YouTube-Creative-Essentials-Assessment

1.How Can You Create Video Ads To Maximize Effectiveness On YouTube?

• Cut your TV spot into :30 and :15 video ads
• Build from the ground up rather than modifying your TV spot
• Repurpose your TV spots on YouTube – it’s all video
• Rebuild your TV spots into :30, :15 and :06 video ads

2. Which Demonstrates The “Connect” Principle In The ABCDs? (Duplicate 1)

• Include a call to action (CTA)
• Integrate your brand in natural usage in the first five seconds
• Frontload the story arc
• Consider quick cuts to keep the energy up

3. Which Demonstrates The “Connect” Principle In The ABCDs? (Duplicate 2)

• Include a call to action (CTA)
• Speak directly to viewers by breaking the fourth wall
• Frontload the story arc
• Integrate your brand in natural usage in the first five seconds

4. Your Client’s Main Goal Is To Drive Ad Recall. Which Creative Consideration For Bumper Ads Supports These Goals?

• Brand toward the end of the ad
• Moderate pacing–not too fast and not too slow
• Include supers and voiceovers to reinforce your brand
• Break the fourth wall–include a familiar face speaking directly to the camera

5. How Have Bumper Ads Performed In Google-Run Studies?

• They are effective in increasing ad recall only when consumers see multiple bumpers
• They are effective on their own at driving ad recall and brand lift
• They are less effective than longer form ads on YouTube
• They reach the same people as TrueView campaigns

6. According To Ipsos Eye-Tracking Research, Approximately How Much TV Advertising Goes Unseen?

• 25%
• 55%
• 40%
• 70%

7. Which Demonstrates The “Attract” Principle In The ABCDs?

• Have talent speak directly to camera
• Build suspense by keeping the viewer in the dark until the end of the video ad
• Show familiar faces at the beginning of your video
• Show the brand in natural usage

8. How Can You Produce Video Ads To Perform Well On YouTube?

• Frame tightly and pace moderately
• Frame widely and pace moderately
• Frame widely and pace quickly
• Frame tightly and pace quickly

9. Which Story Arc Can Be The Most Impactful On YouTube?

• A traditional story arc works best on YouTube – what works on TV, works on YouTube
• An attention-grabbing opening and quick pacing
• A shot of your brand up-front, then telling your story
• A lead-in, build, big reveal, and offer

10. Which YouTube Storytelling Technique Describes When A Video Ad Changes Based On Viewers’ Behavior?

• The follow-up
• Tease, amplify, echo
• The mini-series
• The direct shot

11. According To Deloitte’s Digital Democracy Survey, Approximately How Many Millennials And Gen Zers Are Bingeing Content Weekly.?

• 25%
• 70%
• 10%
• 40%

12. What Can Brand Lift Measure?

• View-through rate, watch time and drop-off percentage
• Impressions, clicks and reach
• Whichever metrics matter to your client
• Brand awareness, ad recall and consideration

13. Which Demonstrates The “Brand” Principle In The ABCDs? (Duplicate 1)

• Using tightly cropped shots of key people or products
• Integrate your brand in natural usage in the first five seconds
• Use friendly, relatable, and recognizable people
• Include a call to action (CTA)

14. Which Demonstrates The “Brand” Principle In The ABCDs? (Duplicate 2)

• Focus on framing
• Include a call to action (CTA)
• Frontload the story arc
• Use natural, on-product integrations versus using forced logos or supers

15. Which Demonstrates The “Direct” Principle In The ABCDs?

• Include brand or product name in voiceover
• Consider quick cuts to keep the energy up
• Frontload the story arc
• Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

16. Your Client Is An Online Car Marketplace. Which Targeting Type Can Help Your Client’s Campaign Reach People In The Car Buying Process?

• In-market audiences
• Custom affinity audiences
• Life Events
• Consumer patterns

17. Which Is A Best Practice For Creating Effective Bumper Ads? (Duplicate 1)

• Don’t include branding
• Cut down your :30 TV spot
• Budget time to establish the ad—and stick the landing
• Do not include sound

18. Which Is A Best Practice For Creating Effective Bumper Ads? (Duplicate 2)

• Don’t include branding
• Cut down your :30 TV spot
• Build a single Bumper ad to convey your entire message
• Focus on a single product, feature, or brand message

19. Which Targeting Type Can Help Your Client Reach Consumers Who Frequent Department Stores?

• Custom affinity audiences
• In-market audiences
• Consumer patterns
• Life Events

20. To Validate A Campaign Idea, Which Tool Can Be Used To Explore Popular Search Queries?

• Google Trends
• Google Surveys
• Think with Google
• Google Signals

21. In The “Tease, Amplify, Echo” Approach, What Role Does A Piece Of Long-Form Content Serve?

• Segmenting your story
• Teasing your audience
• Echoing your message
• Amplifying your message

22. Which Report Shows How Long A Video Was Watched In Aggregate?

• Audience report
• Watch time report
• Analytics report
• Audience retention report

23. Which Report Shows How Long A Video Keeps Its Audience?

• Demographics report
• Watch time report
• Audience retention report
• Audience report

24. How Can You Validate A Specific Assumption About Your Audience?

• Review YouTube Analytics watchtime report
• Run a Google Survey
• Explore Think with Google articles
• Dive into Google Trends

25. Which Report Provides Insight Into The Many Ways Viewers Find Videos?

• Traffic sources report
• Demographics report
• Analytics report
• Audience report