Ad Exchange Brand Controls Basics Assessment


1.A Partner Program Channel Can Serve Ads On YouTube Once It Reaches 100 Views.
  • False
  • True

2. Who Controls The Type Of Site Content That’s Acceptable For Your Ads To Appear On?
  • You
  • Industry-respected certification organizations
  • Google
  • Consumers who watch ads

3. Why Would An Advertiser Use Pre-Targeting Vertical Exclusions?
  • If they wanted to prevent their ads from running on a specific mobile app
  • If they wanted to prevent their ads from running on mobile and tablet devices
  • If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
  • If they wanted to prevent their ads from running on a specific publisher domain

4. These Were Created To Promote A Positive Community For Video Creators, Users, And Advertisers Alike On YouTube.
  • Google Display Network Policies
  • AdSense Program Policies
  • YouTube Community Guidelines
  • YouTube Partner Program

5. An Advertiser Wants To Serve On Sites That Are Suitable For All Age Groups And Wants To Prevent Their Ads From Running On Sexually-Suggestive Content. What Brand Control Should They Use?
  • Third-party verification
  • Sensitive categories
  • Pre-targeting vertical exclusions
  • Pre-targeting URL exclusions

6. To Be Eligible For Advertising, Which Of The Following Must Videos Comply With?
  • Advertiser friendly content guidelines
  • AdSense Program Policies
  • Search Network Policies
  • Nothing

7. How Does Google Determine Which Content Is Suitable For Advertising On The Display Network?
  • All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
  • Publishers tell Google which content is suitable for ads.
  • Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
  • It categorizes content into three categories: low, medium, and premier.

































































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