Google Analytics Individual Qualification s

1. What Feature Collects Company-Specific Data Such As Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

2. Which Kinds Of Hits Does Google Analytics Track?

• Pageview
• Event
• All of the above
• Transaction

3. To Recognize Users Across Different Devices, What Feature Must Be Enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

4. In Multi-Channel Funnel Reports, How Are Default Conversions Credited?

• Second to last campaign, search or ad
• Equal credit along the conversion touchpoints
• Last campaign, search, or ad
• First campaign, search or ad

5. What Report Indicates The Pages Of A Website Where Users First Arrived?

• Landing Pages report
• Pages report
• Location report
• All Pages report

6. What Feature Is Required To Send Data From A Web-Connected Device (Like A Point-Of-Sale System) To Google Analytics?

• The Measurement Protocol
• Data Import
• Browser cookies
• The Networking Protocol

7. What Is Not Considered A Default “Medium” In Google Analytics?

• referral
• google
• organic
• cpc

8. What Is The Set Of Rules That Determines How Sales And Conversions Get Credited Based On Touch-Points In The Conversion Path?

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

9. What Metric-Dimension Combination Is Not Valid?

• Avg. Time on Page / Device Category
• Sessions / Bounce rate
• Sessions / Source
• Total Events / User Type

10. Which Reports Indicate How Traffic Arrived At A Website?

• Demographics
• Geo
• All Traffic
• Behavior

11. In Views That Don’t Have Data Import Enabled, Custom Dimensions Values May Be Viewed For Dates Before The Custom Dimension Was Created.

• TRUE
• FALSE

12. Custom Dimensions Can Be Used As What?

• Primary dimensions in Custom Reports
• All of the above
• Secondary dimensions in Custom Reports
• Secondary dimensions in Standard reports

13. What Feature Must Be Enabled To Use Multi-Channel Funnels?

• Custom Dimensions
• Advertising Features
• Goals or Ecommerce
• In-page Analytics

14. What Data Table Display Compares Report Metrics To The Website Average?

• Pivot
• Percentage
• Performance
• Comparison

15. View Filters Are Applied In What Order?

• Creation date
• Random order
• Sequential order
• Alphabetical order

16. Auto-Tagging Is Used To Collect Data From What Kind Of Traffic?

• Social media traffic
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic

17. What Report Indicates Where Users Start Or Exit The Conversion Funnel?

• Goal Flow
• Treemaps
• Cohort Analysis
• User Timings

18. Which Parameters Can Be Included With An Event Hit For Reporting?

• Event, Category, Action, Label
• Category, Action, Label, Unique Events
• Category, Action, Label, Value
• Category, Action, Label, Total Events

19. What Remarketing Audiences Cannot Be Defined By Default?

• Users who speak a particular language
• Users who visited a physical store
• Users who played a video on a website
• Users who visited a specific page on a website

20.What Data Is Google Analytics Goals Unable To Track?

• Customer’s lifetime value
• Making a purchase
• Signing up for a newsletter
• Watching a video

21. In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately?

• Same view
• Same scope
• Same Custom Report
• Same index

22. What Is Used To Create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Analytics Goals
• Remarketing audience

23. Which Three Campaign Parameters Are Recommended To Manually Track Campaigns?

• Medium, Source and Content
• Campaign, Content and Term
• Medium, Source and Campaign
• Source, Content and Term

24. Filters Cannot Perform What Action On Collected Data?

• Include data from specific subdomains
• Include shopping preferences
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses

25. If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How Many Unique Events?

• 2
• 6
• 1
• 3

26. What Scope Levels Available For Dimensions And Metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

27. Which Assets Cannot Be Shared In The Solutions Gallery?

• Goals
• Segments
• Custom reports
• Custom Dimensions

28. Which Goals Are Available In Google Analytics?

• Destination, Event, Duration, Pages/Screens per Session
• Location, Event, Time, Users per Session
• Destination, Event, Pageview, Social
• Pageview, Event, Transaction, Social

29. What Report Identifies Browsers That May Have Had Problems With A Website?

• The Active Users report
• The Browser & OS report
• The Source/Medium report
• The New vs Returning report

30. What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer Rewards Program?

• Session
• Hit
• Product
• User

31. To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up?

• Data Import
• Ad Exchange Linking
• Cross-domain tracking
• Google Ads Linking

32. When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result?

• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain
• Analytics will send an alert about duplicate data collection
• Analytics will associate users and sessions with their respective domains

33. What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog?

• Custom Report
• Event Tracking
• Calculated Metrics
• Custom Dimension

34. What Is A “Secondary Dimension” In Google Analytics?

• An additional report dimension for more specific analysis
• A dashboard widget that offers more specific analysis
• A visualization to understand the impact of data
• An additional report metric for more specific analysis

35. When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?

• When the sessions happen in the same browser on the same device
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device
• When the sessions happen in the same browser on the same day

36. What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?

• Frequency and Recency report
• Active Users report
• Engagement report
• All Pages report

37. What Is Not Considered A “Source” In Google Analytics By Default?

• email
• (direct)
• google
• googlemerchandisestore.com

38. If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session?

• As an event
• As a click
• As a bounce
• As an interaction

39. What Is Not A Benefit Of Google Analytics Remarketing?

• Show customized ads to customers who have previously visited your site
• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists without making changes to your existing Analytics snippet
• Create remarketing lists based on custom segments and targets

40. View Filters May Be Applied Retroactively To Any Data That Has Been Processed.

• False
• True

41. What Report Shows The Percentage Of Traffic That Previously Visited A Website?

• Behavior > Frequency and Recency report
• Interests > Affinity categories report
• All traffic > Referrals report
• Behavior > New vs returning report

42. Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?

• Filtered data is not recoverable
• Data may be recovered within 10 days
• Data may be recovered within 30 days
• Data may be recovered within 5 days

43. For Autotagging, What Parameter Does Google Ads Include In The Destination URL?

• adid=
• urlid=
• utm=
• gclid=

44. What Report Shows The Percent Of Site Traffic That Visited Previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

45. What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

46. To View Accurate Data In A Custom Report, What Action Should Be Avoided?

• Pair metrics and dimensions of different scopes
• Use multiple dimensions together in the same report
• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension

47. How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: include Argentina > Filter 2: include Brazil
• Filter 1: include Brazil or Argentina
• Filter 1: exclude all countries except Brazil and Argentina

48. What Cannot Be Collected By The Default Analytics Tracking Code?

• Device and operating system
• User’s favorite website
• Page visits
• Browser language setting

49. Views Can Include Website Data Collected Before The View Was Created.

• FALSE
• TRUE

50. What Report Shows Which Types Of Mobile Devices Visited A Website?

• Technology > Network report
• Site Content > Landing Page report
• Mobile > Devices report
• All Traffic > Source/Medium report

51. Within How Many Days Can A Deleted View Be Restored?

• 25
• 5
• 35
• 15

52. What Is Not A Benefit Of Using Segments To Analyze Data?

• Isolate and analyse specific conversion paths using conversion segments
• Permanently modify the data in a view
• Analyse users by single or multi-session conditions
• Compare behavior metrics for groups of users like Converters vs non Converters

53. What Report Provides Data On How Specific Sections Of A Website Performed?

• Location report
• Frequency and Recency report
• Content Drilldown report
• Top Events report

54. What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

• Users who returned an item they purchased
• Users who viewed a homepage
• Users who viewed a search result page on a website
• Users who viewed product-detail pages

55. What Report Shows A Visual Representation Of User Interactions On A Website?

• Behavior Flow report
• Landing Pages report
• Content Drilldown report
• Treemaps report

56. A New Custom Channel Group May Be Applied Retroactively To Organise Data That Has Been Previously Collected.

• True
• False

57. When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

• Import Analytics Goals and transactions into Google Ads as conversions
• Adjust keyword bids in Google Ads from Google Analytics
• View Google Ads click and cost data next to site engagement data in Analytics
• Create remarketing lists in Analytics to use in Google Ads campaigns

58. What Asset Is Used To Build A Remarketing List?

• Custom Dimension
• Custom Segment
• Custom Report
• Custom Metric

59. If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal?

• /ordercomplete.php
• /ordercomplete/index.html
• /ordercomplete/thank_you.html
• /order/complete.php

60. What Does Assigning A Value To A Google Analytics Goal Enable?

• Track actual revenue from conversions
• Track real-time business revenue
• Analyze a website conversion funnel
• Compare goal conversions and measure changes to a website

61. When Does A Default Analytics Session Expire?

• When a user is inactive on a web page for more than 30 minutes
• After 30 minutes, regardless of user activity on a web page
• At noon every day
• When a user opens a new browser window

62.What Report Indicates The Last Page Users Viewed Before Leaving A Website?

• Landing Pages report
• All Pages report
• Exit Pages report
• Pages report

63. Google Analytics Cannot Collect Data From Which Systems By Default?

• Offline inventory database
• Websites
• Online point-of-sale systems
• Mobile devices

64. What Would Prevent Data From Appearing In A Custom Report?

• Too many metrics in a Custom Report
• A filter that removes all the data
• Custom Report isn’t shared with users in the same view
• Too many dimensions in a Custom Report

65. Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?

• Just after the opening <head> tag
• Just before the closing </body> tag
• Just after the opening <body> tag
• Just before the closing </head> tag

66. Segments Will Not Allow You To Do What?

• Create subsets of sessions or users
• Permanently alter data
• Build custom Remarketing lists
• Isolate and analyze data

67. To Recognize Users Across Different Devices, What Is Required For User ID?

• A new Analytics account for reporting
• Google Tag Manager
• Sign-in that generates and sets unique IDs
• All of the above

68. What Channel Is Not Included In The Default Channels Report?

• Direct
• Display
• Organic Search
• Device

69. What Is Not A Filter Setting For Data In Views?

• Modify
• Include
• Restore
• Exclude

70. What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics?

• Data import
• Goal tracking
• User ID
• Google Ads Linking

71. Which Reports Indicate How Website Referrals, Organic Search, And Ad Campaigns Assisted In Conversions?

• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports
• Ecommerce reports

72.In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion?

• Paid and organic search
• Website referrals
• Social network
• Television commercials.

73. What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data?

• Flat Table
• Explorer
• Map Overlay
• Pivot Table

74. What Feature Is Required To Track Customer Search Terms On A Website?

• Enhanced Ecommerce
• Site Search
• Data Import
• Search filters

75. What Is A “Metric” In Google Analytics?

• The numbers in a data set often paired with dimensions
• The dates in a date range
• A segment of data separated out in a report for comparison
• A dimension that can help analyze site performance

76. What Criteria Cannot Be Used To Create A Custom Segment?

• Ad type
• Dimensions
• Metrics
• Sequences of user actions

77. Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?

• Campaign and Ad Content
• Source and Campaign
• Source and Medium
• Campaign and Medium

78. Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?

• time of day
• location
• device
• ad preference

79. When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics?

• Every time a user adds an item to an online shopping cart
• Every time a user clicks a video on a website
• Every time a user searches on a website
• Every time a user loads a webpage with embedded tracking code

80. What Campaigns Require Manual Tags On Destination URLs For Tracking?

• None of the above
• Google Ads campaigns
• Autotagged campaigns
• Email campaigns

81. What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports?

• Custom Include filter with field “Page Title” and pattern “back to school”
• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

82. What Scope Applies To Custom Metrics?

• Customer
• Session
• Hit
• User

83. What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?

• User Explorer
• Active Users
• Users Flow
• Cohort Analysis

84. The Default Session Timeout Duration In Google Analytics Is How Many Minutes?

• 5
• 10
• 30
• 20

85. What Data Does Google Analytics Prohibit Collecting?

• Product SKU(s)
• Billing city
• Purchase amount
• Personally identifable information

86. Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A Custom Segment?

• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video
• Users who are female and have children

87. If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count?

• 3
• 2
• 6
• 1

88. What Is A “Dimension” In Google Analytics?

• An attribute of a data set that can be organized for better analysis
• The lifetime value of a user in a given date range
• A report that offers different demographic information about your audience
• A comparison of data between two date ranges

89. What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page?

• Custom Channel Groupings
• Calculated Metric
• Custom Dimension
• Custom Metric

90. Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution?

• Primary conversion
• Second-to-last-click attribution
• Assisted conversion
• Secondary conversion

91. What Is The “Bounce Rate” In Google Analytics?

• Percentage of visits when a user landed on a website and exited without any interactions
• Number of times users returned to a website in a given time period
• Percentage of total site exits
• Percentage of sessions in which a user exits from a homepa

92. What Model Represents The Hierarchical Structure Of A Google Analytics Account?

• Property > Account > View
• Account > Property > View
• View > Account > Property
• Account > View > Property

93. To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken?

• Choose “Faster response” in the sampling pulldown menu
• Apply an advanced filter to the report
• Remove any filters on the view
• Choose “Greater precision” in the sampling pulldown menu

94. Sampling Is Applied To Reports Before Segmentation.

• TRUE
• FALSE

95. If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur?

• All of the above
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will not be able to associate user behavior data with past data collected

96. Which Reports Require The Activation Of Advertising Features?

• Geo reports
• Cohort Analysis reports
• Real-time reports
• Demographics and Interests reports

97. When Does The Tracking Code Send An Event Hit To Google Analytics?

• Every time a user performs an action with pageview tracking implemented
• Every time a user adds an event to their calendar
• Every time a user performs an action with event tracking implemented
• Every time a user makes a reservation

98. What Campaign Parameter Is Not Available By Default In Google Analytics ?

• utm_content
• utm_source
• utm_medium
• utm_adgroup

99. Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.

• TRUE
• FALSE