Is it
transparent?
- Is there ease
of navigation?
- Can users
find what they are searching for?
- All of the above
107. With Hotel Ads, How Can You Upload
Your Bids, Bid Multipliers, And Hotel Group Associations In Bulk? (Select 3)
- In the Microsoft Hotel Center UI
- With Google
Import
- In the Hotels API
- Using CSV upload
- In the
Microsoft Graph
108. A Visitor To The Baldwin Museum Of
Science Website Signs Up To Receive Its Newsletter. What Is This Customer
Action Called?
- Link
- Pay-per-click
- Conversion
- Click-through
109. What Keyword-Specific Metrics Might
You Use To Tailor Your Bid Strategy Based On The Price Of Your Products Or
Services?
- Clicks
- Impressions
- Position
- Click-through
rate
- All of the above
110. You Can Also Use MAI To Conduct
International Research By Populating Which Boxes? Choose All That Apply.
- Country/region
- Language
- Demographic
- Gender
- None of the
above
111. With Call Extensions You Can Do The
Following: (Select 2)
- Display a phone number in your search ads on any PC, tablet
or smartphone
- Get calls from customers who click the number in your ad or
dial it
- Have an
answering service call back customers
- Get
international calls anytime of day
-
