Search-Ads-360-Certification

1.How Often Is Google Ads, Bing Ads, And Baidu Data Refreshed In Search Ads 360?

• 6 hours
• 2 hours
• 4 hours
• 8 hours

2. What Type Of Bid Strategy Is Supported By The Forecasting Tool?

• Max clicks
• Position
• Rules
• Conversions or Revenue

3. Which Three Landing Page Tests Are Available In Search Ads 360? (Select Three)

• Mobile landing page test
• All devices landing page test
• Segment landing page test
• Desktop landing page test

4. In What Order Should New Entities Be Created (Assuming No Campaigns Already Exist)?

• Keyword > Ad Group > Campaign
• Campaign > Ad Group > Ad > Keyword
• Ad Group > Keyword > Campaign
• Keyword > Campaign > Ad Group

5. What Could Prevent Inventory Management From Making Changes To A Campaign?

• Edits to campaign bids or bid strategies
• Edits to ad rotation settings
• Manual edits to campaign name or status
• Manual edits to keyword URL templates

6. Which Two Changes Does An Advertiser Manager Have Permission To Make To An Advertiser Account? (Select Two)

• Remove user access to an agency’s advertisers
• Edit advertiser settings
• Edit all advertisers within an agency
• Edit advertiser components

7. When A Reporting View Is Saved, Who Has Access To The View?

• All users within that advertiser
• No users within that advertiser
• Only users with edit access within that advertiser
• Select users within that advertiser

8. When A Search Ads 360 Advertiser Is Added With A Different Currency Than The Linked Campaign Manager Advertiser, Which Product Sets The Currency For That Search Ads 360 Advertiser?

• Each product uses separate currencies
• Campaign Manager
• Search Ads 360
• Display & Video 360

9. What Action Should Be Used To Pass A Conversion Attribute (Such As Shipping Cost)?

• Set up Custom Floodlight Variable using the relevant engine frontend
• Set up Custom Floodlight Variable using bulksheets
• Set up Custom Floodlight Variable as a metric
• Set up an additional Floodlight tag and pass the shipping cost through the revenue field

10. Which Two Filters Are Available In The Change History Report? (Select Two)

• Creation date
• Change Type
• Geo
• Campaign

11. If An Engine Account Is Set To A Different Timezone Than An Advertiser, In Which Timezone Will Floodlight Metrics Appear When Scoped To The Advertiser Level?

• Greenwich Mean Time (GMT)
• The advertiser’s timezone
• Campaign Manager’s timezone
• The engine’s timezones

12. Which Attribute May Be Used To Upload Paid Search Offline Conversions Via The Campaign Manager API?

• Campaign ID
• Keyword
• Match Type
• GCLID

13. If An Engine Account Is Set To A Different Currency Than An Advertiser, Metrics Will Appear In What Currency When Scoped To The Engine Level?

• Billing currency
• Engine’s currency
• Ad group’s currency
• Advertiser’s currency

14. Which Two Constraints Can An Advertiser Select On Their Conversion-Based Bid Strategies? (Select Two)

• Profit
• Impression share
• Position
• Max CPA

15. What Setting Should Be Applied To A Floodlight Tag Passing Offline Conversion Data?

• Image tag only
• Primary source is offline
• Dynamic tag
• Primary source is retail

16. Which Three Frequencies Can Be Scheduled For Reports? (Select Three)

• Monthly
• Hourly
• Weekly
• Daily

17. Data Exclusion Events Exclude Data For A Minimum Of How Many Hours?

• 4 hours
• 2 hours
• 24 hours
• 8 hours

18. What Are Two Key Differentiators In Functionality Between Labels And Business Data?

• Ability to pivot metrics within Search Ads 360
• Ability to report at the campaign level
• Ability to pause biddable items
• Ability to attach a business calendar

19. What Floodlight Tag Measures Purchases And Revenue On A Website?

• Revenue
• Action
• Counter
• Transaction

20. When A Search Ads 360 Advertiser Is Linked To Campaign Manager, Which Product Sets The Timezone?

• Display & Video 360
• Campaign Manager
• Search Ads 360
• Each product uses separate time zones

21. At Which Three Levels Can Automated Rules Be Set Up? (Select Three)

• Engines
• Campaigns
• Keywords
• Agency

22. Which Two Types Of Campaigns Do Bid Strategy Opportunities Analyze? (Select Two)

• Google Ads App campaigns
• Gemini manual campaigns
• Bing Ads manual campaigns
• Google Ads manual campaigns

23. Which Two Segments CANNOT Be Applied To Reporting Data? (Select Two)

• Device type
• Business data
• User ID
• Attribution model

24. What Attribution Model Assigns All Credit To The Last Click On A Paid Search Ad Before A Conversion?

• Position-based
• Last paid search interaction
• Data-Driven
• First interaction

25. Which Two Features May Be Used To Upload Offline Conversion Data To A Search Ads 360 Keyword ID? (Select Two)

• Campaign Manager API
• Bulksheets
• Search Ads 360 API
• Google Ads API

26. Which Three Items Can A Bid Strategy Consider When Optimizing The Performance Of A Bidding Portfolio As A Whole? (Select Three)

• Ad groups
• Keywords / Product Groups
• Campaigns
• Agency

27. Which Level’s Settings CANNOT Be Edited With Bulksheets? (Select Two)

• Campaign
• Advertiser
• Ad Group
• Network

28. Bulksheets Can Be Used To Complete Which Two Tasks? (Select Two)

• Upload offline conversions
• Upload custom Floodlight variable data
• Generate formula columns in bulk
• Create labels

29. Which Three Modifiers Can Be Automated By A Bid Strategy? (Select Three)

• Mobile bid adjustments
• Search impression share bid adjustments
• Location target bid adjustments
• Remarketing target bid adjustments

30. What Does It Mean When The “Stop Sync” Button Is Greyed Out?

• The engine account is paused.
• The sync is complete.
• The engine type is “Other.
• The sync is applying updates.

31. Which Two Types Of Goals Can Be Targeted In Bid Strategies? (Select Two)

• Revenue
• Conversion
• Business data
• Profit Margin

32. What Happens When An Engine Is Paused?

• Ad groups and keywords are paused
• Active campaigns are paused
• Syncs are paused from the engine
• All campaigns are paused

33. Which Three Changes Can A User Set Up Using Scheduled Edits? (Select Three)

• Raise bids on keywords every Monday at 7am
• Lower bids on keywords during weekends
• Activate ads or keywords at a specific time
• Activate a new bid strategy

34. During The First Week Of An Active Bid Strategy, Which Two Changes Can Potentially Impact The Learning Period? (Select Two)

• Decrease maximum bid in the bid strategy setting 40%
• Decrease bidding portfolio by 1 low-performing keyword
• Increase bidding portfolio by 2 new keywords
• Decrease CPA target of bid strategy 60%

35. What Is The Search Ads 360 Account Hierarchy?

• Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
• Advertiser > Engine > Campaign >Keyword
• Agency > Advertiser > Engine > Campaign > Keyword
• Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

36. Which Two Methods Can Be Used To Pass Conversion Attributes Such As Model Type, Color, And Year Of Production Through A Floodlight Activity? (Select Two)

• Set up a Custom Dimension in Google Analytics
• Set up a custom Floodlight variable as a dimension in Search Ads 360
• It is not possible to pass conversion attributes
• Set up a custom Floodlight variable in Google Tag Manager

37. Which Three Features Can A Call-Tracking Partner Use To Send Data To Search Ads 360? (Select Three)

• Bulksheets
• Campaign Manager API
• Search Ads 360 API
• Custom Variables

38. What Conversion Data Can Be Uploaded Using Bulksheets?

• Google Analytics goal data
• Google Ads conversions data
• Custom Floodlight variable data
• Offline conversion data

39. What Level Should Be Used To Evaluate Performance Of A Bid Strategy?

• Individual campaign
• Individual keyword
• Individual ad
• Bid strategy

40. Which Three Engines Are Supported By The Search Ads 360 API? (Select Three)

• Ask.com
• Bing
• Gemini
• Google Ads

41. Which Two Conversion Sources Can Be Reported In Custom Columns? (Select Two)

• Gemini Conversion Trackers
• Floodlight
• Google Ads Conversion Trackers
• Bing Conversion Trackers

42. Which Three Requirements Must Be Met To Run A Successful Ad Copy Test? (Select Three)

• Ads must only include one ad copy test at a time
• All keywords and engines must be paused
• Each ad must contain only one landing page URL
• Minimum number of required impressions for each ad group

43. Which Two Column Categories Appear In Formula Columns? (Select Two)

• Engine metrics
• Creation time
• Conversion metrics
• Search impr share

44. What Feature May Be Used To Report On A Specific Floodlight Conversion?

• Business data
• Custom Column
• Custom Dimension
• Custom Metric

45. Which Two Conversion Sources Can Be Selected In Bid Strategies? (Select Two)

• Bing Universal Event Tracking
• Google Analytics
• Google Tag Manager goals
• Floodlight

46. What Feature Is Used To Track Unsupported Ad Types That Specify Their Own Landing Page Or Google Display Network And Gmail Promoted Campaigns?

• Placeholder keyword
• Landing page test
• Business data
• Rules

47. What Occurs When Auto-Tagging Is Enabled?

• A Google click ID is appended to all landing page URLs
• A Google Click ID is reported in the budget pacing report
• A scheduled edit is created for all Google Ads campaigns
• A label is added to all Google Ads campaigns

48. What Feature May Be Used To Edit Custom Floodlight Variable Data?

• Text Editor
• Search Ads 360 API
• Bulksheets
• Google Ads API

49. Which Two Types Of Uploads Can Be Made Through An SFTP Endpoint? (Select Two)

• Bulksheets
• Conversions
• Inventory management feeds
• Google Search history

50. What Function Do ValueTrack Parameters Perform?

• Create custom date segmentation
• Dynamically insert information
• Track additional conversion types
• Automatically sync to Google Tag Manager

51. At Which Two Levels Can URL Templates Be Set Up? (Select Two)

• Campaigns
• Engine
• Agency
• Advertiser

52. What Step Would Be Taken To Check If An Inventory Management Template Has Created Any Entities?

• Apply an “Inventory template ID” filter
• Create an Executive Report with no filters
• Filter for errors in the reporting dashboard
• Check the template’s progress bar

53. What Metrics Estimate Conversions That Measure User Behavior Across Devices And Environments?

• cost
• clicks
• visits
• Cross-environment metrics

54. What Two Floodlight Activity Group Types Can Be Set Up? (Select Two)

• Metric
• Counter
• Dimension
• Sales

55. Campaigns Can Only Be Copied Within The Same Engine Account For Which Two Engines? (Select Two)

• Yahoo Japan
• Bing Ads
• Social
• adMarketplace

56. What Is The Default Attribution Model For Floodlight?

• First Click
• Last Click
• First interaction
• Last Impression

57. Which Two User Types Can Activate The Conversion API? (Select Two)

• Agency manager
• Advertiser manager
• Advertiser user
• Agency user

58. At Which Three Levels Can Bid Strategies Be Applied? (Select Three)

• Ad group
• Keyword
• Campaign
• Agency

59. When Setting A CPA, ERS, Or ROAS Target For A Bid Strategy, How Much Conversion History Should Be Considered?

• 2 weeks
• 3-4 weeks
• 1 week
• 3 months

60. Which Three URLs Are Involved In A Landing Page Test? (Select Three)

• Experiment
• Control
• Rule
• Original

61. What Feature Provides Audience Lists To Display & Video 360 Or Google Ads Based On Search Clicks Recorded By Search Ads 360?

• Google Ads API
• Remarketing lists
• Search Ads 360 API
• Attribution

62. If Bids On Keywords In A Bid Strategy Are Manually Overwritten, How Long Will It Take For The Bid Strategy To Resume Bidding On Those Keywords?

• 1 hour
• 24 hours
• 6 hours
• 12 hours

63. What Bid Strategy Goal Should Be Used To Create A Custom Strategy With Multiple ERS, ROAS, And CPA Targets?

• Advanced Targeting
• Clicks
• Position
• Conversion

64. When Campaign Manager Isn’t Used As The Ad Server, What Should Search Ads 360 Advertisers Link To In Campaign Manager?

• Campaign
• Advertiser
• Publisher
• Placement

65. Which Three Features Can Be Used To Integrate Offline Conversion Data? (Select Three)

• Bulksheets
• sFTP
• Google Data Studio
• Search Ads 360 API

66. What Is Shown In The “Last Sync” Details Tab? (Select Two)

• The time that the sync occurred
• A list of campaigns modified
• The number of errors during the sync
• A list of error types

67. What Configuration Setting Eliminates Duplicate Conversions Between Advertisers?

• Shared Floodlight configuration
• Revenue
• Action
• Counter

68. Which Two Methods Can Be Used To Send An Executive Report To A User With No Access To Search Ads 360? (Select Two)

• Deliver daily file to shared sFTP
• Executive reports can’t be sent to a user with no access to Search Ads 360
• Send a downloaded PDF or Excel file
• Link to a shared version of the generated report

69. What Permissions Are Needed To Create An Advertiser?

• Advertiser user (edit access)
• Read-only
• Agency Manager
• Advertiser viewer

70. Where Can A Saved Web Query Be Found?

• In the right-hand menu, click Attribution, then Web Query
• In the left-hand menu, click Budget Management, then Web Query
• In the left-hand menu, click Downloads then Web Query
• In the right-hand menu, Click Advertiser Settings, then Web Query