Campaign-Manager-Certification-Assessment

1. When Dynamic Display Creatives Are Published From Studio, What Creative Type Is Set In Campaign Manager?

• Image
• HTML5 banner
• Custom Display Interstitial
• Rich Media

2. To Link A Display & Video 360 Advertiser, What Initial Step Must Be Taken In Campaign Manager?

• From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
• Contact support using live chat
• Add the Display & Video 360 partner ID to the Floodlight configuration as an association
• Create a new association in the advertiser’s properties and add the Trafficking code

3. What Cost Model Only Calculates Cost For Impressions Measured As Viewable By Active View?

• CPA
• CPC
• CPM
• vCPM

4. Where Are Campaign Manager And Display & Video 360 Linked?

• Advertiser properties
• Floodlight configuration
• Admin subaccounts
• Campaign properties

5. When The Primary HTML5 Assets Get Delayed, What Will Serve In A User’s Browser As It’s Loading?

• Default ad
• Polite load image
• Backup image
• .swf file

6. When Would A VPAID Asset Be Used?

• When a video ad contains interactive features
• When VAST is not supported
• As a backup for a VAST asset
• For videos served on mobile devices

7. For Floodlight Tags To Properly Attribute In-App Conversions, What Needs To Happen Within The App?

• A global site tag (gtag.js) must be used
• The tag needs to be set as INS tag with mobile capacity
• The tag needs to be assigned an app ID
• Device ID needs to be passed into the dc_rdid parameter

8. What Happens When A User Meets The Frequency Cap For An Ad?

• Another ad or a default ad is served
• The placement stops serving to that user
• Ads stop serving to that user
• Ads serve at a lower CPM

9. If An Agency Trafficker Can Only See A Subset Of Active Campaigns Within Their Account View, Where Would A Agency Admin Go To Adjust Access To All Campaigns?

• User profile filters
• User roles
• Google account permissions
• Subaccount access

10. Which Information Can Be Extracted From The Data In The Verification Tab? (Select Two)

• Charts showing all of the errors related to visual performance
• Issues related to content
• Errors for the ad tag related to implementation issues
• Conversion and revenue performance

11. What Does An “Execution Channel” Represent In The Planning Process?

• A “channel” created between an advertiser and publisher as soon as the RFP is sent
• The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
• The act of sending an RFP to begin the negotiation process with the publisher
• An area to enter the user’s objectives, budget, and start and end dates

12. What Targeting Rules Display An Ad To Users Who Have Viewed A Product, But Not Purchased It?

• Positively target all product viewers AND negatively target all product purchasers
• Positively target all product viewers AND collect purchase IDs using u-variables
• Positively target all product purchasers AND negatively target all product viewers
• Negatively target all product purchasers AND collect purchase IDs using u-variables

13. What Attribution Model Uses Floodlight Data From Both Attributed And Non-Attributed Conversions?

• Linear model
• First Interaction model
• Data-driven model
• Time Decay model

14. In Which Two Tags Can The Keyword Macro (%K) Be Added? (Select Two)

• Floodlight
• Tracking Ad
• Impression Event
• Placement

15. In A Path To Conversion Report, When A User Selects To “Pivot On Interaction Path,” What Are Two Major Differences From The Unpivoted Report? (Select Two)

• Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
• Each conversion gets its own row with interactions in separate columns
• Rows and columns are flipped
• Each interaction gets its own row with interactions spread across rows

16. What Is Required To Track Mobile App Conversions Using Floodlight Tags?

• A dynamic publisher pixel implemented in the Floodlight tag
• An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
• A Floodlight tag with the activities set to collect in-app variables, available in DT files
• A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

17. Cross-Environment Conversion Methodology Takes Into Account What Data Sources?

• Device types, OS, cookies
• Cookies, SDKs, audience data
• Data pools, cookies, audience IDs
• Resettable device IDs, cookies, anonymized Google sign-ins

18. What Data Is Provided In Video Verification?

• Video player size and viewability
• Asset and transcoding validation
• Resolution and bit rate details
• Information about ads that served on the same page

19. What Timezone Is Used In Data Transfer (DT) Timestamps For Impression And Click Files?

• Coordinated Universal Time (UTC)
• The advertiser’s timezone
• The user’s timezone
• Eastern Time (ET)

20. What Report Shows How Long It Takes For A Customer To Convert After Interacting With An Ad?

• First Interaction
• Path to Conversion
• Path Length
• Time Lag

21. What Ad Setting Limits The Number Of Times That Ad Can Be Shown To A Particular User?

• Priority
• Frequency cap
• Hard cut-off
• Impression ratio

22. When A Top Conversion Paths Report Shows That Most Users Enter The Purchase Cycle With A Rich Media Interaction, What Action Can Be Taken To Optimize The Campaign?

• Allocate more budget to building better video creatives
• Target remarketing lists for all image creatives
• Create a sequential rotation with the Rich Media creative set first
• Assign the ad’s frequency cap to one impression per day

23. When Using A Placement Media Cost Cap, What Will Happen Once The Cap Is Reached?

• Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
• The placement will be paused until the cap is removed
• Reports will not reflect the impressions and click metrics
• Ad-serving fees won’t be charged

24. What Feature Can Be Used To Combine Log-Level Impression And Click Data For A Custom Reach Analysis?

• Data Transfer
• Line item filtering in Studio
• Attribution conversion segments
• GRP Insights

25. Which Functionalities Are Available To Manage Conversion Data Using The API? (Select Two)

• Delete
• Insert
• Update
• Run

26. At What Level Can Landing Pages Be Managed Across Campaigns?

• Advertiser
• Ad
• Creative
• Placement

27. When A “Plan” Is Executed In Planning, What Information Is Pushed To Campaign Manager?

• A list of placements you intend to purchase and the publishers you’re buying inventory from
• A dynamic feed that can be quickly implemented into Studio
• TrueView placements for running on YouTube properties
• A list of creative specifications for implementing the deals in Display & Video 360

28. When Is An Impression Counted In Reporting?

• As soon as a creative is requested from the publisher
• After a user’s device indicates that the creative download has begun
• After the creative is served and viewed on the site
• After the browser begins loading the webpage

29. What Action Must Occur For A Team Member To Get Access To Data Transfer Files In Google Cloud Storage?

• Set up an automated email for the team member to receive daily reports
• Add the team member’s email to the Google Group associated with the Cloud Storage bucket
• Associate the team member with a User Profile designated for Google Cloud access
• Run the script: gs://[bucket_name]/[username]

30. What Account Structure Should Be Used To Share Floodlight Tags And Audience Lists Between Multiple Advertisers?

• Shared billing profiles
• An account/advertiser relationship
• A single Floodlight activity
• A parent/child relationship

31. In The Insights Tab In Reporting, Which Two Cards Show A Snapshot Of Performance? (Select Two)

• Paid Search Ad
• Creative Type
• Video Player Size
• Device Usage

32. Which Metric Is NOT Available In Data Transfer?

• % Invalid Clicks
• Cross-environment conversions
• Designated Market Area (DMA) ID
• Active View: % of Completed Impressions Visible

33. Where Would Purchased Inventory For A Campaign Be Entered In Campaign Manager?

• Placements
• Landing pages
• Campaigns
• Floodlight tags

34. What Is The Limit To Retrieve Log Data From A Data Transfer Google Bucket?

• 1 year
• 30 days
• 60 days
• Unlimited

35. Which Three Workflows Can Be Used To Make Bulk Edits? (Select Three)

• The DCM/DFA Reporting and Trafficking API
• The Campaign Manager filtered view
• Campaign spreadsheet upload
• The Edit Multiple button

36. What Floodlight Conversion Counting Method Would Report The First Visit For Each User Within A Given Day?

• Standard
• Unique
• Per session
• Transactions

37. What Report Tracks Floodlight Attribution In Reporting?

• Cookie Reach Overlap
• Insights
• Floodlight impressions
• Path to Conversion

38. Unless Default Ads Are Disabled, What Campaign Trafficking Action Triggers The Automatic Creation Of A Default Ad For Display Placements?

• Adding an image creative at the campaign level
• Adding an HTML5 creative at the campaign level
• Adding a rich media creative at the campaign level
• Adding an image creative at the advertiser level

39. What HTML Elements Of A Floodlight Tag’s IFrame Code Identify The Unique Activity?

• u1 and “fls”
• 1×1 and “ord”
• “src” and 1×1
• “type” and “cat”

40. Which Two Methods Count Impressions On Site-Served Creatives? (Select Two)

• Tracking Ads
• Mobile tracking ad
• Click tracker ad
• 1×1 impression tracker

41. Where In Campaign Manager Can The Site ID(S) Required To Push Placements To Display & Video 360 Be Found?

• Next to its associated site name within a Campaign
• In the advertiser’s properties, under Landing Pages
• In Campaign Manager Account Admin settings
• In Site Directory under Properties

42. What Are Two Benefits Of Using The INS Tag? (Select Two)

• Eliminates the need for publishers to add cache-busters
• Reduces load latency
• More robust Verification data
• Serves ads on browsers that don’t support Javascript

43. What Report In Report Builder Shows The Number Of Unique Users Who Have Interacted With Ads?

• Path to Conversion
• Cookie Reach Overlap
• Standard
• GRP

44. Paid Search Dimensions In Report Builder Are Compatible With What Metric?

• Paid Search Revenue
• Active View
• Downloaded impressions
• Cost Per Click

45. What Is The More Cost-Effective Way To Restrict Ads Served To A Specific Geographic Region?

• Geo-targeting managed by the ad server
• Language targeting managed by the ad server
• Geo-targeting managed by a publisher or DSP
• Frequency caps managed the publisher or DSP

46. What Are Three Benefits Of Using Internal Redirect Tags? (Select Three)

• Standardize a counting method with platform publishers
• Reduce latency on ad-serving
• Richer domain information in Verification
• Saves time from having to negotiate deals with the publisher

47. What Settings Are Required To Give A User Reporting Access For A Single Advertiser?

• Create a user role, and assign the advertiser as the sub-account.
• Schedule a report to be sent to the user, automatically granting them access to that data
• Create a user profile with a reporting-only user role, and filter for that advertiser
• Ask the advertiser to send an email to support, granting access to their reporting data

48. Which Two Tabs In Reporting Provide Access To Viewability Data? (Select Two)

• Report Builder
• Verification
• Attribution
• Summary

49. To Set Ad Status To “Active,” Which Two Objects Must Be Assigned To An Ad?

• A priority
• A frequency cap
• An active creative
• A placement

50. What Section Within A Floodlight Activity’s Settings Allows Users To Add Publisher Tracking Tags?

• Dynamic tags
• Google Tag Manager
• Advanced properties
• Custom Floodlight variables

51. What Floodlight Feature Can Be Used To Create A Custom Audience List That Targets Customers Who Purchased A Specific Product Or Service?

• Dynamic Floodlight tag that sources product or service IDs
• Sales Floodlight tags that capture revenue
• Custom 1×1 pixel that fires when the product or service page loads
• Custom Floodlight variable that captures the product or service ID

52. What Counting Method Tracks The Number Of Sales Made Or Items Purchased?

• Sales activities
• Custom Floodlight variables
• Counter activities
• Standard counting

53.Agency Admin, Agency Trafficker, And Site Trafficker Are Examples Of What?

• User profiles
• User roles
• Content categories
• Placement strategies

54. What Level Is Used To Calculate Conversions If The Lookback Window Differs Between Objects?

• Placement level
• Account level
• Campaign level
• Site level

55. If A Publisher Serves A Placement Tag After The Campaign End Date, What Ad Will Serve?

• The default ad
• Nothing will serve
• A random ad
• The backup image

56. At What Level Can Landing Pages Be Set, So They Are The Same Across Multiple Ads?

• Creative
• Placement
• Account
• Ad

57. What Ad Setting Ensures A Qualified User Will Always Be Served A City-Targeted Ad First Over A Country-Targeted Ad When Both Ads Are Assigned To The Same Placement?

• Keyword targeting
• Frequency cap
• Dynamic targeting keys
• Priority

58. What Must A Floodlight Tag Include To Capture Product Data Alongside A Conversion?

• An ord value
• 1×1 tracking pixel
• Custom Floodlight variable
• Dynamic pixels

59. What Action Can Be Taken To Select Which Columns Appear In The Trafficking Interface?

• Create a new user role
• Create a custom view
• Create a new user profile
• Create a filter

60. When Assets Are Added To An Existing Creative, Where Will These Updates Be Reflected?

• In the creative preview, but not in currently assigned ads
• Updates appear as a new creative
• Within the ads where the creatives are assigned
• In future ad creative assignments, but not within existing ads

61. What Are Two Video Verification Metrics? (Select Two)

• Video Prominence Score
• Audio muted at finish
• Eligible impressions for audio
• Audio muted at start

62. The Insights Tab In Reporting Shows The View Performance Against Which Three Goals? (Select Three)

• Viewable CPM
• Click rate
• Conversions per impression
• Cost per activity (CPA)

63. Counters And Total Interactions Metrics Are Available For Which Type Of Creatives?

• Mobile in-app interstials
• Twitter creatives
• HTML5 creatives coded in GWD
• Creatives built in Studio

64. Which Two Features May Be Used To Log Additional Information About A Click? (Select Two)

• Dynamic targeting keys
• Landing page URL suffix
• Image source tags
• Event tags

65. Which Two Methods Measure Impressions Served In A Mobile App? (Select Two)

• 1×1 impression tracker
• Mobile tracking ad
• Serving mobile creative directly through Campaign Manager
• Click tracker ad

66. Audience Lists Created In Campaign Manager Can Be Automatically Shared With Which Linked Applications? (Select Three)

• Search Ads 360
• Studio
• Google Ads
• Display & Video 360

67. What Object In Campaign Manager Is Equivalent To A Creative In Display & Video 360?

• Placement
• Campaign
• Ad
• Creative

68. Which Conditions Must Be True In Order To Designate An Advertiser As A “Child”?

• The advertiser doesn’t have any “child” advertisers associated with it
• The advertiser is part of a subaccount
• There aren’t any Floodlight activities associated with the “child” advertiser
• There aren’t any campaigns associated with the “parent” advertiser

69. The “DCM/DFA Trafficking And Reporting API” Can Directly Accomplish Which Two Tasks? (Select Two)

• Customize reporting
• Upload conversions
• Download data transfer log files
• Customize verification alerts